Scientific marketing brings together two very different cultures -- the creative world of marketing and the digital world of information technology. Helping the Chief Marketing Officer and Chief Information Officer work together as effective partners is the subject of a Webinar at 2:00 p.m. ET: "Smarter Marketing: A New Shared Agenda for the CMO and CIO."
These two cultures need to work together because marketing has become data-driven. The world is more instrumented and interconnected every day, and intelligent organizations need to turn dizzying amounts of data and connectivity into new opportunities for growth. Marketing responsibilities are evolving in the face of accelerated adoption of mobile, social, and automation technology. These changes to the CMO's role, and the role of marketing as a whole, require increasing amounts of information technology to manage, and that's where the CMO needs to team up with the CIO.
Our two speakers at the Webinar can help guide CMOs and CIOs to work together. Katharyn White is vice president marketing, IBM Global Business Services, and Dave Gully is strategy and transformation partner, Smarter Commerce Leader, IBM Global Business Services North America. (IBM sponsors Internet Evolution.)
Our moderator will be Kim Davis, senior editor for Internet Evolution.
Join us for what's sure to be a stimulating and informative discussion. Register here: "Smarter Marketing: A New Shared Agenda for the CMO and CIO."
— Mitch Wagner , Editor in Chief, Internet Evolution