In this 2:00 p.m. EDT session, instructor Paul Gillin discusses how you can measure negative sentiment online, detect and correct problems before they happen, and manage emergency response in the relentless Internet age. A bad product experience and negative publicity means consumers turn to social media to talk, and a few complaints can quickly turn into a catastrophe.
Gillin is a writer and content marketing consultant specializing in technology and new media, advising business-to-business marketers on strategies to use quality content and social media to reach buyers. He is the author of several books on social marketing, including Attack of the Customers: Why Critics Assault Brands Online & What You Can Do About It, co-authored with Greg Gianforte, which comes out this fall.
I love all the 7DEE classes, of course, but this one is a particular favorite. There's something delicious about a disaster -- when it happens to other people. This class will help you keep them from happening to you and your brand.
And speaking of deliciousness: Wednesday's guest is Frank Cotignola, part of Kraft's Consumer Insight Strategy Group. You almost certainly have Kraft products in your refrigerator; I know we have three or four at all times. Frank will talk about "Getting Ahead of Demand," how to use metrics to listen in on social conversations to find out what customers want. It's Wednesday at 2:00 p.m. Frank's presentation makes heavy use of chocolate. Also, slide #6 is not an error -- you almost had me there, Frank!
To get the full rundown on 7DEEE, catch up on past classes with archived audio, slide decks, and chat, visit the 7DEE Curriculum Calendar page. And register for 7DEE here. It's free.
May be, this day will come and I will have a decent Internet not only 3G modem stick with a limited speed and then I can watch all classes. It's getting better with the time difference, since I moved from Russia to Germany and it's not 8 but 6 hours of gap, but still...
The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
The Memorial Day weekend begins with Geek Pride Day on Saturday. Kick off your holiday with nine news tidbits that are perfect for sharing at backyard BBQs and poolside get-togethers.
At the IBM Smarter Commerce Global Summit here in Nashville, I'm hearing many stories about how businesses have adapted their IT strategies in response to this rapidly changing, pressurized, data-driven commercial world.
Neal Stephenson is best known as the author of science fiction novels such as SnowCrash and Anathem. But he does other things as well. Among them: He's assembled a team of scientists and engineers to figure out how to build a 20-kilometer-tall tower to use as a platform for launching rockets into space.
While interstellar travel presents huge challenges, it's "almost inevitable," according to a speaker at the Starship Century symposium here in San Diego.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Elizabeth Pizzinato, SVP of marketing and communications at Four Seasons Hotels and Resorts, calls content marketing "the new black" and explains how her brand engages its target audience.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
Gil Elbaz, CEO of Factual, talks about the importance of data and analytics for marketers and how the technology is evolving to better assist automated, real-time decisions.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
your weekly update of news, analysis, and
opinion from Internet Evolution - FREE! REGISTER HERE
Wanted! Site Moderators Internet Evolution is looking for a handful of readers to help moderate the message boards on our site – as well as engaging in high-IQ conversation with the industry mavens on our thinkerNet blogosphere. The job comes with various perks, bags of kudos, and GIANT bragging rights. Interested?
To save this item to your list of favorite Internet Evolution content so you can find it later in your Profile page, click the "Save It" button next to the item.
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
Email This
