Figuring out how to get more out of social media is hard. How do you measure whether your communications over social media are working?
That's where Dilip Venkatachari, CEO of Compass Labs, comes in. Compass Labs specializes in scientific social media advertising, with technology designed to take the guesswork and complexity out of social media advertisement and replace it with sophisticated campaign management tools, analytics, and insights. Its Compass Labs IQ (CLIQ) platform comes in two flavors, fully-managed or self-serve, to best suit workflow and needs.
Venkatachari is an inventor and entrepreneur who previously worked at Google, where he was a director of mobile ads products. He also worked at PayPal and Yahoo. Here's Vekatachari on LinkedIn.
Join us here at 2:00 p.m. ET today for a stimulating discussion:
Smarter Analytics Clan Radio: Dilip Venkatachari, CEO Compass Labs
— Mitch Wagner , Editor in Chief, Internet Evolution