The whole world will watch today as Apple Inc. (Nasdaq: AAPL) unveils its latest wares -- said to include a new iPhone, Macbooks, iMacs, and iPods -- and, just possibly, an iPad Mini. And among those watching most intently will be enterprise customers, who are eager to see whether Apple's new products could improve various corporate applications.
Apple watchers will also be eyeing the moves the company will make to ensure its future as the world's biggest and most powerful technology company.
To the first point, a thinner design, a larger four-inch screen, and a smaller dock connector should make the iPhone 5 (which may not be named that after all) a boon to anyone looking for a smartphone that supports sophisticated apps like field marketing, sales, and customer service. Also essential will be the addition of support for 4G LTE networks, making the phone perform faster and better overall.
This is all great news for BYOD enthusiasts -- and the IT departments that support them. Add an iPad Mini, and the excitement will be off the charts, as enterprise users anticipate being able to use applications formerly restricted to laptops while they're on the move.
But today's announcement will also reveal much about Apple itself. Some financial analysts are building hope, not only for a dramatic product reveal, but a knock-on effect that could even boost the US GDP.
Carriers will benefit, some observers say. Sales of Apple gear will go through the roof this weekend. The announcement will solidify CEO Tim Cook's success at the helm.
Some observers would like to see Apple use today's announcement to fix problems great and small that continue to haunt the company, including its litigiousness and ongoing difficulties with its Chinese contractors.
Chances are today's announcement will contain surprises and disappointments. But either way, it's news for anyone using mobile gear in their daily jobs. Stay tuned for updates as Apple's event comes to pass.
— Mary Jander , Executive Editor, Internet Evolution