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Nicole Ferraro

Why 'Airtime' Doesn't Deserve Any

Written by Nicole Ferraro
6/8/2012 25 comments
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It's been a busy week on Internet Evolution, what with 7DEE and Smarter Analytics Clan Radio and all. But I hope you didn't think we'd miss a prime opportunity to make fun of Airtime, the brand new video chat service that nobody needs.

In case you're unfamiliar, Airtime is not quite Google Hangouts, nor is it quite Chatroulette (remember that?), but it's something in between, and it leverages Facebook.

Also: It's stupid.

But let's back up a bit: Airtime is the child of Sean Parker and Shawn Fanning, best known as the founders of Napster. You may have hoped they'd just go away after that, but alas. Their startup video service has already raised $33.5 million in funding because, hey, what is money but green, rectangular pieces of paper?

Well, you'd think with that kind of cash, a team might be able to have a successful launch. But rather than use its funding to make sure the technology worked, Parker and Fanning hired a bunch of celebrities (Jim Carrey, Alicia Keys, etc.) to launch the service on Tuesday. But as CNET writes of the Airtime event, "Parker's attempt to demonstrate the service was foiled at every turn. Numerous attempts to connect with celebrities via the Web service failed. Not even the microphones worked at some points... I couldn't tell if we were being put on."

Ah, how I wish this service were a joke. Disastrous launch aside, I was unfortunately able to successfully test Airtime out today. It pained me to do so, seeing as it requires a Facebook login and the surrendering of the following: your email address and profile information including "description, activities, birthday, education history, hometown, interests, likes, location, religious and political views and work history."

Ugh! The things I do for you guys!

After crying a little and logging in with my Facebook info, I was posed with the option to "Talk to Someone." I could choose to talk to someone based on who was nearby, someone with common interests, and/or "friends of friends."

After choosing "Common Interests" I reluctantly hit the "Talk to Someone" button. At this point, I was faced with a random stranger who Airtime decided shared interests with me (even though the bulleted list of his interests suggested he didn't -- minor detail!).

The stranger said an awkward "Hello."

Then he said, "Hello?"

Then he said, "I guess you're busy."

And that was the extent of my Airtime experience... I hit the "End" button, disabled the app from my Facebook page, and carried on -- because, guess what? I don't actually want to video chat with online strangers! And I can't imagine that there's a huge market out there of people who do. Nor do I think Facebook's algorithms are all that good at matching people up based on shared interests or anything else.

If there is a social network doing a good job with video chat, it is, indeed, Google+. While Google's social network may be a ghost town (sorry, Scoble!), the Hangouts feature is an excellent one, lending itself to both personal and professional use.

The Airtime team seems to think it's filling a void on the Web for a video chat service that pairs you up with allegedly like-minded strangers. My sense is that such an idea has limited appeal and if this does catch on, it'll die out very quickly. In short, talking to strangers over video chat online is an awkward and uncomfortable waste of time.

Or as my colleague Mitch Wagner brilliantly put it during a phone chat earlier this week: If you want to meet strangers, go outside.

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— Nicole Ferraro, Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Editor in Chief, Internet Evolution

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jwallace
IQ Crew
Tuesday July 31, 2012 10:26:17 PM
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giving airtime a spin 6 weeks later. I did enjoy seeing the app after Nicole's 'plug'. let's see what it do. I'm going on it shirtless. Hope that isn't a violation of its ToS. 

mhhfive
IQ Crew
Thursday June 14, 2012 8:43:07 PM
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rob, I don't think it's that difficult to meet totally random people on the internet... so I'm not sure how much value there is in doing just that. Matching up people based on compatibility or interests or social networks seems to be more valuable, but usually that's also accompanied by matching people to their advertising demographics so that companies can try to target their ads better.

Kim Davis
Thinkernetter
Thursday June 14, 2012 12:26:37 PM
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I'm disturbed there's nothing about proper dress in our ToS.

robjvargas
IQ Crew
Thursday June 14, 2012 12:20:48 PM
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mhhfive:

I suppose the real value is in the technology they've created -- that can presumably scale insanely well and handle gajillions of users simulaneously.

Someone talking with me last night dismissed eHarmony as "trying to carry out my life for me."  He talked about the challenge, sometimes the joy, of finding people who were different and who still were fun.  He enjoys getting to know people.

Hmm...

I'm no sociologist, but that's an interesting point.  Are these applications, knowingly or otherwise, stepping in on "getting to know" each other?  Is there a case to be made for social diversity, not all that unlike the case for genetic diversity?

My head hurts.  I think I'll go lie down.

mhhfive
IQ Crew
Monday June 11, 2012 7:35:56 PM
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I suppose the real value is in the technology they've created -- that can presumably scale insanely well and handle gajillions of users simulaneously. So the "demo" service of matching up random strangers is just a flashy example to get some publicity, and the actual product will be bought out by something boring like a teleconferencing service or some kind of Google Hangout clone that wants to scale up quickly. Maybe Cisco is already doing their due diligence for all we know....

kq4ym
IQ Crew
Monday June 11, 2012 5:12:55 PM
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I suspect the airtime experiment will not be of much help to the users, other than yet another way to waste time.

But, it should be a good thing for Facebook, adding to the growing time folks spend using it's "services." Making you log on with Facebook is a strategy to inflate use, while adding to those small percentage of users who want to experiment, waste time, satisfy curiousity, and make the Facebook brand even more familiar around the world.

I have spent some hours on Airtime to see how it works, and mainly to see if it was really useful for anything.  I did notice that none of my facebook 'friends' wished to go live on camera.

It would be a convenient platform for video chats between friend and relatives 'if' they happen to be on Facebook or Airtime at the same time, or less conveniently by arranging a pre-determined time to log in.

I did meet several interesting and intelligent people who actually wanted to strike up a conversation. But it would be unlikely to have a continuing relationship online, just as meeting someone offline doesn't lead often to future meetings.

It's just another experiment. Pass or Fail, interesting to see what happens with Airtime.

Nicole Ferraro
IQ Crew
Monday June 11, 2012 4:57:04 PM
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TDC: Hence my feeling this will be a short-lived phenomenon.

Nicole Ferraro
IQ Crew
Monday June 11, 2012 3:57:59 PM
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Haha, the simple idea that a "business model" would be taken into consideration before launching a product or before attracting over 30M in funding is just hilarious!

Seriously though, some have suggested eventually Airtime could release a "premium" service for subscribers or, of course, run ads. I guess Sean and Shawn are hoping to get acquired by Facebook or something. But I don't think this service will stand out long enough to get purchased or to roll out a business model. As you say, it's a sheer waste of time.

mhhfive
IQ Crew
Monday June 11, 2012 3:51:54 PM
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So it matches you up with random people with similar interests... sorta like Match.com, but without withholding the matches before you pay them? So what's the business model again? This seems like a service for people with entirely too much free time....

Nicole Ferraro
IQ Crew
Monday June 11, 2012 3:43:55 PM
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I believe the photo-snapping is to ensure people keep their clothes on or else they'll get kicked off the service. (TOS violation and whatnot.)

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