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Nicole Ferraro

Google Earnings Expose Weakness

Written by Nicole Ferraro
1/20/2012 47 comments
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Google's singular trick appears to be getting old.

That is, at least, the impression one gets after reviewing the company's fourth-quarter earnings and reactions from the market. While Google posted quarterly revenues of $10.58 billion, its highest ever for a single quarter (and 25 percent higher than the fourth quarter of 2010), Wall Street expected more, and Old G's shares dropped 9 percent after hours.

Analysts have cited a few reasons for being disappointed and, furthermore, worried about the year ahead. For starters, Google faces antitrust investigations into accusations that it manipulates search results; it's facing an intellectual property battle over Android; and if Google's acquisition of Motorola Mobility goes through, the company will then have to deal with the fate of owning a faltering handset maker. So, who's excited for 2012?

In addition to all of that, there's Google+. And, we suppose, whether you think of this as a plus (G+) or minus (G-) depends on which side of the Google+ fence you sit.

For example, while many are skeptical of activity there and the service's ability to be prosperous, Larry Page declared on the call that he's "super excited" to share the news that Google+ has 90 million registered users with 60 percent of them active daily. (Side note: Perhaps the real problem with Google is that it has a CEO who says things like "super excited" on earnings calls? Just a thought.)

But there's reason to be suspicious of that so-called "activity." It's unclear what "active" means to Google; and it's probably convenient that the company only recently manipulated its search results to promote Google+ content.

Not to mention, advertisers are still spending their money with Facebook, where engagement is strong. Google is playing catchup in a space where a leader still exists and continues to thrive.

The main problem with Google was perhaps best summed up by Jordan Rohan, an analyst at Stifel Nicolaus, who told The New York Times, "Google has big-company problems now, or more specifically, huge-company problems."

In other words, this isn't a startup we're talking about. It isn't a new company. It's a massive enterprise with great resources and great responsibility. With big businesses come big problems, and if Google is only prepared to continue to succeed in the same realm it always has, then it won't be able to keep up with itself and with its own growth. Continuing to bank on the same product that allowed it to emerge as the Internet giant it is today without tapping into new sources of real revenue, or finding financial success with its new products, is not a tactic that's going to sit well with investors.

At this point, the market is growing restless. And the pony Google's been riding for over a decade is looking tired.

— Nicole Ferraro Follow me on TwitterVisit my LinkedIn pageFriend me on Facebook, Editor in Chief, Internet Evolution

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Nicole Ferraro
IQ Crew
Wednesday January 25, 2012 10:10:10 AM
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I agree with you, kq4ym. I am totally unclear on how Google is going to handle its growth, or continue to sustain it. We're seeing a trend develop, though. You may have heard that Google changed its privacy policy so now information you may have shared with a Google service is shared with ALL Google services. In other words, Google is now becoming the Web... or trying to. Where will this lead?

kq4ym
IQ Crew
Wednesday January 25, 2012 9:33:56 AM
no ratings

Let an unconventional company grow huge and watch the bloated crature fester? How Google will handle it's growth is an interesting question.

While, they've tried hard to depend on the web to take the place of customer service, it's questionable how sustainable that might turn out.

Relying on advertising sales, while buying up hundreds of smaller firms, might be too much of a gamble, even with the boatloads of cash available for "investing" in those operations.

While revenue is increasing, the net might not be sustainable.

The Dream Chaser
Rank: Cyborg
Monday January 23, 2012 1:29:54 PM
no ratings

Quite honestly the YouTube model is ripe for disruption.  Those ads that pop up into the video is the most idiotic idea the plex has ever come up with. 

Paul Whyte
Researcher
Monday January 23, 2012 1:23:47 PM
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"Last week, Google said that its business running graphical "display" ads - many of which are integrated alongside YouTube videos - was generating $5 billion in revenue on an annualized run rate basis.Still, most of the 4 billion videos that YouTube now streams worldwide every day do not make money. Three billion YouTube videos a week are monetized, according to the company."

You can call this a Work in progress!

YouTube Video Views Hit 4 Billion Per Day

WaqasAltaf
IQ Crew
Monday January 23, 2012 11:42:33 AM
no ratings

@ cjon316

Its the competitors that hire guerilla warriors to criticize these giants (I don't mean people here on internetevo for that matter :p). But most such attempts result in unconciously contributing towards fame of their competitor.

The love for google by masses is in their genes. But that doesnt guaruntee it to over-rule in all its ventures. Afterall we dont see Microsoft anywhere in social media networks (atleast not on front) ; we also do love Microsoft but not enough to force it to conquer all avenues.

WaqasAltaf
IQ Crew
Monday January 23, 2012 11:35:03 AM
no ratings

@ kicheko

Absolutely. What I thought before starting using google+ was that I have to use gmail anyway. So why not do it through google+ to try it out too while checking my mails. Obviously we do predict the upcoming trends when we see new releases from the googles and microsofts and that kind of forces us to make an impulsive move to be first ones to adopt the tech. in our friends circle.

cjon316
IQ Crew
Monday January 23, 2012 10:51:11 AM
no ratings

I can concede your point WaqasAltaf. I was speaking to the effectiveness of google+ for myself, not really objectively evaluating the stock price or company valuation. In that part, my commentary was misguided.

It is hard to understand why companies so big get evaluated so critically anyway.

Most of us would love to have the growth that google has had in the last year or years for that matter.

antonis
IQ Crew
Monday January 23, 2012 3:35:28 AM
no ratings

being "big" attracts attention, no question about that! Google has attracted attention for all the bad reasons, but nevertheless, their profits are huge! Maybe not as huge as some greedy investors hoped, but still huge!

Kicheko
IQ Crew
Monday January 23, 2012 3:08:56 AM
no ratings

WaqasAltaf, - In fact i would predict a exceptionally quicker breakthrough for google+. For the reason that they have used their other huge machinery to sort of force it down our throats - although i'm not saying i have any special dislike for google+. It is so easy to work with because you can do some of the things right from your gmail inbox e.g. responding to new additions to circles.

SunitaT
IQ Crew
Sunday January 22, 2012 2:56:48 PM
no ratings

@Nicole, do you think this is the right opportunity for Yahoo to capture the search engine market  because some major shuffling is taking place in Yahoo board.

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