In a recent conversation with Internet Evolution, David Vladeck, director of the Bureau of Consumer Protection at the Federal Trade Commission, said that the FTC's settlement with Google over Google Buzz in March should stand as an example for other companies fiddling with their privacy policies. The message? If you make fundamental changes to your privacy policy without informing users and getting their consent, you're going to be in trouble with the government.
See David Vladeck speaking about privacy policies below:
With that in mind, we welcome the FTC's latest victim: Facebook.
The Wall Street Journal reports that Facebook is close to settling with the FTC over charges that it wasn't forthcoming with users about how it was using their information. According to the report, if the FTC approves the pact set forth by Facebook, the company will have to "obtain users' consent before making 'material retroactive changes' to its privacy policies."
So if Facebook is going to make a change that alters what members originally agreed to when signing up, it will have to obtain user agreement first. This likely means that many of Facebook's "features" that were previoulsy "opt-out" only will now be "opt-in."
Though this sounds reasonable, any Facebook user knows it's also out of step with how Facebook has typically operated. In the past, it was more like, "Uh, did you not want that information you'd locked down with the strictest privacy settings exposed to the entire Web through Google search? Oh, well!"
It's that lax attitude toward sharing users' information that the FTC is fighting. Privacy groups filed a complaint with the commission after Facebook enacted a change in December 2009 that suddenly made users' information, including profile photos, city/state, gender, Friends, and interests, public by default.
Under the terms of this agreement, says the WSJ, changes like that won't be allowed anymore without user consent, and Facebook (like Google) will have to submit to independent privacy audits for 20 years.
Here's where we take a little break to laugh: Haaaaahahahahhahahahahahahahahaha!
OK. That's done. Back to business.
With the terms still being finalized, it's worth considering what the implications of this change will mean for Facebook and other Web service operators, evil masterminds, etc.
For starters, forcing Facebook to be candid with changes to its policies (which, whether Zuck admits it or not, are all made for the company's financial gain), and getting users to agree to such changes before they're put in place, may determine whether the company can continue to thrive financially. Does Facebook still have a working business model when it can no longer open a back door and let out all its users' data? We shall see.
Second, by going after Google and Facebook, the government has made it clear that it is invested in involving itself in all matters digital. This could result in us seeing a major change to the way the Web 2.0 world operates. Social startups and other companies making their millions (er, hundreds?) off user data should heed these settlements with Facebook and Google as warnings.
In other words, the message is as follows: Nothing is constant in the digital world. As technology evolves, the rules evolve, too, and the FTC's actions strongly suggest that the age of robbing users of their "privacy" -- whatever that means in this era of relentless public declarations -- is coming to an end.
"* required to obtain consumers' affirmative express consent before enacting changes that override their privacy preferences;"
Will definitely stop FB from doing what they are doing now. Although, I'm sure they can hire a few smart lawyers to bypass it. I'm sure it has happened before, no?
Looks like the FTC and Facebook have officially settled. You can read the FTC's statement in full here, but here are the main points:
Specifically, under the proposed settlement, Facebook is:
* barred from making misrepresentations about the privacy or security of consumers' personal information;
* required to obtain consumers' affirmative express consent before enacting changes that override their privacy preferences;
* required to prevent anyone from accessing a user's material no more than 30 days after the user has deleted his or her account;
* required to establish and maintain a comprehensive privacy program designed to address privacy risks associated with the development and management of new and existing products and services, and to protect the privacy and confidentiality of consumers' information; and
* required, within 180 days, and every two years after that for the next 20 years, to obtain independent, third-party audits certifying that it has a privacy program in place that meets or exceeds the requirements of the FTC order, and to ensure that the privacy of consumers' information is protected.
Well, I don't know if the developers at the time knew of the potential for malware, viruses, etc. So if the client installed at the time with that intended purpose, then their naivete was the culprit.
I'm going to load that box with Linux; there is no use to fool with XP any further
think about the implication of your post though: if an xp was sold with an internet client inluded: it was not suitable for the purpose for which it was sold.
Yes it will. The problem is that even if you wipe it, once they get it back, they're going to browse the same sites or click the virus links that are sent from their friends' Facebook message. I call it the never-ending cycle of XP. At least in Win7, I can set the user as non-admin & it actually helps with the malware a bit. So far, I haven't had to wipe a Win7 box yet (I hope that doesn't end now since saying that..).
The most popular social networking site, Facebook, must be loyal to its users, as the users have put lots of trust in them by putting their information on Facebook. I am aware of many privacy allegations that are made against Facebook but I always wondered: Isn't some body there to put an end to it? Now I find the Federal Trade Commission is doing that job pretty well.
Kim: there will always be lots of good people willing to pay an ISP someplace to provide a web server so they can put up their site, -- so they can present whatever they want to present
this is already the case, today. and a very good thing: we have broken the monopoly the old media held over press, radio, and tv.
my guess is: entertainment is next, and then academia
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We never thought we'd write about carrier pigeons. Or the Pillsbury Dough Boy. Or corned beef hash. But these are some of the many ingredients you'll find in this week's mashup of top technology -- yes, really -- stories from around the world. Grab a fork and dig in.
Anyone still convinced that Amazon is essentially an online bookstore should at long last revise their opinions. Amazon may be gearing up to bring its full range of products and services right to your front door.
Google and Apple don't have a lock on wearable technologies. Neither do the Pebble watch or Sony. Plenty of other developers -- from well-established corporations to startups -- want a foothold in a space expected to be worth $6 billion by 2016, according to IMS Research. (See: Mary Meeker: The Future Will Be Wearable.)
IBM is advancing both its Mobile First and open-source strategies through a partnership with 10Gen, the company behind open-source NoSQL database MongoDB. Under the agreement, unveiled last week, both companies will work together on a new standard for mobile enterprise applications.
What can users today do to protect their online privacy? The simplest and most obvious option is to not use the Internet – at all. However, once all digital information is consolidated over the Internet, trying to protect digital identity by simply unplugging from the Internet becomes impossible – a fact that has manifest implications for civil liberties, Saunders says.
By 2011 the number of Internet-connected sensors will exceed 1 trillion, making your chances of doing anything or going anywhere unnoticed pretty much zero. Saunders talks about how the 'sensortization' of the Internet is eliminating the traditional divide between online and offline populations.
The 20th Century Internet was characterized by the ability to interact with other people and information on the Internet largely without anyone knowing who you were. The Internet of this century, conversely, will be defined by identity. Saunders explains how Internet users are unwittingly contributing to the demise of the anonymous Internet.
The US government is funding controversial projects to collect daily Internet activity, including Web searches, Twitter messages, Facebook and blog posts, and the digital location trails generated by billions of cellphones. Its goal is to map these interactions to predict social behavior, such as protests.
Based on reactions in Nicole's Newsfeed, everyone hates this version of Facebook. This should matter to Facebook now that there's a real competitor on the scene named Google+.
The US boasts a commitment to "Internet freedom," but in practice that commitment falls short. What Internet freedom really means is freedom of the mind.
In the final episode of this series about the death of Internet anonymity, Saunders describes how the Internet of the future will start to attain a level of intelligence that requires no human intervention. Scary.
Steve Saunders talks about the risks inherent in uncontrolled, widespread profiling of Internet users, and how one day this practice could form the basis of a new industry, the Outernet, which in economic terms will have outgrown the commercial value of the Internet itself.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
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