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Nicole Ferraro

Masks Come Down, But the Snark Remains

Written by Nicole Ferraro
1/15/2010 32 comments
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The New York Times published a review this week of a new book by Jaron Lanier entitled You Are Not a Gadget. Among the themes mentioned in the book and the review was anonymity and how it's fostered a culture of meanness.

I've yet to read this book. Though in review alone it sounds far more sensible than the rest of the Web-fondling frippery currently lining the shelves. On my own office bookshelf sits a copy of Inside Larry and Sergey's Brain, which I've been putting off reading for mental-health reasons (i.e., preserving my own brain).

Anyway, back to anonymity.

We've talked quite a bit about this subject here on Internet Evolution. While some argue that anonymity is necessary for liberty and one's own ability to speak freely, both Larry Roberts and Vint Cerf have expressed that, if they were to do it all over again, they would at least build stronger authentication into the Internet's architecture. Esther Dyson, chairman of EDventure Holdings, too, expressed her concerns that anonymity encourages bad behavior.

Too many events suggest that last point goes without saying. The first that always comes to my mind is Megan Meier's suicide after being taunted by a friend's mother disguising herself as a love interest on MySpace. There's also no shortage of vehement comments on message boards throughout the Web, always donning the username "anonymous" or some other pseudonym. It's just a fact: Ridding oneself of an identity makes it easier to offend. Dyson herself put it a little differently a few years ago: "People behave differently [i.e., better] when they know they're being watched."

According to the Times reviewer, Lanier laments that "decisions made in the formative years of computer networking" promoted anonymity, which enabled "the dark side of human nature." In turn, Lanier says, a "culture of sadism" has gone mainstream.

I agree with Lanier, but there's reason to believe this anonymity issue is going to be moot going forward, thanks in large part to companies like Facebook (Nasdaq: FB).

In fact, the trend for the new digital age is to not only not be anonymous, but to give up more information about oneself than today's data hunters and gatherers probably ever dreamed of. Rather than hiding behind the cloaks of yesteryear, Web users are willingly outing themselves much to the benefit of companies like Facebook and Google (Nasdaq: GOOG) that profit from users' narcissistic impulses.

In an earlier video blog series, IE founder Steve Saunders describes this as the rise of "digital profiling" and argues that Internet users are causing anonymity's demise by surrendering so much personal information. This century, he argues, will be defined by identity rather than anonymity.

But will the rise of identity remedy this "dark side of the Web" problem? In a Times blog, one author tackles this question and makes the argument that anonymity is certainly a factor in this "culture of nastiness," but it isn't the only one:

There's the immediacy factor - it's so easy to leave a comment on a blog post without taking a deep breath and collecting your thoughts.

And there's also a much bigger force at work: People don't realize there is a human being on the other side of online commentary. There is a digital blurring of humanity that takes place on the Web.

Earlier this week I wrote about the rise of virtual communications and how it's hindering our ability to communicate. Taking into consideration the aforementioned author's points, we may also be trending toward a colder culture. Anonymity may not be a problem in the future, as we trade our cloaks in for detailed autobiographies. But that doesn't mean we will have arrested the dehumanizing effects of all the technology underlying this so-called "social" media.

— Nicole Ferraro, Site Editor, Internet Evolution

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Mr. Roques
Researcher
Saturday February 20, 2010 10:51:02 PM
no ratings

Its just a whole new World. I don't think we will go back, we must adjust to having an online identity, and learn how to make it work in our advantage. To be completely anonymous is too complicated.

Mashka
Researcher
Friday January 22, 2010 10:51:46 AM
no ratings

Nicole, I am 100% sure that is just a matter of time.The web behavior  has already federally regulated, I am sure in 20-50 years, there will be  the whole codex  of laws that regulate  web behavior:)

Nicole Ferraro
IQ Crew
Wednesday January 20, 2010 3:04:02 PM

Re: "Articles of tragic deaths--accidents or crime victims--ultimately result in some sort of anonymous "That person deserved it," kind of comment. Amazing."

Brian, that's really disturbing. Nothing I don't see regularly on forums throughout the Web, but it's always disappointing to see. Are people just completely heartless or is the Internet some kind of outlet for them to vent their general misery and frustrations? Maybe a bit of both. Regardless, that's terrible.

For the most part, the most insane and evil comments I see on a regular basis are on YouTube videos. People who leave comments there have the ability to completely veer off topic and into some sort of land of meanness and lunacy. It's really bizarre.

Nicole Ferraro
IQ Crew
Wednesday January 20, 2010 2:55:05 PM

Lawrence, what you describe sounds ideal to me -- though perhaps not for people who live in China or Iran, as cbrown points out. But isn't the real problem here that true authentication is really difficult to achieve? I'm supposing that's why Roberts and Cerf lament not building better authentication into the architecture in the beginning.

Nicole Ferraro
IQ Crew
Wednesday January 20, 2010 2:50:47 PM

Interesting thought, mashka. I'd be curious to see how this would be taught in schools. But your point about teaching Web behavior in schools also makes me wonder if we're coming upon a future where Web behavior is federally regulated.

Re: "I tend to agree with the sentiment that anonymity doesn't create the meanness, it just gives the meanness an avenue. I tend to believe people were just as mean before Internet anonymity."

I agree that people were mean way before Internet anonymity came along -- but the ability to hide behind a pseudonym or be completely anonymous makes it a whole lot easier, if not tempting, to unleash that cruel side. So does anonymity breed meanness? Not exactly -- your point about it being an avenue is more apt. But I wouldn't totally discount the possibility that the ability to be anonymous entices some people to get those mean thoughts out.

I think anonymity -- coupled with the relatively distancing aspect of the Web itself -- provides a nice cover or excuse for being nasty. I quite agree with teh Dyson quote in Nicole's post that people behave differently when they know they're being watched (ask any bank teller).

And if less site traffic also means fewer flame wars over the snark that's the mainstay of Gawker and the like, that's fine by me. These "drive-by's" may have been entertaining and fun, but have outlived their usefulness and in fact led to some real tragedy.

jwallace
IQ Crew
Tuesday January 19, 2010 2:35:36 PM

Princess_dascho,

I take it you don't use facebook? and if so, I sure hope you're not one of the alias/anonymous users..although if you were, I highly doubt you'd be one of the leeching "social media marketer" lurkers. I believe (because you have control..although Zuckerberg says the trend is otherwise in privacy) you should "show yourself" on facebook if you use it.

If your anonymous blog thrives good for you. If your info was all tha valuable, anonymous or not, it can be got...and revealed. so why bother? The only solid anonymous twitter that I know of is Common_squirrel and he/she only says about 5 things.

Princess_dascho
IQ Crew
Tuesday January 19, 2010 2:16:58 PM

It is true that online anonymity could encourage bad behavior and promotes meanness. However, I think it is better to be anonymous online for many good reasons. Although you keep your personal information "private" and secure, Hackers will strive to get it anyway. Why then expose yourself and help them steal your valuable information?

Beside, most people who have to know your real identity are not online, you can meet them in real life and prove it if you have to.

jwallace
IQ Crew
Tuesday January 19, 2010 12:07:45 AM

Crispy Bacon is a facebook user.

For the first time I have a waitlist of friend requests that invokes the intial meaning of SNAD for me.

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