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Nicole Ferraro

Yahoo Says 'Me Too' on Real-Time Search

Written by Nicole Ferraro
11/4/2009 3 comments
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So, this is where we are right now: Someone somewhere ignited some buzz over the idea of "real-time search," and the Internet's top players all adopted it as their Holy Grail. That's why Microsoft and Google made a biggg dealll over their recent partnerships with Twitter. And that's why Yahoo, too, has now jumped on the real-time bandwagon.

According to The Wall Street Journal, Yahoo is teaming with real-time search startup OneRiot to incorporate up-to-the-moment results in search. The article states that the test is scheduled to go live on certain search queries within a few days.

By teaming with OneRiot, Yahoo will be able to aggregate search results from social services like Twitter and Digg.

OneRiot CEO Kimbal Musk told Internet Evolution at the Web 2.0 Summit that his site tries to find "the pulse of the Web" on any subject. "The idea being that if you think about Google you're searching a library. If you think about OneRiot you kind of want to know what's going on, what do people care about?"

The partnership with Yahoo is a bit of a win for OneRiot, which told Internet Evolution that 99 percent of its searches come through its partner network and that it was hoping to add a big-name partner soon. "We have about 70 partners in the real-time Web space that are leveraging real-time Web search through OneRiot in their applications," said Musk. Now OneRiot is adding an established search partner to its list through Yahoo.

But, in truth, how important is this for either player?

Sure, Yahoo has more market share than OneRiot's other partners -- or what Musk calls the "5 percent" of the Web. But Yahoo is also rapidly losing relevance in the search arena.

Moreover, Yahoo's main competitors made the first jump into real-time search when Google and Bing announced deals with Twitter, which even Musk admitted is "obviously a really serious threat."

On the other hand, Musk thinks Twitter's partnerships with Google and Bing bring credibility to real-time search.

"Real-time search is the first real innovation in probably over a decade," he said. "When you see players like Google and Bing saying we respect that this is a problem to go tackle... it brings a ton of credibility to what we're doing."

That's one way to look at it. Or... for more cold truth about Google and Bing's foray into real-time search, just check out the vblog below:

— Nicole Ferraro, Site Editor, Internet Evolution

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jwallace
IQ Crew
Wednesday November 4, 2009 7:55:04 PM

PW,

"My question is how does this affect the accounting books of the various companies involved in the deals?"

I'm wanting to say that the inevitable improvements to search i.e., SOCIAL SEARCH is contingent on just that. The accounting books of the major influencers tied to the ecosystem. Expenditures for IMPROVEMENT(the"luxury" in everything web2.0)  roll out when they can break even on the costs. That wait is CERTAINLY being shortened EXPONENTIALLY.

Everything is going to improve, and really there seems to be countless..limitless ways for search to evolve with social search[incuding REAL-TIME SEARCH] SEAMLESSLY.  Synergy is the way competitors do business in the now.

I know when I hover over a search result in the NEAR future, I may very well see the profile images of my friends that 'LIKED' the item or the search result in relation to the search string/key words or intended search by the user. That would leave room for search to be refined in a whole new paradigm...comments, ratings, voting and dispute between the profiles that share search results.

I gotta go back to Nicole's blog now to sum up with my comment title. ;o)

btw, I called Narcissus on this one. (Giving myself 5 monkeys)...

go ahead and take'm! one monkey don't stop my show!! ;o)

J DAmbrosio
Rank: Cyborg
Wednesday November 4, 2009 4:21:34 PM
no ratings

Paul,

This is starting to look more and more like a case of "if you can't beat 'em, join 'em" scenario...

The only question is, what are they trying to "beat" in regards to Twitter??

 

Joe

 

Paul Whyte
Researcher
Wednesday November 4, 2009 3:53:03 PM

I can believe that Eric Schmidt of Google made th following comments about twitter early this year: " He said the microblogging site and similar services were “poor man’s email systems”.

Well, in less than a year, Google has now struck  a deal with the "poor man's email system"!! This article from the tekegraph did make some sense to me but my question is how does this affect the accounting books of the various companies involved in the deals?

'

The real-time search revolution is here

The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
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