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Nicole Ferraro

Five Great Myths of Social Networking

Written by Nicole Ferraro
6/2/2009 40 comments
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We the people of the Web can be delusional at times. We believe silly things: "This will make money someday," "We're really not evil," etc. So it's not surprising that people often recite five basic myths as fact when it comes to social networking. Nevertheless, it's time to set the record straight.

Myth #1: I own my data.
It's a curious question: When I upload content to social networks, who owns it? Why, you do, of course, some social networking oracles claim. But it simply isn't true.

"When we're sharing information, that's a fundamentally risk-taking behavior," says Joseph Smarr, chief platform architect at Plaxo Inc. "Whether I own data per se, I certainly can't control how it's used."

When you upload a photo to a social network, you lose control over it. Therefore, it's not yours. Anyone can save it, repost it as his/her own, make a virtual dartboard -- whatever. And don't think you can delete it, either: A recent study showed that, while you might technically remove a photo from Facebook 's servers, it can remain on its content delivery network for at least a month.

Smarr recommends we just get over it: "Once you get past that, all you can do is be more thoughtful and responsible about who you're sharing with."

Myth #2: I control my privacy.
Smarr might have a point about being cautious with one's data, but it's getting harder to make a convincing argument about privacy on the Web. We can set as many controls as we like, but on a social network real privacy does not exist, nor should it be expected. Sorry, but there's nothing quite private about broadcasting one's life story and whereabouts on a public network.

Myth #3: Social networks are democratic.
Faced with a media backlash in response to a change to its TOS, Facebook allowed its users to vote on a more appealing set of terms, causing some to believe social networking sites are democracies. While the move seemed democratic on its face, the site kept a short leash, allowing users to vote on two sets of similar terms and not rewrite the language.

"Facebook's recent foray into a user-generated or democratic approach to changes to their terms of service aside, social networking sites are run by for-profit corporations, and [are] not really democratic, nor do I for one expect otherwise," says Jonathan Abrams, founder of Friendster.

Facebook agrees: "Some have criticized us that it's not a pure democracy, and that's right," Facebook spokesperson Barry Schnitt tells Internet Evolution. "We'd agree with that. It's a for-profit company."

Myth #4: Social networks flatten hierarchy.
People love this one. Suddenly, because of social networking, you can be "Friends" with your CEO. He or she might even comment on your wall! But regardless of how many virtual sheep your overseers throw at you, hierarchy is not being flattened. More likely, you're giving your boss a sneak peek into your personal life, which could ultimately be bad news during the next round of layoffs, no matter how very Friendly you are online.

Myth #5: Social networks affect real social change.
Understandably, one might think that organizing billions of people on the Web can result in social change. And in some cases, it can: "I think the Obama campaign -- and the Howard Dean campaign with less success -- used social networking to great benefit," says Abrams.

But, more often, social networking trends toward the apathetic. If you've ever scanned the Causes application on Facebook, or joined a group dedicated to an issue, you may already know that it takes a combination of technology and passion to truly change anything. Pointing and clicking one's way into a philanthropic group is only 1 percent of the battle. (Maybe 0.5.)

So there you have our Five Myths. Agree, disagree, or want to add to this list? Share with us on the boards below!

— Nicole Ferraro, Site Editor, Internet Evolution

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Mashka
Researcher
Sunday June 7, 2009 3:08:53 AM
no ratings

Well, I  can second it being from  up side...I am a university lecturer  and I would never add my students   to me personal profile-well I don;t want them to see me with mу drunk, or (worser:) or with my friends and boys. I had another profile -especially for the students. I commented on some statuses and some pictures but It really didn't matter anything.The hierarchy  is still there:)))

IMRAN
Rank: Web master
Thursday June 4, 2009 6:47:23 PM
no ratings

Nicole, what a well written and thoughtful analysis. Simple sounding issues made complex in a networked world. I don't think our laws or courts are ready for the lawsuits coming their way in 2-5 years.

Imran

Will Your Life's Work "Live, Forever"? http://neternity.org


chuckgregory
IQ Crew
Thursday June 4, 2009 4:15:42 PM
no ratings

I think, Nicole, that the photo ripoffs are very much the same thing, just a different medium. The plagiarism problem is far more serious to me than just the use of my original thought without permission. You may have notcied my belief, expressed ofetn in comments here and elsewhere, that most information should be made available to everyone, and free, too. BUT I also STRONGLY believe in attribution of sources. I'm glad you were able to catch those who chose to use your blogs without referring back to you. There are actually a couple of specialized search engines that some writer friends of mine use--and they've found their original fiction posted in various places attributed to someone else. Further they had a hard time convincing site operators to take it down!

Thanks for responding to my question, and I hope some more of the good people here will chime in on this one.

Nicole Ferraro
IQ Crew
Thursday June 4, 2009 4:14:32 PM
no ratings

Re: "Is it social? Is it networking?"

My experience here has been that some interactions online -- no matter how thoughtful and true they may seem -- cannot be carried out in the "real world." I have developed "Friendships" with plenty of people online who, when we see each other in person, basically stare at their shoes. They're not nearly as talkative/receptive in person. I actually have a couple of Facebook "Friends" -- who requested my friendship -- who look away if we see each other in public. So is it social? It can be, but no -- just adding someone as a contact online does not automatically mean friendship. Not at all.

Nicole Ferraro
IQ Crew
Thursday June 4, 2009 4:05:40 PM
no ratings

That's definitely a troubling twist on the data ownership problem, chuckgregory. Do we need to go around licensing every single sentence we post online?

This is sort of related (but maybe not really) -- but I've known quite a few people who have had their photos taken from MySpace and Facebook by others who have reposted them as their own! How sick? These people basically took someone else's photos and claimed them as their own. Then, when the actual person requested they be taken down, the photo thieves would often argue at first that they were theirs.

It's really difficult to keep track of who is using "your" data as their own online unless you're actively and obsessively searching. I've stumbled across a couple of my blogs posted around the Web on other people's blogs without proper attribution. Fortunately I've been able to have them taken down, but finding those only makes me wonder what else is out there -- not just of my own stuff, but everyone's.

Mary Jander
Thinkernetter
Thursday June 4, 2009 10:40:08 AM
no ratings

There's a difference between observing and noting the content of a FB profile and stealing its content. As part of a Google profile, I remain anonymous.

On the other hand, would someone working for Google (or any other company with tracking plans) have the potential to look a bit more closely at the profiles of particular demographic members and illegally take what they find?

It's time for major lawmaking on the tracking of online activity and the way the info gathered is used.

Mike Acker
Rank: Cyborg
Thursday June 4, 2009 10:24:06 AM
no ratings

"Data Mining" -- they call it "market research" -- and the operation isn't limited to Twitter, FaceBook, &c

The interesting thing to ponder is: what is the relationship between all theis pieces? Are the "Browser Wars" really an effort to build the Best Browser? What is the "Best Browser", -- and why?

chuckgregory
IQ Crew
Wednesday June 3, 2009 9:03:09 PM
no ratings

Data ownership is one of those issues that keeps on coming up. Here it's in the context of social networking, and recently it's been discussed with regrard to copyrights and piracy and that sort of stuff.

This latest article from Nicole brings up some interesting points about data ownership, with the bottom line being that once you make it available on a Social Network it's pretty much up for grabs by other members, the site operators, and just about anyone else. The recommended action is to 'deal with it' and just don't put up anything that you may not want to see over and over again on someone else's site. We've read about people who were burned by this--sex pictures put up by college students that later kept them from getting a job, for instance. I would think a bit of common sense might tell us what NOT to put up, though.

What I have not seen addressed lately, that I perceive as a far more serious problem, is that what we put up may actually be claimed by someone else AS THEIR OWN. While it might not bother me overmuch to see my rants reposted all over the place, I would be quite upset if I were to repost my own work and have someone accuse me of plagiarizing it. Yet this is a very real possibility, and an insidious one. I hereby and forever claim the right to use and reuse my own work, ad infinitum! I think that's a pretty reasonable ownership claim, whether I'm publishing on my own site, a social network, or elsewhere.

I'd like to see others' thoughts on this particular nightmare scenario. I

jwallace
IQ Crew
Wednesday June 3, 2009 5:14:21 PM
no ratings

I will say far as twitter, you notice that many key players display their blog url and their twitter url.

I think it's safe to say that twitter isn't going anywhere but forward..it doesn't even seem to be at it's height..when you see everyone with their blog url and twitter url associated with their screen name, or on their business cards...perhaps that is when it will be at its plateau.

Chris Poley
Thinkernetter
Wednesday June 3, 2009 5:04:44 PM
no ratings

Terry, I liken Twitter to a salad bar... without the sneeze guard.

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