Yesterday was a banner day in the world of search. It marked the official birth of yet another alleged "Google Killer" -- Wolfram Alpha. Except, as is standard when said killers are born, the site is oddly not in any position to slay Google, nor did it ever say it was.
But the blogs that termed it as such are mad anyway.
Henry Blodget over on Silicon Alley Insider, for example, in a blog called "Search Engine Wolfram Alpha Launches With Big Dreams And No Chance" tells us that the site will flop "because search isn't broken." While it can be improved, he says, Wolfram Alpha, from Wolfram Research Inc., will only satisfy the task of showing Google how to improve it.
Therefore, in this equation, Google not only stays on top, but it gets smarter at the new engine's expense.
Convenient. And surely just what Mr. Wolfram had in mind.
It's true that we get overexcited with the birth of every new search engine. Most recently there was Cuil, which proved to be unfathomably bad. There were reasons to get excited about Cuil, though. It had some money, it had former Google employees, it had a snazzy interface. But in the end, it had a traffic spike. And then it pretty much had death.
But the difference here is that Wolfram Alpha is not actually a search engine, nor is it purporting to be. As the site explains, "Our goal is to build on the achievements of science and other systematizations of knowledge to provide a single source that can be relied on by everyone for definitive answers to factual queries." Wolfram Alpha's data comes from its own "internal knowledge base." The site performs computations on an array of facts from various sources to come up with what it considers original data.
Google's goal, on the other hand, is to feast on children's brains "index the world's knowledge." The difference in those goals makes Wolfram Alpha more of a "fact engine" -- or a self-described "computational knowledge engine" -- and can be best emphasized in a simple search.
Typing in "New York City" on Wolfram Alpha, for example, I came up with a page of facts: city population (8.143 million people); metro area population (18.61 million people); the weather (a depressing 57 degrees in May); the local time (5 o'clock somewhere... just kidding); and some other facts.
The same search on Google produces an image of a Google Map of New York, followed by the link to NY.gov, followed by a link to a tourist site, and then followed by a link to The New York Times.
On the other hand, while a search for "Internet Evolution" on Google brings you right to our URL, a search for the same on Wolfram Alpha gets you this prompt: "Wolfram|Alpha isn't sure what to do with your input." (Oh really now? I bet I can tell you what to do with it...)
But I shouldn't expect Wolfram Alpha to know anything about Internet Evolution because according to its own self-description: "Wolfram Alpha answers specific questions rather than explaining general topics." And, "You can only get answers about objective facts."
Well, who doesn't love objective facts? While a Google search for Wolfram Alpha produces a series of links to morons comparing the two engines, a search for Google on Wolfram Alpha produces this nifty, journalist-friendly graphic, among others:
Of course, this isn't to say Wolfram Alpha is in the clear. It could easily turn out to be the flop the blogosphere expects. But giving lazy Web users quicker access to actual facts is never a bad thing. So there are reasons to get interested in, if not excited about, Wolfram Alpha -- and they have nothing to do with its fabricated ability to wipe Google off the Google Map.
— Nicole Ferraro, Site Editor, Internet Evolution