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Nicole Ferraro

Seesmic Looks to Give Web Chatter a Face

Written by Nicole Ferraro
12/17/2008 6 comments
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We call out Twitter and similar platforms from time to time as havens for mundane musings and narcissists with nothing better to do than figure out how to crunch their already dull thoughts into 140 characters or less. But are microblogs, and the like, any more purposeful or appealing when they come in video form?

Seesmic, a San Francisco-based startup, could easily become known as the Twitter of video. Users with accounts on the site engage in threaded conversations, as they would on a message board or on Twitter, but they do so via Web video rather than text. Short video messages are recorded by individual users via Webcam or video-phone and posted on the Seesmic site. According to Seesmic's director of business development Cathy Brooks, the site registers 3,000 video messages per day on average.

Not profitable yet (psh, who is!), Seesmic anticipates revenue sometime over the next 12 months. It is testing some business models, including branding and customization for media companies, like 20th Century Fox. Brooks also suggested the site isn't ruling out charging users in the future. Seesmic received $12 million over two rounds of funding and acquired Twitter desktop client Twhirl, powered by Adobe AIR, in April 2008. In a blog today, Seesmic unveiled changes to its platform, including the ability for videos to play as thumbnails; user and video search; and new privacy settings.

The reason the site is appealing, says Brooks, is because it adds an extra layer of intimacy not offered with text conversations. "There is an intimacy, there is a humanity, there is a connectedness you have in video that is just not physically possible in other media," she gushes.

Pointing to a random girl popping up on her Mac screen, she added, "I know her. I never met her before. But I talk to her all the time. The day I meet her in person, I'll hug her hello. She's not a stranger to me."

And while online video communities can be put to negative use (e.g., suggesting a troubled teen kill himself), Brooks recalls using Seesmic to memorialize a previously sick, homebound member of the community, Craig, who had died during surgery.

"I stayed up until two or three in the morning that evening and we had a virtual wake for two days," says Brooks. "His family watched a video, then all of a sudden -- there's his brother and there's his father talking to us about how much it meant to them that [Craig] who had essentially been at home with no real connection to anybody wasn't alone." 

Past the eye-watery tribute prospect, can a site like this ever appeal to the mainstream? Part of what makes the Internet an attractive place to hang out is the ability to hide behind one's computer, and video adds a layer of identity not often preferred by the skulking Web community.

"I actually think what we are looking at from an Internet evolution perspective is the technology is evolving, the people who are using it are evolving, and it is a generational change as well," says Brooks.

"I also think that, as a society, on a global scale, everybody is hungry for a connection and finding community and connection anyway they can."

(If you have a seesmic account, check out this short, unpleasantly awkward video of me with Cathy Brooks at the Web 2.0 Summit in November.)

— Nicole Ferraro, Site Editor, Internet Evolution

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Mashka
Researcher
Saturday December 20, 2008 5:01:47 AM
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matt@Thrive,

 that's an extremely interesting point ot view.How our psychology and the feeling of privacy  is changing via intergrating technologies in our lifes. Talking on  the phone  in public transport, we, unintentionally involve strangers in our private life.Making videos in public spaces might be the next step for  stripping through technologies.I am wondering if it makes people more open or on the contrary, more closed

Nicole Ferraro
IQ Crew
Wednesday December 17, 2008 5:44:17 PM
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Jwallace, you probably thought Seesmic was based in France because its founder is Loic Le Meur, a French entrepreneur who moved from Paris to San Francisco to start the company.

Glad you liked the short clip! I had a debate with myself on whether to add a link to it or not. There's only so much public humiliation I can stand.

Nicole Ferraro
IQ Crew
Wednesday December 17, 2008 5:20:35 PM
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For me personally, it sounds exhausting. Some people might really enjoy this medium, but I'm much better at the keyboard than in front of a camera. Being a part of this community would probably give me anxiety.

And there, I suppose, is where the "psychology" part you mention comes in...

Besides... I have 2 laptops and a BlackBerry and none of these items have a camera, and the external Webcam I do have stinks.

So there.

jwallace
IQ Crew
Wednesday December 17, 2008 3:42:10 PM
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So much for my vlatter.com idea.  a twitter for vlogs.

I've been visiting Seesmic for  months without delving into it in depth, however for some reason, I thought it was a company based in France.  How did I miss that it was micro vlogging/vids?  I do like the new.seesmic look and feel and anticipate their exponential growth!

Great introduction(seesmic vid) Nicole!!!

matt @ Thrive
Researcher
Wednesday December 17, 2008 3:38:04 PM
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One of the virtues of Twitter is that you can do it at "quiet" locations (like buses, trains, public events, etc.).  And there is always the text-mediated points, in which people actually express things very differently in different mediums.  The short burst messages that work so well in text may not translate so well into video.  Be interesting to see if our psychology can adapt, however; we're versatile and perhaps speech/video could be the next communication wave.
Murugan
IQ Crew
Wednesday December 17, 2008 2:40:49 PM
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In a time of a fast paced global economy and no one havingthe time to do anything, this service has potential.

Increased bandwidth via wireless will pave the way for “multimedia”experiences where we don’t have to restrict ourselves to text characters andthis service appears to be among the front runners in the race.

One of the results of Web 2.0 that will shape many of theservices to come is quick and simple notifications that when amassed togethercreate a collage of information that some will consider meaningful to them.

 

The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
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