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Nicole Ferraro

The MicroHoo Saga Continues

Written by Nicole Ferraro
7/8/2008 5 comments
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Just when we thought it was over... Microsoft Corp. (Nasdaq: MSFT) has come back with another dastardly plan to take (trap?) Yahoo Inc. (Nasdaq: YHOO) under its wing.

The New York Times reports today that Microsoft has cast aside its broken heart and bonbons and is now in cahoots with investor Carl Icahn, who has waged a proxy fight against Yahoo for flubbing the Microsoft deal. Microsoft, in turn, is reinstating its interest in buying Yahoo, or at least its search business, under the condition that the board is unseated. Together, Microsoft and Icahn have hopes of transforming the Yahoo board to make an acquisition more attractive to everyone (everyone except Google).

The continued fight and the refusal to get over it (despite evidence that they should) shows that Microsoft is convinced that beating Google is the only road to online success. Microsoft exec Steve Ballmer clearly intends to make good on his early promise to "catch Google" -- but we're not so sure.

In a poll last week, we asked our readers what the future of Microsoft will look like now that Bill Gates has retired from his full-time position. Despite Microsoft's hopes of emerging as a dominant Internet company, our readers seem to think otherwise:

While 40 percent of our readers think Microsoft will see continued success in the field where it's now at play, only 22 percent believe it will achieve its heart's desire as a dominant Internet company. The poll was administered last week, when the deal still appeared to be dead in the water, and it's unclear if our readers would vote differently now. But perhaps the results are less about Microsoft's inability to buy search space and more about its lack of online innovation.

Microsoft isn't the only one at fault, however. The three major companies in play right now have consistently, over the past few months, demonstrated desperation rather than innovation, prioritizing acquisitions over new ideas. At this point, Microsoft should focus its attention on bettering areas where it excels and getting involved with cloud computing; Google should embody "Don't Be Evil" for once and leave some wiggle room for other players; and Yahoo should cut the damsel-in-distress act and do something worthwhile, independently.

Instead, however, in several selfish efforts to do one another in, all three companies have let their users down and shown little desire to excel at anything but ad peddling.

Maybe bringing in Carl Icahn isn't such a bad idea after all.

— Nicole Ferraro, Site Editor, Internet Evolution

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Raza
Rank: Cave Painter
Wednesday July 9, 2008 2:35:20 PM
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The interesting ( and obviously open) question is How can Yahoo manage to live on its own.

 

It seems to be losing in the search engine industry

But still there exist some avenues for Yahoo

 

1) Yahoo Mail is still the most widely used email service ( I heard it from a yahoo executive but I think it is true because of leagacy of Yahoo) and we all know that Microsoft and Google's Email services have issues or limitations. I mentioned in another post that there is a need of advanced email platform that can give me facilities like notification when the other person sees the mail ( as we have it in MS outlook ) , ability to create advanced filters. I think there is room in the domain but how profitable this thing is going to be for Yahoo is another question

Yahoo did a good acquisition in the form of Zimbra but it needs to find ways of Monetizing Zimbra based services. Integration of yahoo mail with other email clients can also be a good thing

 

2) Flickr is a very good tool for photo sharing .But not a very prolific thing in terms of revenue

 

3) Yahoo one connect also had some innovative services

 

I think Yahoo will need to redesign its scheme for the future ( Companies like Apple have successfuly done it). It needs to look more into the things being ignored by the others. Google Docs suite lacks some advanced features like time sheets, gantt charts, so partnership with Zoho may be a good idea. 

My two cents

Raza

 

iflaker
Rank: Cave Painter
Wednesday July 9, 2008 11:53:13 AM
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Nice article and nice editor :-). I've just joined today from a Google ad saying blog and be blogged about. I just want to find out where I can post my blog. It's about my web 2.0 open web portal for creating websites on the browser called iFlaker (www.iflaker.com).

 You can read more about my blog here www.iflaker.com/iflakerblog

 

 

G

Mr. Roques
Researcher
Wednesday July 9, 2008 9:40:55 AM
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Someone like AOL? there are rumors that News Corp might be trying to send the dying-AOL (dead?) to Yahoo for some shares in the new merger.

But I don't think they'll go anywhere with this - maybe just make it more attractive for Microsoft. I don't see Yahoo making it alone, not with the brain drain they are experiencing.

Nicole Ferraro
IQ Crew
Tuesday July 8, 2008 5:25:42 PM
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Hopefully you're right. It doesn't look like Microsoft is willing to have it any other way. At this point I would love to see Yahoo stay independent or team up with a different company that will allow its creative assets to thrive.
lpricci49
IQ Crew
Tuesday July 8, 2008 2:40:46 PM
no ratings

I still predict MS will get what they want out of Yahoo, and that  Google has it work cut out for it.

Today at the MS World Wide Partners conference MS annouced its "Software as a Service" intiative with strong partner participation.  Encorporation of such a channel will not be easy for Google. Google understand only a B2C- (Really G2C) business model; getting partners will not be easy.  MS has 250,000 partner firms, who bill 5X the MS revenue for Software.  They are local, virtical and focused. They, unlike Google, buy lunch for the busines of the world.

And Android?   Seems to be this intiaitve is blocked by iPhone Version 2. 

Lawrence Ricci
www.EmbeddedInsider.com

 

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