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Nicole Ferraro

What Will MySpace Music Mean for Everyone Else?

Written by Nicole Ferraro
4/4/2008 4 comments
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MySpace officially announced the creation of MySpace Music on Thursday, a new music service set to launch this month as a joint venture between MySpace and three of the four major record labels (excluding EMI, for now). MySpace Music will offer ad-supported streaming music, playlist building, DRM-free downloads, ringtones, and ticket sales -- as well as a few hazy futures for some others in the digital music industry.

Five People/Companies Who Should Be Worried

Apple: Apple Inc. (Nasdaq: AAPL) is still commanding the digital download space with iTunes and, as yet, has had no real viable threat to its throne. If MySpace Music succeeds in selling DRM-free music -- something Apple gave up on a long time ago -- it could emerge as a serious competitor.

Apple also announced recently that it may replace its pay-per-download model with a plan where users would pay a premium on their devices or a monthly subscription for free downloads -- a great prospect. But, according to The New York Times, MySpace's CEO Chris DeWolfe says subscriptions, as well as ad-supported downloads, are a consideration for MySpace as well. (So. Who knows... This may be the thing to shake Apple to its core! HA! You see what I did there?)

Imeem: MySpace Music will incorporate ad-supported streaming music and playlist building, a model currently deployed by imeem -- a social, music-discovery site. Currently imeem allows users to transplant their playlists to various social networking sites, including MySpace and Facebook . But will MySpace users stick around on imeem if the same services are being offered at home?

Facebook: Will this have any impact on Facebook's popularity? Facebook has long been hinting about the idea of Facebook Music, but nothing concrete has emerged. And, even if it did, particularly now, and considering MySpace's presence in music from its own inception, could Facebook really compete? Probably not.

(That is... unless Facebook Music lets you fling virtual sheep -- or, better, virtual bras -- at your favorite artists... Obviously that would be a huge selling point.)

Read the rest of this blog on Contentinople.

— Nicole Ferraro, Site Editor, Internet Evolution

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Murugan
IQ Crew
Monday April 7, 2008 9:15:57 AM
no ratings

I still have an unused Nano that I’ve been meaning to take advantage of but, I haven’t made the conscious effort to take it out and set it up.

However, when I do, I certainly wouldn’t be leaning towards MySpace Music as a source for my songs.  Perhaps, I am giving them an unfair bias but, if it is anything like MySpace, I will definitely stay away from it.

Aside from the unappealing graphical presentation of MySpace, I was not too fond of the daily spam that I was receiving from the site.

Maybe, MySpace Music will be different but, for now, I will definitely first venture to the iTunes store where simple characterizes the site.

Raza
Rank: Cave Painter
Monday April 7, 2008 4:03:40 AM
no ratings

Keeping in view that music cds have been a diminishing trend what can be the alternative models of revenue for the musirc records companies.

Audio Advertisements can be one. A short audio advertisement can be appended to a song freely available. 

I am not sure whether this would be a very profiting technique but one thing is for sure.  New revenue models for music records companies is the need of the time 

Brian Newby
IQ Crew
Friday April 4, 2008 11:43:21 AM
no ratings

Back in the day (which was in 2002, by the way), I remembered thinking that the losers in the music download scene would not be musicians but, rather, retailers such as Best Buy and Borders, and sure enough, as iTunes has grown, those retailers have seen that cash cow part of their business dry up.  I teach an MBA class and each semester, at some point, I ask the students how many of them have bought CDs in the previous six months(one or two hands at most) vs. downloading (virtually all of them).

So, I think retailers should be added to Nicole's "worry" list.  In fact, soon enough, I think we will only see CDs sold at truck stops and convenience stores, replacing the $5.99 cassettes they still sell.

I also recently saw someone touting Amazon as a true competitor to iTunes and when I went to download the new R.E.M. album on Tuesday for $13.99 (funny how the price now is creeping up to retail levels without any packaging or distribution costs), I checked out Amazon and saw the price at $9.99.  I thought that was a big enough reason to change until I saw that I would need to download additional software from Amazon to make this purchase, so I went back to iTunes.  iTunes makes downloading so easy, and consumer behavior takes people there, so I really can't see MySpace making a dent unless there is a huge price advantage.  Plus, a lot of bands and musicians already put their own music on MySpace.  In the end, I just see the MySpace deal as a non-starter.

Oh, and to the point raised by Experiences about the music industry needing to keep users at the center of their business model, I think it's better to say "BEGIN putting users at the center of their business model."  The whole music distribution industry just drifts along, and I don't think the music industry could have mis-managed this anymore than they have, beginning with treating the Internet as a passing fad when donloading began.

experiences
IQ Crew
Friday April 4, 2008 2:37:18 AM
no ratings

Hi Nicole

Some points come to mind :

Why should a user have to be a member of a social network site to buy music ? Surely not because of friend's recommendations because people can be friends and have fairly different tastes in music.

Will a social network with its emphasis on so many features , provide a single unified music experience from music discovery, concerts, downloads for various media ? Current evidence does not seem to suggest that. There is quite a bit of spam-ware available. Explore the simplistic feel of Live Plasma for discovery 

Availability of music online is limited to certain traditional markets such as US, Uk and some european regions. The rest of the regions really seem to have no services to talk of

From a personal stand point, there are far too many sounds and songs that are not available to me. It does seem like opportunity lost for the music industry. 

Mobile usage is certainly very exciting thus the platform of choice could be the mobile platform. Consider this

  • Handset Providers - Apple and  Nokia  have already got mobile versions of their music stores. I am not sure about Sony Ericsson though.
  • Telcos are interested , they have seen their revenues from music related VAS but how they manage partnerships and content would be worth watching. Some even have music related brands such as Virgin.

But overall, it still seems that the opportunity has not been leveraged by anyone.

The music industry has to identify its blue oceans by keeping the user at the center of their business model. 

Music is an experience and yet the buying and exploring music bit is  anything but a good experience.  

We are sending music to other solar systems and galaxies but people on earth seem to struggle to find a way of playing the sound file they have just purchased or tried to purchase..

Give the customer the music they want, when they want and it should work on the multiple devices  that the customer has.

Figuring out how and keeping it simple , is for the people who run the business .

Syamant

 

The ThinkerNet does not reflect the views of TechWeb. The ThinkerNet is an informal means of communication to members and visitors of the Internet Evolution site. Individual authors are chosen by Internet Evolution to blog. Neither Internet Evolution nor TechWeb assume responsibility for comments, claims, or opinions made by authors and ThinkerNet bloggers. They are no substitute for your own research and should not be relied upon for trading or any other purpose.
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