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Nicole Ferraro

Will Human-Powered Search Be the Google Killer?

Written by Nicole Ferraro
3/20/2008 16 comments
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Data issued by comScore shows that Google (Nasdaq: GOOG) searches fell from 6.14 billion to 5.86 billion from January to February, causing Google's dominance of the worldwide search market to dip to 62.8 percent in February, from 63.1 percent in January. While showing negative news for Google in particular, the data also shows that, overall in February, global searches were on the decline. Perhaps a signal we're bored with basic search?

New developments are currently taking place in search that emphasize our want for something new, and our slow move away from the static search engines of yesteryear. One example is the impending threat of the Semantic Web (albeit unrealized thus far).

Another method is human-powered search, or search engines that incorporate a mix of human brains and algorithms to produce specific results. Mahalo is one engine currently stomping around in that space, and a new competitor -- called Topicle -- is on the rise, claiming its selling point in comparison to Mahalo will be its simplicity.

Topicle uses Google Custom Search Engine Technology, but according to founder and former Google employee, Steffen Mueller, it utilizes human-powered search as a much needed supplement -- because our current search engines "don't understand what the user is really looking for."

"Topicle search engines focus on one very specific topic and provide high-quality results," he says. Each individual Topicle search engine is supported by URLs submitted by the community, which are then rated by that community to weed out spam and irrelevant choices. Unlike Mahalo, Topicle doesn't require that users sign in to create search engines.

According to Mueller, with human-powered search -- providing the engines are "fed with the right URLs" -- you only need a handful of choices to find what you need.

In the coming week, Topicle plans to enable users to add a search box to their Firefox browsers and incorporate a Topicle search box into any Website.

But, says Mueller, human-powered search will not be the force that slaughters Google.

Human-powered search engines "will never be able to search billions of URLs like algorithm-only-based search engines do, as the sheer number of URLs could not be managed by a community," says Mueller, adding that they might be "a nice alternative for frequently requested general search queries."

Sigh. Perhaps we'll have to leave the Goog slaughtering to the impending Semantic Yahoo...

— Nicole Ferraro, Site Editor, Internet Evolution

Channel: Web 2.0
Tags: Google, Search, Video, Wikis
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Paul Whyte
Researcher
Sunday May 3, 2009 8:09:21 PM
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Could this be the long anticipated Google Killer??

An invention that could change the internet for ever

Nicole Ferraro
IQ Crew
Sunday April 6, 2008 1:11:28 PM
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Hi there. I think a better or alternative way to label these search engines would be to call them "human-built." This search engine in particular combines a Google Custom Search Engine with a database of URLs physically submitted by the community of searchers. The "human" aspect of the search derives from actual involvement by the community: With Topicle, the broad search engine is broken down into mini-search engines suggested by the community (e.g., Digital cameras) and then those search engines are stocked with URLs submitted by the community. So, when performing a search within the digital camera search engine for a specific digital camera, for example, the results will reveal URLs supplied by Topicle users. In this sense, it's really up to the Web community to build and supply the fundamentals of a "killer" search engine.
cct299
Rank: Cave Painter
Sunday April 6, 2008 11:07:27 AM
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I'm a little confused by what "human-powered" search really means.  Are we talking about an engine that combines a google algorythm with human-inputed information from sites like delicious?  Or perhaps it is more along the lines of an engine that recognizes what sites other people have visited that are connected to the subject you are looking for similar to how Amazon suggests books to you based on people who bought the same book you are looking for.  Or is it something completely different?

Thank you,

- Carver 

burn0050
Rank: Scrivener
Wednesday March 26, 2008 4:01:10 PM
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I'm not sure how they measure search, but if it's total searches in the month, then this doesn't make sense to compare. The only way to compare it is to either look at the previous February, or take an average of searches per day.

If you do the average searches/day, February search rate actually went up:

Jan: 6.14 Billion/31 = .199 billion per day

Feb: 5.86 Billion/29 = .202 billion per day

So, as the first commentor points out - February is shorter!

Comscore either should be more clear/precise, or they should hire a new analyst. I'm just a geek with a calculator.

alvaro
Researcher
Tuesday March 25, 2008 5:19:38 PM
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Hello everybody, yesterday i ran into an article of the NY times that talked about Twine that accordinly to the article "may provide some robotic secretarial help in organizing and retrieving documents."

you can check the article here: http://www.nytimes.com/2008/02/03/business/03novel.html?ex=1359867600&en=80fc4fb4a0b9a6e5&ei=5124&partner=permalink&exprod=permalink

the website is http://www.twine.com/  but It is still on beta, so you need an invitation to try it, i am trying to get one (i even have created a group on facebook!) i hope to get one so i can comment further.

 Alvaro 

 

 

 

 

 

Murugan
IQ Crew
Monday March 24, 2008 10:00:44 AM
no ratings

 

I thought I’d share this image that shows why some people prefer Google for its simplicity.  Whether it is the best is still one’s opinion.

 

igorpecovnik
Rank: Cave Painter
Saturday March 22, 2008 2:41:06 PM
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Best way to start browsing from POV is still Google, than Del.Icio.US, best maybe with combination - online desktop. There are planty better options then Google.

Google become to spamy and comercialized, so it's less and less usable, people are switching to 2.0, where google doesn't play so important role anymore. Personaly I am switching to Del.ICIO.US. Service is human powered, there is less spam and you can find "proper" and quality match faster. I belive that human powered search is influenting to google.

Those two services, mentioned in the article are not developed for serious usage, yet.

Regards,
Igor Pecovnik
Paul Whyte
Researcher
Friday March 21, 2008 5:22:23 PM
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1 saves

Hi Nicole,

It's too premature to even put the so call "human search engines" on the ring with Google and to suggest that they can collectively deliver the killer punch is simply to blow up expectations. It's similar to my fiancee expecting me to win a fight against Mike Tyson during his prime!!!

The good thing though is that whilst i can't loosen any of Mike's tissue in the ring, these 'serach engines" will at least loosen Google's seemingly eternal grip on us and give us much needed worthwhile alternatives:

The Human Touch That May Loosen Google’s Grip

By the way how close are we to experience the semantic web threat?

 

 

Paul Whyte
Researcher
Friday March 21, 2008 4:40:32 PM
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1 saves

Hi Leo,

I do share your concerns about the long time viability of these so called human-powered search engines. Infact someone rightly calls them "Interractive Blogs"!!

Mahalo Is Not Human-Powered Search; It’s A

 

I think Google was running a similar one called Google Answers but has since being closed. I don't know the reasons why it was shot down but may be due to the financial lapses you mentioned.

I believe this huma search engines would be successful if they are restricted to a specific profession. Certainly they can't compete with Google on a large scale nor give it the killer punch but they can be pretty effective if they are design to provide search results for a specific field. Take for instance in the area of education which the following article refers to:

Human-Powered Search: Just What the Teacher Ordered?

viboons
Researcher
Friday March 21, 2008 3:20:07 PM
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1 saves

While reading all your interesting posts here, a question came up in my head... how exactly should or can we evaluate search engines?

Beside the statistical data like number of search queries, how do we actually tell which search engine is really better than the other? I have a feeling that most of the time when we say one engine is relatively good or bad, it's probably just a matter of opinion. But I wonder if there are any concrete measures or evaluation steps one can use to test and rate how good a search engine is. Is it just the search result performance that matters? Some search engines may be able to return certain results that the others do not, and vise versa. What about the look and feel, simplicity, functionality, speed and even creativity? These together may have to be looked at or benchmarked in order to evaluate how good a search engine really is. Perhaps, our experts can shed some light on this matter.

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