Exactly so. Follower counts are particularly misleading in B2B marketing. Someone who has only 100 followers might be the king pundit of escalators or ball bearings. Someone definitely worth cultivating if you're in the escalator or ball bearing business.
That makes sense, most definitely. I chose to maintain the belief that everyone will see everything I post. If my privacy rights are maintained, that's awesome; otherwise, oh well.
But this is more of a life-philisophy than anything else; I try to practice integrity at all times with myself and with others. One by-product of this is that I don't have to try to hide anythign from anyone. This is a bit naive though, I know.
It sounds like you are really tuned into to social marketing best practices and SEO. I am an organic girl, myself - likely because I have not developed my offerings enough to warrant paid marketing tactics. Anyway, do you have a blog?
Because as big as the internet is, it's really just comprised of lots of small networks/sites. So if you're a big member of a small pond, you'll view it as your content, not necessarily available to just anyone.
"But some people with 100 followers might be useful as well -- if they're the right followers."
especially if there when looking at high signal to ratio. the 100 followers may be movers and shakers in a specific industry or across industries or a subject matter.
I agree completely, I see people as people, regardless of their number of Twitter followers. In fact, most times it is harder to build genuine relationships with people who have a ton of followers, simply because they are less accessible.
@Lillian: Well true about features but that is not an excuse. If FB is allowing access to many functionalities then they should also know how to control the vulnerabilities.
Seems to me the research would be useful in identifying people with relatively small numbers of followes who would be nonetheless valuable to target.
Of course you want to get the attention of someone on Twitter with 10,000 or more followers. But some people with 100 followers might be useful as well -- if they're the right followers.
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A lot of organizations operate with very limited insights into their clients’ relationship with the business itself. Even in this data-driven era, they aren’t using analytical capabilities to develop products and channels for their clients. They want to build strong relationships with their clients, but their understanding of customer needs and preferences is underdeveloped or even non-existent.
In a blog on my personal website, I once mentioned losing 60 followers from a single post about yoga-wear. Today, I'm going to reveal the free tools that I used to tell me this information.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
Project management and marketing don't generally work well together, but now the cloud delivers PM software that is more compatible with marketing's creative and spontaneous nature.
A growing number of HR managers are suspicious of individuals who do not take part in social media and view them as anti-social in real life as well as online.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
