The FBI is reading David Petraeus's email. Apple wants to help you find your phone, and your browser knows what kind of underwear you prefer. Welcome to the new paradigm of privacy: There isn't any.
Remember back in the day when the phone just rang and rang if you weren't home? Maybe the answering machine eventually picked up, or maybe the caller just tried back later. Fast forward a few years. Big Brother knows which of the 31 Baskin-Robbins flavors you chose, because your iPhone has a secret app designed to detect the difference in the level of corn syrup between Mint Chocolate Chip and Baseball Nut and report it to the government to be used against you in a court of law.
Communication (especially Internet-based) is an amazing thing. It saves lives, makes money, and brings disparate forces together for the common good. But there's a dark side to everything. In this day and age, that dark side comes with a Lord of the Rings-style fiery eyeball watching everything we do, day in and day out.
For the business community, this is the ultimate double-edged sword. I think it's fair to say that we're better off today than we were when IBM (this site's sponsor) was making cash registers and adding machines. But, boy, could those guys keep a secret. There was no Internet on which to air one's dirty laundry, no prying eyes to intercept executive correspondence, and no microtrading to eviscerate one's stock price 12 milliseconds after the publication of an erroneous report detailing the cancellation of parts to build the world's most successful product. (I'm talking to you, Apple.)
One day, perhaps, we'll find a happy medium between always on and blissfully ignorant. But today's world of commerce is based on the kind of geolocated, instantly messaged, gotta-have-it-yesterday mentality that breeds more privacy-busting technology in one day than J. Edgar Hoover managed to cram into his entire career.
A few weeks ago, I attended the famous Consumer Electronics Show in Las Vegas to catch a glimpse of the future. I was dazzled by all those smart TVs that featured the most amazing cloud-based functionality. But I couldn't help thinking about the reams of data half a dozen different corporations were going to collect regarding my private TV-watching habits.
Mass Media, Mass Appeal
Apparently, Kevin Jacoby wasn't the only CES attendee interested in visiting LG's booth.
I also saw a tiny device that could be attached to anything or anyone and had only one purpose: to locate anything or anyone via GPS, wherever it happens to be. Helpful? Could be. A little weird? Yep.
Finally, I visited a booth displaying a wristband designed to measure your vital biorhythms, the number of steps you take in a day, your location, your temperature, your stress level, and more. Once it knows your favorite color and the name of your brother's goldfish, the wristband communicates all this information to a nearby cellphone, which then sends all your stats to a nameless, faceless cloud server for processing and data mining. Is George Orwell spinning in his grave right now or what?
As I was considering the implications of this potentially insidious device, I ran into an executive I never really liked from a company you've likely heard of (but which shall remain nameless). His take on this device: "Hey, that's great. I should put one of those on all my employees."
Privacy as of late has now exclusively meant consumer privacy; as if this is the only privacy out there or the only one that really mattered or the only one for many with a alarmingly shallow life style. My underwear brand, my fav ice cream flavor ? o really!
And one of the few productive things the fbi has ever done.
If you want to really get concerned read the Cisco Annual Security Report. I wrote an article about one part, yet the big news is how Gen Yers are willingly giving up privacy:
People are cognitively disfunctional about this topic--as they are about many others. They don't care at all about their privacy, until it's embarrassingly compromised. It's worth stopping and thinking about what you wouldn't want people to know. I'm sure we all have something.
I believe that's where Kevin was coming from: We begin by answering innocuous questions about our favorite ice cream, which then devolves into the elimination of any privacy. And, as the nameless exec told him, some companies may even consider - semi-seriously or not - attaching tracking devices to employees or, at least, their vehicles or other work-related assets used, carried or driven by employees and, therefore, amounting to the same thing.
Is this because they've grown up with social media, email, etc., and live in this always-connected world, Michael, or is it just the typical mentality of that age, that living closer to the edge perception, that's being personified in this manner because of the age we're in?
I have opinions as to why. But, I do not feel qualified to offer an explanation.
On a different note, my son is 26, but he has heard me harp about privacy and online security. And, he proofs my articles, so he is not a good indicator -- as he is extremely aware of his privacy, online security, and how to maintain both.
My daughter is 13 and we're trying to instill the same regard for privacy, etc., that you've done with your son. She wants to be a lawyer so we drum the fact that everything she posts online will be with her forever and could be used by her future clients' foes. She enjoys the TV show "Catfish," which we've actually used to underscore the fact that some folk lie online. And we regularly discuss some of the topics covered here on IE to some degree or another. It's a start!
Privacy rules have become a new type of power, or attempted power, anyway.
For example, my adult child's health issue will be private, but the hospital has no trouble finding me to pay the bill.
A lender somehow created a typo in the name of my account and I can't talk with them about the loan, even though a payment is automatically pulled from my checking account each month.
Voter data in our state (who voted, when, but not for whom) isn't public record for marketing companies, but it is for politicians, who, of course, market themselves.
New cars have data from a "black box," that can be retrived by law enforcement officials and insurance companies, but not the owner of the vehicle.
And these are top of mind examples. I think our society generally understands that things are more intrusive, but less agreeable when there are restrictions placed on the data obtained. Problem is, we become so used to the intrusion, we don't become aware of the restriction until the moment of truth occurs, and then we are ill-equipped to deal with it.
I agree with Kim in that privacy has long been a discussion item on these boards and very little in terms of protection has happened over the years. I'm not sure what can change that.
You're right, Brian, that whenever people talk about individual items -- like the black boxes in cars or tracking of voting information (blows my mind!) -- there's some outrage, at least among a portion of society. And I don't know what we can do, either, because you really cannot unring a bell or 'disappear' mountains of data.
It also appears to me (although this is totally unscientific) that this 'outrage' is decreasing as people get desensitized.
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People called it "crackberry" because RIM invented the smartphone addiction. Then they messed up and all was lost. And now here they are again with their noses pressed up against the glass. Should you let them back in?
The sun is shining on a whole new way to get ahead. And every big company is looking for the keys to the castle. Turns out, the key is personnel. Are you the answer to their question?
There is a service you can now retain to help you with your anonymous social network stalking. The company, once contracted, will assume a cover identity; friend, follow, or otherwise connect with your desired target; and then publish a daily report regarding your mark and his or her Internet-enabled comings and goings.
Facebook's Graph Search may face some profound challenges and risks, first, because Facebook users haven't been thinking of their posts as product reviews; and second, because Facebook will now have to contend with the social-network equivalent of SEO "gaming" of results.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Apple may want to do a TV offering, but to meet its goal it would have to address three specific issues that have been exposed by earlier attempts to make Internet TV work.
A survey by JD Powers found that customer interest in product features is lessening as phones evolve. Rather than features, price is driving purchases, and that change could have a dramatic impact on how IT departments secure these devices.
A growing number of HR managers are suspicious of individuals who do not take part in social media and view them as anti-social in real life as well as online.
Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
Twitter's changes are clearly aimed at being more Facebook-like, and this is because both companies are vying to serve the mobile social network market. But can that market work for anybody, given how difficult it is to push ads to social-update readers?
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
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