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Kevin Jacoby

The Year of Being Watched

Written by Kevin Jacoby
2/6/2013 38 comments
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The FBI is reading David Petraeus's email. Apple wants to help you find your phone, and your browser knows what kind of underwear you prefer. Welcome to the new paradigm of privacy: There isn't any.

Remember back in the day when the phone just rang and rang if you weren't home? Maybe the answering machine eventually picked up, or maybe the caller just tried back later. Fast forward a few years. Big Brother knows which of the 31 Baskin-Robbins flavors you chose, because your iPhone has a secret app designed to detect the difference in the level of corn syrup between Mint Chocolate Chip and Baseball Nut and report it to the government to be used against you in a court of law.

Communication (especially Internet-based) is an amazing thing. It saves lives, makes money, and brings disparate forces together for the common good. But there's a dark side to everything. In this day and age, that dark side comes with a Lord of the Rings-style fiery eyeball watching everything we do, day in and day out.

For the business community, this is the ultimate double-edged sword. I think it's fair to say that we're better off today than we were when IBM (this site's sponsor) was making cash registers and adding machines. But, boy, could those guys keep a secret. There was no Internet on which to air one's dirty laundry, no prying eyes to intercept executive correspondence, and no microtrading to eviscerate one's stock price 12 milliseconds after the publication of an erroneous report detailing the cancellation of parts to build the world's most successful product. (I'm talking to you, Apple.)

One day, perhaps, we'll find a happy medium between always on and blissfully ignorant. But today's world of commerce is based on the kind of geolocated, instantly messaged, gotta-have-it-yesterday mentality that breeds more privacy-busting technology in one day than J. Edgar Hoover managed to cram into his entire career.

A few weeks ago, I attended the famous Consumer Electronics Show in Las Vegas to catch a glimpse of the future. I was dazzled by all those smart TVs that featured the most amazing cloud-based functionality. But I couldn't help thinking about the reams of data half a dozen different corporations were going to collect regarding my private TV-watching habits.

Mass Media, Mass Appeal
Apparently, Kevin Jacoby wasn't the only CES attendee interested in visiting LG's booth.
Apparently, Kevin Jacoby wasn't the only CES attendee interested in visiting LG's booth.

I also saw a tiny device that could be attached to anything or anyone and had only one purpose: to locate anything or anyone via GPS, wherever it happens to be. Helpful? Could be. A little weird? Yep.

Finally, I visited a booth displaying a wristband designed to measure your vital biorhythms, the number of steps you take in a day, your location, your temperature, your stress level, and more. Once it knows your favorite color and the name of your brother's goldfish, the wristband communicates all this information to a nearby cellphone, which then sends all your stats to a nameless, faceless cloud server for processing and data mining. Is George Orwell spinning in his grave right now or what?

As I was considering the implications of this potentially insidious device, I ran into an executive I never really liked from a company you've likely heard of (but which shall remain nameless). His take on this device: "Hey, that's great. I should put one of those on all my employees."

Indeed.

Related posts:

— Kevin Jacoby is CEO of Rain Computers, which specializes in high-performance solutions for audio and visual production.

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Bolingbroke
IQ Crew
Wednesday February 6, 2013 11:15:50 AM
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Privacy as of late has now exclusively meant consumer privacy; as if this is the only privacy out there or the only one that really mattered or the only one for many with a alarmingly shallow life style. My underwear brand, my fav ice cream flavor ? o really!

And one of the few productive things the fbi has ever done.

Well I guess there is always the slippery slope.

Michael P. Kassner
Thinkernetter
Wednesday February 6, 2013 4:28:34 PM
no ratings

If you want to really get concerned read the Cisco Annual Security Report. I wrote an article about one part, yet the big news is how Gen Yers are willingly giving up privacy: 

 

http://www.cisco.com/en/US/prod/vpndevc/annual_security_report.html

Kim Davis
Thinkernetter
Wednesday February 6, 2013 8:16:41 PM
no ratings

People are cognitively disfunctional about this topic--as they are about many others.  They don't care at all about their privacy, until it's embarrassingly compromised.  It's worth stopping and thinking about what you wouldn't want people to know.  I'm sure we all have something.

Alison Diana
Thinkernetter
Wednesday February 6, 2013 8:27:24 PM
no ratings

I believe that's where Kevin was coming from: We begin by answering innocuous questions about our favorite ice cream, which then devolves into the elimination of any privacy. And, as the nameless exec told him, some companies may even consider - semi-seriously or not - attaching tracking devices to employees or, at least, their vehicles or other work-related assets used, carried or driven by employees and, therefore, amounting to the same thing.

Alison Diana
Thinkernetter
Wednesday February 6, 2013 8:28:52 PM
no ratings

Is this because they've grown up with social media, email, etc., and live in this always-connected world, Michael, or is it just the typical mentality of that age, that living closer to the edge perception, that's being personified in this manner because of the age we're in?

Michael P. Kassner
Thinkernetter
Wednesday February 6, 2013 8:40:37 PM
no ratings

I have opinions as to why. But, I do not feel qualified to offer an explanation. 

On a different note, my son is 26, but he has heard me harp about privacy and online security. And, he proofs my articles, so he is not a good indicator -- as he is extremely aware of his privacy, online security, and how to maintain both.

 

 

Alison Diana
Thinkernetter
Wednesday February 6, 2013 8:46:18 PM
no ratings

My daughter is 13 and we're trying to instill the same regard for privacy, etc., that you've done with your son. She wants to be a lawyer so we drum the fact that everything she posts online will be with her forever and could be used by her future clients' foes. She enjoys the TV show "Catfish," which we've actually used to underscore the fact that some folk lie online. And we regularly discuss some of the topics covered here on IE to some degree or another. It's a start!

Brian Newby
IQ Crew
Thursday February 7, 2013 12:11:25 PM
no ratings

Privacy rules have become a new type of power, or attempted power, anyway.

For example, my adult child's health issue will be private, but the hospital has no trouble finding me to pay the bill.

A lender somehow created a typo in the name of my account and I can't talk with them about the loan, even though a payment is automatically pulled from my checking account each month.

Voter data in our state (who voted, when, but not for whom) isn't public record for marketing companies, but it is for politicians, who, of course, market themselves.

New cars have data from a "black box," that can be retrived by law enforcement officials and insurance companies, but not the owner of the vehicle.

And these are top of mind examples.  I think our society generally understands that things are more intrusive, but less agreeable when there are restrictions placed on the data obtained.  Problem is, we become so used to the intrusion, we don't become aware of the restriction until the moment of truth occurs, and then we are ill-equipped to deal with it.

I agree with Kim in that privacy has long been a discussion item on these boards and very little in terms of protection has happened over the years.  I'm not sure what can change that.

 

Kim Davis
Thinkernetter
Thursday February 7, 2013 2:21:33 PM
no ratings

It's certainly getting much harder to make growin-up mistakes in private.

Alison Diana
Thinkernetter
Thursday February 7, 2013 3:47:04 PM
no ratings

You're right, Brian, that whenever people talk about individual items -- like the black boxes in cars or tracking of voting information (blows my mind!) -- there's some outrage, at least among a portion of society. And I don't know what we can do, either, because you really cannot unring a bell or 'disappear' mountains of data. 

It also appears to me (although this is totally unscientific) that this 'outrage' is decreasing as people get desensitized. 

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