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Kevin Jacoby

The Year of Being Watched

Written by Kevin Jacoby
2/6/2013 38 comments
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The FBI is reading David Petraeus's email. Apple wants to help you find your phone, and your browser knows what kind of underwear you prefer. Welcome to the new paradigm of privacy: There isn't any.

Remember back in the day when the phone just rang and rang if you weren't home? Maybe the answering machine eventually picked up, or maybe the caller just tried back later. Fast forward a few years. Big Brother knows which of the 31 Baskin-Robbins flavors you chose, because your iPhone has a secret app designed to detect the difference in the level of corn syrup between Mint Chocolate Chip and Baseball Nut and report it to the government to be used against you in a court of law.

Communication (especially Internet-based) is an amazing thing. It saves lives, makes money, and brings disparate forces together for the common good. But there's a dark side to everything. In this day and age, that dark side comes with a Lord of the Rings-style fiery eyeball watching everything we do, day in and day out.

For the business community, this is the ultimate double-edged sword. I think it's fair to say that we're better off today than we were when IBM (this site's sponsor) was making cash registers and adding machines. But, boy, could those guys keep a secret. There was no Internet on which to air one's dirty laundry, no prying eyes to intercept executive correspondence, and no microtrading to eviscerate one's stock price 12 milliseconds after the publication of an erroneous report detailing the cancellation of parts to build the world's most successful product. (I'm talking to you, Apple.)

One day, perhaps, we'll find a happy medium between always on and blissfully ignorant. But today's world of commerce is based on the kind of geolocated, instantly messaged, gotta-have-it-yesterday mentality that breeds more privacy-busting technology in one day than J. Edgar Hoover managed to cram into his entire career.

A few weeks ago, I attended the famous Consumer Electronics Show in Las Vegas to catch a glimpse of the future. I was dazzled by all those smart TVs that featured the most amazing cloud-based functionality. But I couldn't help thinking about the reams of data half a dozen different corporations were going to collect regarding my private TV-watching habits.

Mass Media, Mass Appeal
Apparently, Kevin Jacoby wasn't the only CES attendee interested in visiting LG's booth.
Apparently, Kevin Jacoby wasn't the only CES attendee interested in visiting LG's booth.

I also saw a tiny device that could be attached to anything or anyone and had only one purpose: to locate anything or anyone via GPS, wherever it happens to be. Helpful? Could be. A little weird? Yep.

Finally, I visited a booth displaying a wristband designed to measure your vital biorhythms, the number of steps you take in a day, your location, your temperature, your stress level, and more. Once it knows your favorite color and the name of your brother's goldfish, the wristband communicates all this information to a nearby cellphone, which then sends all your stats to a nameless, faceless cloud server for processing and data mining. Is George Orwell spinning in his grave right now or what?

As I was considering the implications of this potentially insidious device, I ran into an executive I never really liked from a company you've likely heard of (but which shall remain nameless). His take on this device: "Hey, that's great. I should put one of those on all my employees."

Indeed.

Related posts:

— Kevin Jacoby is CEO of Rain Computers, which specializes in high-performance solutions for audio and visual production.

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nasimson
Thinkernetter
Saturday March 30, 2013 12:11:11 AM
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Kevin, the future is scary. I dread to think the kind of privacy paradigm my children would be living in. Piracy rampant, privacy nowhere.
mpouraryan
IQ Crew
Friday February 15, 2013 1:53:44 PM
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It is a view held by Antonin Scalia as noted in this MSNBC Blog:

http://maddowblog.msnbc.com/_news/2012/07/30/13031536-scalia-rejects-privacy-rights

Kim Davis
Thinkernetter
Wednesday February 13, 2013 5:00:25 PM
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Isn't there an interminable debate about whether the Constitution grants a right to privacy?

lin crampton
IQ Crew
Wednesday February 13, 2013 10:38:46 AM
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Bollingbroke -- I never said you were wrong.  I'm not a legal scholar, but I believe the constitutional protections only apply to over-the-top government snooping.  

Your example on yogurt preference is spot-on. I don't believe that anything in the constitution that prevents grocery stores or credit card companies from compiling information about how we spend our money, or prevents a company from offering us free disk space and a free email service in exhange for allowing them to examine our information/data. 

Bolingbroke
IQ Crew
Wednesday February 13, 2013 9:34:19 AM
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I was reluctant to even write a post with the C word. Certainly not a topic I'm familiar with or even that interested in. And now my worst fears realized someone responds and challenges my statements. What to do? I could without causing a ripple just ignore it and move on. But no, I will give a half-hearted response but with the proviso and promise never to bring up the C word again on this forum and leave its use to those who are angry enough to employ it ( it does seem anytime you come across any discussion of the C word there are mostly very angry people involved ) .

Just saying that what you quoted could more easily be applied to the right of the individual to security as you mentioned rather than privacy which are not always the same thing. Let the world know my preference in Greek style yogurt rather than take residence on the shores of some dreary pond in eastern Mass. I think there are many out there protecting some very boring and unimportant  details about themselves.   

lin crampton
IQ Crew
Tuesday February 12, 2013 12:37:00 PM
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"For some the bottom line is always the Constitution, which contains no express right to privacy."  

Generally, I agree, but doesn't the Fourth Amendment guarantee some right of privacy, "The right of the people to be secure in their persons, houses, papers, and effects, against unreasonable searches and seizures, shall not be violated, and no warrants shall issue, but upon probable cause ..."

I make a conscious choice to trade privacy for conveniences.  I could go live in a Walden-Pond-like hut in the wilderness and enjoy privacy.  I choose to enjoy comfort-controlled spaces, street lights on paved roads, running water, electricity, electronic financial transactions and wireless communications.  Some loss of privacy is a consequence.  

lin crampton
no ratings

"Companies have had to create intellectual property protection departments to combat the trolls who spend their time looking for patent holes and litigating for damages."

Brian, intellectual property departments are nothing new.  And many of the companies that complain about trolls are actually the ones who engage in the most offensive, troll-like behavior.  

Large companies complain loudly about patent trolls, while they themselves engage in predatory patent behavior.  Shakespeare hit this issue on the nail when he said, "The lady doth protest too much."

 

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"One of the hidden technological impacts and laws, I believe, relates to patents.  Companies have had to create intellectual property protection departments to combat the trolls who spend their time looking for patent holes and litigating for damages."

Why do you refer to is as been 'hidden'? I thought patents are as pervasive and well known as anything in the tech world that you could possibby imagine. As you rightly noted, we know there are folks out there looking to exploit weaknesses in exisiting patents. But don't you think patents laws as they relate to technology have evolve enough to minimize the activities of these trolls?

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"That may not be a bad thing, in that I think we are over-lawed as a society, anyway".

It is true that we are over-lawed but what if a larger portion of theselawas no longer applicable considering the changing nature of how we consume information these days? We have had cases in the recent past in which there are no applicable laws to punish the culprits when the crime was committed online.

no ratings

New laws seem to go in the opposite direction -- infringing privacy rather than protecting it. 

Brian, do you see privacy and patent protection as being related?

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