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Kevin Jacoby

Everyone Sees You on Facebook: Act Accordingly

Written by Kevin Jacoby
1/22/2013 80 comments
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There is a service you can now retain to help you with your anonymous social network stalking. The company, once contracted, will assume a cover identity; friend, follow, or otherwise connect with your desired target; and then publish a daily report regarding your mark and his or her Internet-enabled comings and goings.

Now, obviously this concept was first conceived, and quickly used, by a jilted adolescent lothario stalking his ex-girlfriend.

Friday, 1pm: Subject tweeted regarding her alleged kanoodling in cafeteria with varsity quarterback.

But business is a dog-eat-dog affair, and I imagine it took mere seconds for this service to transcend the realm of high school romance and get its MBA from Wharton.

I am personally acquainted with at least one executive (now former-executive) who somehow missed the memo stating that the Internet: a) can be seen by everyone; and b) never ever forgets. And this gentleman -- we’ll call him Larry -- singlehandedly eviscerated his career at a certain telecom giant via a careless and ill-advised bout of Facebooking after cocktails one evening.

Larry forgot the cardinal rule of social media: Just because you’re wearing a t-shirt and jeans, are three sheets to the wind, and hidden in the back of some dive bar while on business in Chicago, does not mean you can throw off the yoke of your three-piece pinstripe and loafers to embark on a tell-all, pictorial, autobiographical extravaganza via Facebook and expect to have a career in the morning.

I’ll say it again: The Internet never forgets. And no matter how you configure those all-but-useless privacy controls, someone will see you. And someone will be angry. I consider social media to be a great and powerful tool. But as the face of Rain Computers, I understand all too well that a simple, innocent, alcohol-induced slip of the tongue could affect countless people in my organization, including staff, investors, partners, and even customers. Listen, I can party with the best of 'em. I just make sure that, if I'm going to lose a bit of self-control one evening, it’s lost in the presence of trusted friends -- friends who don’t let friends drink and tweet.

There is a price to pay for the ease with which we can, in this time of 24/7 publicity, become a household name overnight. And that price is one of ever-vigilant decorum.

So by all means, go out, have a few cocktails, sample the local culture. Just remember that posting pictures on Facebook of your debauchery might just have a deleterious effect on the meeting you have the next morning to discuss billions in distribution with Walmart. And act accordingly.

— Kevin Jacoby is CEO of Rain Computers, which specializes in high-performance solutions for audio and visual production.

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mtechie
IQ Crew
Thursday January 31, 2013 11:30:07 PM
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In that case, the uninteresting will win out I suppose. I'm kind of banking on that bit.
chuckgregory
IQ Crew
Thursday January 31, 2013 11:14:02 PM
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I think not. The assault on privacy will not stop or slow; however, it will become diluted by the incredible quantity of data. We will be protected not by the re-introduction of privacy but by the fact that our foibles are not interesting enough to attract attention.

B. Krafte
IQ Crew
Thursday January 31, 2013 11:08:16 PM
no ratings

I anticipate that at some point, there will be enough pushback that the assault on privacy will be slowed.

B. Krafte
IQ Crew
Thursday January 31, 2013 11:01:18 PM
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jwallace - your tweet pretty much sums up the point of the blog but from the individual vs. company perspective. I wonder why you'd regret not having a permalink. It might be better left unrepeated.

jwallace
IQ Crew
Thursday January 31, 2013 6:29:20 PM
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when I tweet drunk, the text is slurred. Iwas looking for a permalink so I didn't have to post my drunken tweet from September 2010 here but alas

 

PhillyD aka sxephil, you's a stoopid mofo. I said it and so are yhour followers. You and your strreamy nomination can kiss my"

the benefit in this lesson is it just dawned on me what a permalink could be used for.. seen it for years, had it in apps we developed but I truly did not understand its function/role. 

chuckgregory
IQ Crew
Thursday January 31, 2013 5:27:33 PM
no ratings

Oh, yeah, cameras are a definite problem.

chuckgregory
IQ Crew
Thursday January 31, 2013 5:26:29 PM
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Absolutely. In fact, I rarely even try to restrict social media content to a limited audience. I don't expect that to work effectively, and if it works now it will probably get broken in a future update.

And this is why I have a strong anti-app stance. I want to be the one determining what is posted on my behalf. I certainly don't want an app asking all my contacts to share their birthdays and pass the request on to all their contacts, as at least two different apps have tried recently. I almost always reject app requests, while allowing public access to my content.

B. Krafte
IQ Crew
Thursday January 31, 2013 4:56:30 PM
no ratings

"I just make sure that, if I'm going to lose a bit of self-control one evening, it's lost in the presence of trusted friends -- friends who don't let friends drink and tweet." 

 . . .  or friends who don't tweet about your losing it. We all need to remember we're on 24/7. Whether it's directly connected online or a few degrees of separation from being connected, always remind yourself you can be anyone's next tweet or text . . . ready, camera, action!

jwallace
IQ Crew
Tuesday January 29, 2013 1:21:10 PM
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"like Mitch, I basically assume everything I put on social media is public."

me too!!

even the postings in private fb groups (leaks..)

"In order to keep your right to be left alone, you have to give up your right to privacy, in order to keep your right for privacy, you have to give up your right to be left alone" - father of virtual reality (so I'm told)

StaceyE
IQ Crew
Tuesday January 29, 2013 1:11:13 PM
no ratings

@ Anand

Good to know! Thanks for the information.

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