Kim, that's what inspired me to do this cartoon. There are so many health and fitness apps available and many companies are encouraging their employees to utlitlze these apps in conjunction with fitness incentive programs.
It also ties in nicely with health insurance companies' increasing use of 24/7 phone networks staffed by nurses who are, of course, much less expensive than doctor visits.
Interestingly, health monitoring apps need to be careful not to make any substantial claims about health... or else they'll be regulated by the FTC as a medical device. So watch out, GPS app that cures depression!
I think these types of apps are for people addicted to there smart phones. After all, nobody in the world understands what makes you happy better than yourself.
We're seeing the same evolution with apps as we saw with websites: When the Internet first gained mass adoption, there were a gazillion (more or less!) health-related websites and people didn't know which were valid, which were crocks, and which fell somewhere in between. The same thing is happening with smartphone apps, too.
Apps have been around for just a few years and are reproducing like rabbits and insinuate themeselves into all aspects of our lives. Where are we headed with these little devils? Right now Apple and Android (?) have the last word as to what is available but surely this cannot last and there will or more likely is right now an app underground somewhere.
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Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
The proposal to make more IPv4 addresses available through a buy-and-sell exchange is dumb and won't work. We've fiddled on this issue long enough; it's time to just make the switch to IPv6 and be done with it!
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
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