Kim, that's what inspired me to do this cartoon. There are so many health and fitness apps available and many companies are encouraging their employees to utlitlze these apps in conjunction with fitness incentive programs.
Interestingly, health monitoring apps need to be careful not to make any substantial claims about health... or else they'll be regulated by the FTC as a medical device. So watch out, GPS app that cures depression!
We're seeing the same evolution with apps as we saw with websites: When the Internet first gained mass adoption, there were a gazillion (more or less!) health-related websites and people didn't know which were valid, which were crocks, and which fell somewhere in between. The same thing is happening with smartphone apps, too.
Apps have been around for just a few years and are reproducing like rabbits and insinuate themeselves into all aspects of our lives. Where are we headed with these little devils? Right now Apple and Android (?) have the last word as to what is available but surely this cannot last and there will or more likely is right now an app underground somewhere.
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Marissa Mayer at Yahoo has come out with her strategy on turning the company around: culture, company, calibration, and compensation. But Yahoo needs to have a technical approach to the mobile cloud opportunity, not a management theory lesson.
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