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The Ongoing Evolution of Customer Expectations
12/7/2012

Meeting Expectations
Suggested searches used to delight; now users simply expect results.
Suggested searches used to delight; now users simply expect results.

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Mr. Roques
Researcher
Tuesday January 15, 2013 5:28:23 PM
no ratings

Well, in games I've seen better and better animations, but at the end, gameplay is what sells. I would expect that at some point the use of normal keyboards and mouses will stop being normal in PC gaming. Games should come with their own I/O devices that adapt to them, offering the best possible experience.

Mashka
Researcher
Friday December 14, 2012 4:31:29 AM
no ratings

Matt, you have said very true- people expect more and more from everything- they expect a better service,a better performance,a wider variety- doesn't matter how good  is something they have, they expect a better one( look at this unlimited Iphone range:) and that what makes people unhappier.

According to the happiness studies, 2 major things influence human happiness- the level of expectations and  a comparison to  what another person has:). Of course, one can say, that's the way, civilization develops- but may be we also have to do something with our expectations, don't you think so?

 

Mitch Wagner
Thinkernetter
Thursday December 13, 2012 9:45:08 PM
no ratings

"A keyboard. How quaint."

slfisher
Thinkernetter
Thursday December 13, 2012 12:08:27 AM
no ratings

They expect it to work anyway, because they saw it on Star Trek.

Interestingly, our standards for listening to music have decreased, because we're willing to accept lower quality for higher convenience.

Mitch Wagner
Thinkernetter
Wednesday December 12, 2012 8:49:59 PM
no ratings

When customers complain, they're telling you what's wrong with your products and helping you make them more competitive. 

no ratings

Apple's innovation isn't in features and specs. It's in the overall experience, and the ecosystem. Everything works with everything else. 

Apple's market share isn't falling because it's getting worse. It's falling because the competition is getting better. For the first couple of years of the iPhone, it had no signifiicant competition. But Android just keeps getting better and better. 

DrT
IQ Crew
Wednesday December 12, 2012 11:00:08 AM
no ratings
I am in favor of "encouraging customer complaints" and I would not be surprised most feedback being negative. How I would use it is to do analytics and try to differentiate facts from non-facts and provide solutions. When consumers see some of their challenges are being addressed that will build trust between the product and consumers.
shehan
IQ Crew
Wednesday December 12, 2012 12:19:17 AM
no ratings

Customer Focus, meeting their expectations and loyalty are vital for an organization to be success. On this regard "encouraging customer complaints" is a new methodology used my several best-in-business firms. They post or publish their customer service standards in different Medias such as on all correspondence and bills. Further they tend to publish it in many languages for easy reference. They also market their complaint handling systems during conferences and meetings, in annual reports, newspapers, association circulars, videos, audio tapes, letters, press releases, speeches, and training sessions and via electronic mail. Having said some of the surveys are conducted to see how satisfied they were with how the complaint was handled. These surveys assess customer satisfaction with existing services, delivery of services, helpfulness of employees, and overall performance of the organization. Research shows that 40 percent of complaints come from customers having inadequate information about a product or a service. Using customer feedback to understand customer expectations and needs, organizations educate their customers and/or the public on what they can expect from their products and services and what obligations and responsibilities their customers have.

jabailo
IQ Crew
Tuesday December 11, 2012 4:26:54 PM
no ratings

Recently I started listening to my streaming music service on my smart phone.  It just seems like the perfect marriage...carrying around a user driven radio everywhere I go.  The problem is my phone, 2 years ago, is a little bit underpowered for cell phone streaming.  I really should get a 4G.   So what happens now is if I play an album, the first 30 seconds of the first song, it kind of...well, skips.  Just like when an old plastic album that got a scratch would jump the needle.  So my expectations went backward somewhat.   Pre-computer streaming, I would have expected more, and better and purer sound, going from records, to tapes to CDs to mp3s.   But with streaming, because there are so many advantages, I am willing to let them slide a bit...well, until I get a new phone.  But I think you are saying, the time is up for letting them slide.  Yes, no longer will we get up and take a coffee break as the equivalent of a Please Stand By image comes up and our wireless modem has to be power cycled.   We didn't do that with the POTS landline phones...right? 

 

no ratings
I agree, right marketing strategy is a big driver for products and helped Apple to create a new market. That is mainly only for the first sale though, the is a reason why we go and buy new versions of iPad or iPhone while the are other similar products. That is where Apple success comes into the game. We do not need to over thinking it, secret of Apple success is more simpler than what we would think. It is its simplicity.
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previous posts from Matt Heusser
Matt Heusser
Matt Heusser   5/23/2013   19 comments
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