Russell: Would you know any platforms that integrate social media and sales CRM very well? I scouted for options too early into the game and I've found none that I find satisfactory. I'm on the lookout for options that fit small- to medium-sized companies.
That has almost happened to me. The sophisticated exit popup of a competitor site geo-located my IP and tried to trace the approximate phone number. It asked if I was working for xyz company and could they call.
I agree. My partner is obsessed with Google Analytics and wants alerts on the spot. I ask him all the time if it really makes a difference? It's not like you get the visitors phone # to call them after they bounce off of the website. Right?
Well, this kind of seems like a situation where trial and error would be more relevant. Then again, how often do companies actually strike gold when innovating and trying something new? It happens, but it's also caused failures too. Look at digg.com for example. They tried to innovate and change their layout and everything and it immediately bombed. Then you look at companies like Facebook and how far they've come and clearly they are succesful.
Thanks for the link and the information. Surely these integrations are critical and these will help CMOs to better monitor their progress on social networks and better estimate the ROI of social media campaigns' investments.
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