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Tam Harbert

IT Pros Need Right-Brain Thinking for Big-Data Success

Written by Tam Harbert
11/20/2012 45 comments
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We're all familiar with the stereotype of the IT professional. He (and it is usually a he) prefers machines to people, and would rather write programs than prose. It's the classic left-brain skillset.

Like many stereotypes, there is some truth to the assumptions, even though they don't fit every individual. As IT becomes more integral to business, however, IT departments will need more people who buck the cliché. They'll need staff with strong right-brain skills: creativity, intuition, and empathy.

Nowhere is this need more pronounced than in big-data, a growing field that is already suffering from a lack of qualified workers. McKinsey & Co. predicts that by 2018, the United States could face a shortage of more than 1.5 million people who can work with, analyze, and interpret data in ways that enable business decisions.

Many IT departments are scrambling to find people with the right technical skills for big-data. They are looking for people with strong backgrounds in statistics, business analytics, search algorithms, natural language processing, or other specialized skills (on the software side), along with Hadoop and/or data storage skills (on the hardware/infrastructure side). Such specialists are being snapped up fast and paid exorbitant salaries, especially if they have worked for one of the search or social media companies that have pioneered data analysis. (One analyst told me that $300,000 to $500,000 wasn't out of line for a top data scientist.)

Rather than a crisis, this shortage could be an opportunity for CIOs to enrich and strengthen their department by identifying and encouraging IT staffers with right-brain skills. For IT professionals, it's an opportunity to increase their level of job satisfaction and potential for advancement. In recent interviews for a Computerworld story, several data scientists said the best candidates for big-data jobs are "Renaissance men" -- intensely curious and creative people who are interested in many different disciplines, including the arts and humanities. Again and again, my sources pointed to the following characteristics:

  • Intellectual curiosity
  • A comfort level with non-technical people and the ability to explain big-data concepts and analysis in terms that business people understand
  • An ability to understand how to analyze data in ways that support the business and further business goals
  • Dogged persistence despite repeated failure, because big-data is an area in which you have to try lots of things that don't work, in order to find those that do
  • An open, flexible mind that can switch perspectives and assumptions
  • A strong creative bent

"These are people who fit at the intersection of multiple domains," said D.J. Patil, data scientist in residence at Greylock Partners, a venture capital firm. "They have to take ideas from one field and apply them to another field, and they have to be comfortable with ambiguity."

Patil ought to know. He is among the first wave of data scientists, having worked on data analytics at LinkedIn, PayPal, and eBay. Last year, he placed second on Forbes magazine's ranking of data scientists, just behind Larry Page. With Jeff Hammerbacher (founder of Cloudera), Patil coined the term "data scientist" when they both worked at LinkedIn. It's the type of mind a person has that determines how well they can work with data. People can learn the technical skills along the way. At LinkedIn, for example, Patil hired a neurosurgeon for his data analytics team. "He hated surgery," he says.

Of course, there are different specializations within data science, each of which might be suited to different individuals. An IT person with an interest in art, for example, might be perfect at the job of visualizing complex data. Someone who writes well could thrive at explaining how data analysis can be turned into business advantage.

To take advantage of this opportunity, both CIOs and IT professionals need to broaden their thinking when it comes to IT hiring. CIOs shouldn't focus narrowly on searching only for technical qualifications. Instead, they should keep an ear to the ground -- perhaps through their professional networks -- for these Renaissance types. And they should review the staff they already have, looking for those closet right-brainers with an interest in and aptitude for big-data.

IT professionals need to demonstrate all their skills and interests. Especially for those who've felt confined by the nerd stereotype, now is the time to break out of the mold and talk about your community theater alter ego. Enlightened managers are starting to realize that your right brain may be just as valuable, perhaps even more valuable, than your left.

Tam Harbert is a freelance journalist based in Washington, D.C.

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kiranIE
IQ Crew
Sunday November 25, 2012 12:16:33 PM
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that can depend on person to person. a web developer and an app developer must have some Aesthetics sense to make the app a good one, or liked by people. The color combinations, the desgin, the layout matters alot and thats where the right side  of the brain comes in. If not himself, he may consult some other person for better layout of his app or website to provide a good output, and he may use his right-side more than his left side. 

Kicheko
IQ Crew
Sunday November 25, 2012 11:57:23 AM
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Nathan, - It does sound like a myth sometimes but i've listened to one TED talk (if i can locate it again i wiill post here) where a professor expalined the thory extensively. i wonder which is true in that case but i do hope it is a myth. That way it would mean there's a chance for eveyryone to be pragmatic and creative at the same time depending on what they decide to pursue careerwise.
syedzunair
IQ Crew
Sunday November 25, 2012 9:46:08 AM
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@kiranIE:

Yes, the payrate being offered these days does entice people to develop mobile apps. Creativity though comes from the inside. You may train yourself by doing some of the things you have mentioned but I have largely seen that creativity and technical expertise do not exactly go hand in hand. 

DukeW
IQ Crew
Saturday November 24, 2012 4:47:14 PM
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Hilarious, isn't it?  The very things that have been a thorn in the side of many of my managers all these years are suddenly in vogue and useful?  My creative and artistic talents are suddenly of use to notable organizations?  It really is a new millenium, isn't it?  I'd feel a lot better about it if the world weren't ending next month.  ; -)

nathanwosnack
IQ Crew
Saturday November 24, 2012 4:01:46 PM
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Some people (i.e. Christian Jarrett, Ph.D in Brain Myths) think the left brain, right-brain stereotype is actually a myth.

Usman Ejaz
IQ Crew
Saturday November 24, 2012 5:42:34 AM
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What I've discovered over the recent past is that managers don't really have the skill set to completely analyze huge amounts of data and come up with a solution by following a logical sequence of steps. most still go ahead with a gut feeling while perusing reports and charts, without really grapsing the meaning behind those charts and numbers. Intuition is necessary and all, but in my opinion, having the right mindset that let's you really drill the data down for incisive decision is the most important facet.

Kicheko
IQ Crew
Friday November 23, 2012 2:57:28 PM
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kq4ym, - There are people who are on the middlepoint and maybe you are one of them. Many can't do both though regardless of the incentive...they are either on the right or on the left with very little from the other side. But do need a lot people who can do both to bridge the socio-corporate gap between the two sides.
kiranIE
IQ Crew
Friday November 23, 2012 9:49:47 AM
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the pay the companies and organizations are willing to pay these days for a simple mobile application or a website or any IT positing post  can actually entice people to be more creative and use more of their creative skills as well as logic ones.  You can not switch your brain sides but you can exercise your mind to use both and be best at both.

Few examples for exercising and making your right-brain more active are: doing creative stuff like visiting art museum, reading a good fiction book and indulging in family activities  .It can not only stimulate the random thoughts but also get your right part of the brain active.

Howeverr , a computer scientist and a software developer hardly finds time for such activities because of the work load.

syedzunair
IQ Crew
Friday November 23, 2012 2:13:34 AM
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Isn't it part of your personality and built in by default? I mean is it possible to deliberately change yourself from a left brainer to a right brainer or vice versa? 

kq4ym
IQ Crew
Thursday November 22, 2012 8:41:33 AM
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This all sounds like a pretty rational argument to me. Of course, I'm a left brainer. But, the "$300,000 to $500,000" job is a really enticing reason for me to switch brain sides real quick. How can folks be trained to use all their brains and still keep proficiency in that left sided thinking?

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