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Nigel Fortlage

CIOs Must Ditch the Techno Babble

Written by Nigel Fortlage
6/21/2012 32 comments
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Technology is not a strategic asset to any organization. Find that hard to swallow? Let me explain. You can be in the same business as I am in. You can buy the same software from my partner and buy the same hardware, but it is the people and processes that make each organization unique.

I realized this early on, having decided while I was in an entry-level position that I didn't want to be a Techno Jock. I wanted to be a leader. That put me on a journey to improve my education through night school, attend events, and get involved with business organizations more than technology-specific organizations. I firmly believe this led me to the role I have today as CIO at GHY International.

While on this journey, I made a decision that has made a positive difference in my ability to be an effective CIO. That decision was to focus less on techno speak, or “techno babble,” as some call it, and start to learn the language of business. I had to rethink the way I communicate as an IT person in order to be able to discuss business challenges, investment needs, and business gains in a way that helped remove frustration between my fellow executives and myself.

I can hear many of you thinking, “Why do I need to speak business? Why don't they learn to speak some tech?” Some of you may even deal with self-evangelized technology power users who think they can do your job better than you can. Of course, we understand that enterprise technology is harder than getting your home network to integrate (especially since all components won't have that empowering fruit logo shining back at you). Understandably, that's frustrating. But hasn't it been and isn't it the role of the IT leader to be a translator -- from business need to business solution, from analysis to development, from concept to reality, from a wish to a defined solution, from a cost to an investment?

My journey started becoming much clearer as I developed an IT vision, a way of thinking about how we communicate our need to be aligned with the business. This vision made it clear that I had to stop thinking about "speeds and feeds" and start thinking about solutions and their impacts on the business. I started thinking in terms of how things connect and solve problems to avoid costs, add value, improve process, and/or increase revenue.

We have all read about speaking in terms of ROI. While this has a place and is business speak about business value, so is talking in terms of process changes and impacts on FTEs (full-time equivalents). This helps to demonstrate the impact of technology on process, or business process reengineering projects (the old term has become hot once again). You also need to talk about risk/reward and tradeoffs through investment. Those holding the dollars then have to buy into the change as a strategic investment, and they're more likely to do so if you can speak their language.

This gives you some insight into why I don't see technology as strategic. Rather, it's the CIO's ability to talk business and translate effectively that can make a strategic difference.

Related posts:

— Nigel Fortlage is the CIO and Social Business Leader at GHY International.

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Mary Jander
Thinkernetter
Wednesday June 27, 2012 7:05:07 PM
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All good points. We can all improve our communication skills and many of us need training. But the challenge increases when we have to communicate across boundaries of different kinds.

Joanne Goldman
Thinkernetter
Wednesday June 27, 2012 6:31:34 PM
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Nigel,

Thanks for stating what I think is obvious.  It's about the business first, and technology second.  Technology is absolutely critical today, however, it still runs second to business.  I worked in technology for many years, but started my career as a buyer for Bloomingdales.  I can't help but think in business terms, and it was actually detrimental at times for not towing the line of techno babble. 

The best CIOs and technology teams I worked with were always respectful of the business customers they served (internal or external) and never got "business first, technology second" out of order!

syedzunair
IQ Crew
Wednesday June 27, 2012 3:20:07 AM
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Kim, you have shed light on a very important point in communications. Usually, people need to polish their communication skills and they require trainings for it. Sometimes it is done at the varsity level where students are required to go through business communication courses. While sometimes people learn these skills at work through inhouse or exhouse trainings. 

Kim Davis
Thinkernetter
Monday June 25, 2012 3:33:06 PM
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I agree, of course, that most people need to learn communications skills -- and those who have the knack can always improve -- but I think in many cases it will need training.  The examples I have in mind, of smart IT guys who couldn't clarify what they were doing, were not examples of people who were going to change spontaneously.

Just my thought, anyway.  Are there vendors offering training in this specific area?  I guess so; it should certainly be a fertile field.

abdlah
IQ Crew
Monday June 25, 2012 3:30:26 PM
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@syedsunair: I believe you and I agree that the audience must dictate the method of communication. And that is the case!

syedzunair
IQ Crew
Monday June 25, 2012 3:07:26 PM
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@Abdlah: Knowing the language of the trade is definetely an important aspect. But I think one should be careful with using the language. If I talk about technical terms with someone who has not exposure to CS he might not get me at all. 

OTOH, if I am in a presentation at a client or at my office I expect others to know the jargon and would communicate in a similar manner. Therefore, I believe we need to analyze our audience before we decide to use technical terms. 

abdlah
IQ Crew
Monday June 25, 2012 2:40:40 PM
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@syedzunair: I do understand that the techno speak "babble is learnt over time whiles "in-speaking" or learning within the practicing environment. But it is also an aspect of professionalism that one needs to know how to communicate what one knows to an intended audience.

Fail to communicate efficiently to an audience and you create a recipe for disaster.

abdlah
IQ Crew
Monday June 25, 2012 2:29:55 PM
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I am always ts amazed when discussions along this line come up. As a young student at Iowa State University who had just arrived from Africa with the intention of of studying Finance. I quickly caught onto a area of study known as Management Information Systems (MIS) and from the way most lecturers and university officials motivated students who opted for that course - looked into it and sooner that later changed my intended major.

In asking why MIS special, I learnt  that is was so because increasingly the computer savvy people working for businesses had a problem communicating with the business savvy ones and vice versa. And due to the need to bridge the existing divide, it was thought necessary to train people who understood a good amount of both in order that the apparent gap would be closed.

So many years after identifying the communication gap, I find it astonishing that the industry (ies) are failing to solve the problem of "jargon speak".

It is definitely critical that those who depend on IT can be made to understand how to translate the technology capabilities into business solutions to encourage efficient adoption.

syedzunair
IQ Crew
Monday June 25, 2012 1:02:40 PM
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Brian, I think technical jargon in whatever industry you are related to comes with the years to experience. After a while, one tends to take things for granted and use these words in normal day conversations. Some do it unintentionally while the others like you said do it to impress others. 

No doubt communication is a two way street. You need to understand the people to whom you are conversing and make sure you communicate to them in a manner that they are able to interpret you.

Nigel Fortlage
Thinkernetter
Monday June 25, 2012 10:02:00 AM
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DukeW You mention that these other folks need to stop talking their ROI and FTE's, yet that is the language of business. That is how the people who hold the power and $$$ speak (in my case the private owners), therefore I need to get on their page not the other way around.

If you report to the COO, CFO or anyone else you need to get your message through to them using a language that they understand in order to get the right focus. In my case I report the CEO/Owner and he speaks the language of business. The more competent I speak his language and demonstrate I am not just a techno jock; the more trust I build through a common language and demonstrated use of that language. At least that is how it has worked for me.

On the other point you raise. Yes like you I have deployed many systems across the organization and in many cases I knew more than they did about their systems and operations, so we have travelled the same road. The difference is when I decided to make IT strategic, I stopped doing their job and for me I was lucky that we replaced critical business systems with in a few years of each other. Rather than IT take the lead in the train the trainer sessions on these new systems, I asked Finance and Operations to step up and own their systems.

In our firm we do business on both sides of the Canada/US border and I have different business systems for each side, plus finance, network, security, etc. In asking them to step up differently than before I used 2 points; the first was that IT was like languages. A different language for each operating system (We use 4 different OS) we have to know, each business system and operational regulations we have to meet, network and security, social media, and so on. They on the other hand had teams of specialists for US operations, Canadian Operations, and Finance operations. The second point was that they would have greater ownership on how they wanted to work.

The end result after some rocky starts is a better run operation with each area owning their respective business systems, IT being consulted on areas they don't know and we own the liaison with the vendors so we still maintain leadership as we had before. Rather than IT being the know it all group because we had to in how we used to work, we now work collaboratively, it results in better leverage of everyone's knowledge and skills and we work better as a team because of that.

So yes I changed how I speak from telling them to collaborating with them in a language they understand and we are better for it as an organization.

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