This week, IBM introduced cloud analytics tools designed to help HR connect better with employees and marketers with customers.
The IBM Mobile Feedback App allows companies to get better feedback from employees. It's designed to be used by HR pros, as well as line-of-business executives in areas such as sales, marketing, or research. Business managers can use this feedback to make informed decisions on productivity, retention rates, and employee engagement, IBM said in a press release.
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Another application, IBM Survey Analytics, focuses in particular on employee surveys and figuring out the meaning of unstructured data. The Survey Analytics app displays findings with a sentiment heat map of trends broken down by employee segments.
For retail merchandisers, IBM introduced DemandTech solutions to update online or in-store pricing automatically. "This new flexibility enables merchandisers to easily and rapidly respond to competitive price changes, providing both a better customer experience and improved control over pricing strategies," the company said.
It also delivered real-time personalization tools to help organizations "improve customer engagement and drive revenue." The software analyzes multiple factors, including the products that digital consumers are browsing and adding to carts. It provides insights to marketers and real-time, personalized cross-selling recommendations to consumers. The cloud marketing suite enables businesses to deliver promotions where they are most effective, such as live on the site or via email after customers have left.
IBM unveiled the services as part of a 90-day milestone announcement following its $2 billion acquisition of SoftLayer Technologies, a cloud infrastructure provider. IBM said it is using SoftLayer's infrastructure as the foundation of its cloud services.
"Because of the incorporation of SoftLayer into the portfolio and becoming a foundational component for our cloud strategy, we are able to create and scale a wide variety of services for customers," Dennis Quan, vice president of SmartCloud Enterprise told Internet Evolution.
Since the acquisition, SoftLayer has added 1,600 clients to its previous total of 21,000 customers in 140 countries.
IBM also introduced servers to help enterprises use hybrid clouds. And it announced new global customers, including Surfline Communications, a telecommunications provider in Ghana. Surfline is using IBM cloud solutions to help expand mobile data services. Surfline deployed the first commercial 4G LTE network in parts of Western and Central Africa this year.
Another new IBM customer, TienPhong Commercial Joint Stock Bank in Vietnam, is using IBM cloud technology to expand business operations, drive growth, and deliver new customer services, including core banking, mobile apps, and e-banking. The bank has seen a 50 percent increase in the number of customers in less than a year, IBM said.
— Mitch Wagner , Editor in Chief, Internet Evolution