The obvious is sometimes the most surprising, Kim. When you look back at how we transitioned from predominant mainframes to PC's, it looks obvious, but it was a "big deal" at the time.
I think your points that the widespread availability of data through so many technologies, and the advancement to making it more intuitive, make the use of real facts a defacto standard in decision making. As you also point out, the innovations will continue to come through the wider use.
Big-data analytics seems not to date back beyond 2-3 years ago...at least not in the mainstream hyped up sense that it exists currently. At the least then its safe to bet that its only going to get more basic for the existence of companies in 2013. It would help that its going to be cheaper to carry out analytics especially with the cloud analytics providers coming in. We might also see some convergence towards shared resources in terms of companies pooling data together to benefit from analytics done by other companies(or maybe not because of competition...).
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