The obvious is sometimes the most surprising, Kim. When you look back at how we transitioned from predominant mainframes to PC's, it looks obvious, but it was a "big deal" at the time.
I think your points that the widespread availability of data through so many technologies, and the advancement to making it more intuitive, make the use of real facts a defacto standard in decision making. As you also point out, the innovations will continue to come through the wider use.
Companies are going to replace gut feelings for analytics in decision-making. That's about as risky a prediction as predicting the sun will rise tomorrow.
Big-data analytics seems not to date back beyond 2-3 years ago...at least not in the mainstream hyped up sense that it exists currently. At the least then its safe to bet that its only going to get more basic for the existence of companies in 2013. It would help that its going to be cheaper to carry out analytics especially with the cloud analytics providers coming in. We might also see some convergence towards shared resources in terms of companies pooling data together to benefit from analytics done by other companies(or maybe not because of competition...).
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Hospitality is one industrial sector making big strides in deploying analytics to enhance customer experience. We heard about it last week on IE Radio, in discussion with Todd Davis of Choice Hotels. I recently learned from IHG's Director of Revenue Optimization, Dev Koushik, about how analytics can be used to set optimal room prices across 700,000 rooms in nearly 5,000 properties.
The big announcement at the opening keynotes of IBM's 2013 Smarter Commerce Global Summit is that IBM is putting Watson into companies, and companies are putting Watson to work.
A study of US ecommerce trends in the run up to Mother's Day points to what Jay Henderson, Global Strategy Director for IBM Smarter Commerce, called "a pretty seismic shift" in online shopping habits.
The New York Times made a fuss about the obvious this week, as it so often does, pointing out that Hollywood increasingly leverages big-data to select and hone movie scripts.
State and local government agencies would love to get their hands around big-data. All they lack is adequate data storage and computer power, and enough staff.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Big-data has become a big point of emphasis for many businesses. While the technology is available to deploy these applications, the needed personnel often is not. As a result, analytic engineers' salaries have blown past the six-figure mark, and hiring these experts has become a challenge for IT managers.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
A survey by JD Powers found that customer interest in product features is lessening as phones evolve. Rather than features, price is driving purchases, and that change could have a dramatic impact on how IT departments secure these devices.
Network complexity, cloud-based architectures, the explosion of apps, and the growth of bandwidth needs are among the reasons enterprises need to improve insight into traffic and data.
Linda Descano, President and CEO of Women & Co., and managing director of partnerships and branded content of North America marketing at Citi, explains her firm's marketing opportunities and challenges.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
So here we are, the last day of the 2013 US Open Golf Championship at Merion, and Phil Mickelson -- who has been a US Open runner-up five times now but never taken the trophy -- is right up there at the top of the leaderboard.
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