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Ariella Brown

Site Features Memory Tools for Quick Learning

Written by Ariella Brown
2/24/2012 43 comments
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The day before Valentine’s Day, hundreds of thousands of people watched a video that featured the sentence “I love you” in 100 different languages. That video, widely shared on social networking sites, was made by Memrise, a learning site based in London. Languages are among the things you can learn through its memory techniques. And, unlike Rosetta Stone, the site is free.

Memrise is not unique in using the Internet to advance education. Universities offer quite a number of classes online, many of them free. More than 13,000 courses from 250 institutions around the world are gathered under the umbrella of the OpenCourseWare Consortium, for instance. A smaller number of universities are represented by Academic Earth, though that site includes some of the YouTube video courses offered by the Khan Academy, which we've discussed before.

Free online education is also available at the UK Open University LearningSpace. It offers more than 600 free courses, ranging from mere minutes to 50 hours in length. Each course identifies a goal -- what you should be able to do once you complete the course -- and each course is ranked by users.

Most of the online courses are aimed at college or high school students, but another site, WatchKnowLearn, offers video lessons for school and life issues confronting kids ages 3-18. The site even includes instructions on topics like Internet safety and manners.

What distinguishes Memrise from other online learning platforms like the ones mentioned above is its commitment to memory. Its two founders specialize in memory. Ed Cooke, the CEO, is a “Grandmaster of Memory” whose feats include memorizing a randomized pack of cards in less than a minute. Greg Detre, the CTO, studied the computational neuroscience of human memory and forgetting for his PhD from Princeton.

Memrise claims its technique is based on three core ingredients: science, fun, and community. The combination is the setting for developing “a Garden of Memory.” The idea is that learning a new word is tantamount to planting a seed. Fixing it in your short-term memory is the equivalent of it sprouting. And getting it into long-term memory is the transfer into your garden, where “you have to water it (review it) to keep it from wilting (fading).” Review exercises are designed to make the watering feel less like a chore than a game.

The fun aspect is central to keeping kids tuned to the site -- learning Spanish for hours instead of just idling on the computer, for instance. If you have two people working on the same skill, as I have in my own unscientific sample, they compare their progress, which is an even stronger motive to do better than the rankings that are built into the community system. The community idea is also supposed to be reinforced by giving people “high fives,” a sign of congratulations that appears on their profile, and by helping one another out by inserting memory hints and tips on posted courses or even creating new categories for learning.

Memrise’s stance values human memory over the ability to look anything up online. The site clearly states:

We're deeply committed to harnessing technology to make people smarter, more curious and more individual. And we're deeply opposed to any technology that makes people dependent, ignorant or addicted to something meaningless. That's a big part of the reason we’re so obsessed with combining every last nugget of wisdom from cognitive science with the best web technology to help you grow your mind.

Though Memrise is still in beta, and its managers have not yet indicated how they intend to draw a profit from the free services (advertising targeted to registered users is my guess), Memrise has won the confidence of investors. On Feb. 16, it received $1.05 million in funding from a number of backers. The plan is to use the money to further develop the content and tools on the site and to add mobile apps.

Related posts:

— Ariella Brown is a freelance writer, editor, and social media consultant.

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Susan Fourtané
Thinkernetter
Wednesday February 29, 2012 3:17:14 PM
no ratings

Ariella, 

A reminder to watering the plants sounds nice. I always try to not sign-up with FB. I don't have any intention of giving sites access to my profile, info, etc. 

-Susan 

Ariella
Thinkernetter
Wednesday February 29, 2012 2:00:44 PM
no ratings

@Susan They had no problems signing up. You can do so with your FB profile, but my preference is to register an email address. Memrise sends regular emails to remind participants to water the plants in their garden -- that is to review in order to reinforce what one learned, rather than allowing it to fade away. 

Susan Fourtané
Thinkernetter
Wednesday February 29, 2012 5:02:28 AM
no ratings

"Now, I only wish I had more time to take advantage of all the free learning sites out there."

kq4ym, 

You can find the way even having a tight schedule; spending some minutes a day learning something interesting and new might be even refreshing to your mind. This is what I wrote to Ariella in a comment below:

Well, I have decided that despite the busy schedule 15 minutes a day for a tea-learning break has to be good. :D 

-Susan 

Susan Fourtané
Thinkernetter
Wednesday February 29, 2012 4:52:08 AM
no ratings

Yes, Ariella, I liked the blog a lot. Thanks for all the links, too. Learning new things keeps you alive, updated, and most importantly it keeps your brain awake, active and young. Well, I have decided that despite the busy schedule 15 minutes a day for a tea-learning break has to be good. :D 

Art History and Northern Constellations are two of my choices, too. I just had an issue with signing up yesterday so I will try again today. Did the participants of your sample had issues when signing up? 

-Susan 

abdlah
IQ Crew
Wednesday February 29, 2012 3:15:33 AM
no ratings

Yes learning sites would be great and the variety would increase the value offering.

So, I look forward to seeing more learning sites that would give various options to the Internet public.

Ariella
Thinkernetter
Tuesday February 28, 2012 7:28:30 PM
no ratings

@abdlah, well, why not? We have a proliferation of options to play mindless games online, exploring more way in which to engage the mind online would be a positive way to go.

abdlah
IQ Crew
Tuesday February 28, 2012 11:53:40 AM
no ratings

The competition though may spurn lead to the creation of some very useful sites that would lead the pack.

nimantha.de
IQ Crew
Tuesday February 28, 2012 11:26:27 AM
no ratings

Yes and its a good ploy. In the end it will be useful for everyone.

nimantha.de
IQ Crew
Tuesday February 28, 2012 11:24:58 AM
no ratings

Exactly so you can target a large audience from it.

Ariella
Thinkernetter
Tuesday February 28, 2012 8:35:58 AM
no ratings

Hi, Susan, I'm glad you like it. Both participants in my nonscientific sample went for Spanish, but they deviated in second choices. One went for the art history and SAT vocabulary, and the other for one of the animal categories with a brief look into the constellations, though I'm not sure she followed up on that.

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