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Maria Korolov

Translation Tools for the Modern Road Warrior

Written by Maria Korolov
11/28/2012 34 comments
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Twenty years ago, when traveling, I carried little conversation books with me, so I could find out how much something cost or order coffee in a restaurant. Hand gestures were also very important.

Five years ago, I used Google Translate to print out sentences I would need and pointed to them -- directions to my apartment, say, or a list of my favorite dishes to show waiters.

Today, I have an app on my smartphone that listens to me say a sentence, translates that sentence into more than 65 languages, and then reads the translation out loud.

I’ve tried it out in languages in which I’m fluent, and while it’s not a perfect translation, it's pretty darn good. You might have to rephrase your question a couple of times before the result makes sense. And to get an answer back, the people you're talking to will have to manually type their answer into your phone, since it’s only trained to recognize your voice. Today, at least. Tomorrow -- who knows?

All this requires a combination of three different technologies -- speech recognition, translation, and the reading of text out loud. Each of these is improving at a rapid rate.

In fact, a Microsoft executive recently demonstrated one application during a speech he gave in China where his words were not only automatically translated -- but read aloud in his own voice.

I expect to see that coming to my phone as well. After all, my smartphone already knows what my voice sounds like, given all the text messages I dictate while driving.

Of course, it’s still not as good as a top-notch human translator. But there aren’t that many good translators to go around -- and most of us couldn’t afford them, anyway. Or if we could, it would only be for major events; surely only the richest among us would hire a translator just to talk to taxi drivers or street vendors.

But why should I be the only one to enjoy pretty good instant translation? Why shouldn’t the taxi drivers and street vendors also use their smartphones to communicate with foreign visitors?

The obvious beneficiaries of this technology, to start with at least, are all the travel and tourism-related industries -- restaurants, hotels, taxis, and gift shops. Corporate executives would also have an easier time working in foreign office locations where not all staff speaks their language.

But that’s just the beginning. A bigger and more transformative change will come when US-based employees are able to work more easily with people in other countries.

Today, many sectors are closed to outsourcing because they require a lot of communication between clients and service providers. Some outsourcing companies bridge this gap by having on-shore service and support centers that act as intermediaries. But this slows things down, adds to the expense, and is not a feasible option for the smallest outsourcing firms.

Say, for example, I want to hire a Russian living in Siberia to design my Website. His living expenses are low, and his English language skills are minimal, so he’s willing to work dirt-cheap. But I soon discover that designing a Website requires a great deal of back-and-forth discussion.

We could send emails to and fro, and use Google Translate to read them. But given the time zone differences, each minor question would add a day -- or more -- of delay.

I speak from experience here: In an ironic bit of reverse outsourcing, an editor of a Russian online newspaper hired my teenage daughter to design and manage its Website. The editor has minimal English, and my daughter doesn’t know any Russian, and they do, in fact, communicate via email.

With simultaneous voice translation, they could set up a Skype call and hash everything out at some mutually convenient time late at night or early in the morning.

In a couple of years, I expect a lot more of us to put in a couple of extra hours of work after the kids have gone to bed so we can deal with colleagues, partners, and vendors overseas.

Companies should start preparing themselves now for a world that has dramatically lower barriers to communication.

— Maria Korolov is president of Trombly International, an editorial services company that provides coverage of emerging technologies and markets. She has been a journalist for more than 20 years.

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mhhfive
IQ Crew
Wednesday December 5, 2012 6:56:16 PM
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Automated language translation is a difficult problem that will probably never be solved completely... because at some point, it requires the software to actually comprehend the meaning of words and sentences. 

Google translate relies a little bit on humans providing better translations, and I think there will likely be more and more apps/services that try to crowdsource translations. The problem is that humans are relatively expensive compared to processors... 

The thing is, tho, most tourists probably have the same top100 most commonly asked questions. eg. where is this hotel? how much does this cost? etc, etc.. and those translations should be easily automated... it's the answers that might be difficult to translate.

Kim Davis
Thinkernetter
Monday December 3, 2012 1:18:18 PM
no ratings

I use Babelfish almost on a daily basis.  I need to communicate in written Spanish some of the time, and rather than look up words I just use Babelfish to get it roughly right, then tidy it up.  I guess it makes me lazy, but it's certainly useful.

sarahp
IQ Crew
Friday November 30, 2012 11:45:48 PM
no ratings

Isn't it amazing on how far the world of technology has come? Who would have thought 20 years ago we would have an app that would make translation as easy as talking? I cannot believe that, but I suppose that is where the beauty is in technology. You never know what tomorrow will bring you and it keeps us all guessing.

KMT568
IQ Crew
Friday November 30, 2012 10:44:17 PM
no ratings
I used Babelfish in high school and even then the translation was spotty then. But it did get things on the ballpark
jwallace
IQ Crew
Friday November 30, 2012 6:35:05 PM
no ratings

was on g+ hangout last night and one of my friends was chatting while working. Transcribing brail she was. I asked why isn't there software that handles that and she mentioned the cost factor. I suppose that niche market has room to mature. Mature as in lowering cost of ownership to provide a better ROI for the company.

chuckgregory
IQ Crew
Friday November 30, 2012 3:05:15 PM
no ratings

Another Star Trek concept is getting closer to reality. The line between science fiction and science fact continues to blur; thankfully, the Star Trek universe would be a pretty good place to live. Contrast it with 1984, or perhaps Leigh M Lane's World Mart. The possibilities are frightening.

chuckgregory
IQ Crew
Friday November 30, 2012 3:00:15 PM
no ratings

Funny things in translation don't actually require that there be any foreign languages involved. Just toss in a touch of hearing loss and some creative imaginations...you get surprising results!

Kicheko
IQ Crew
Friday November 30, 2012 2:51:52 PM
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"Google Translate should have a way of letting us know when its throwing a wild guess."

I agree with that bit...or atleast to tell you that this translation could be grammatically incorrect to x degree.

What i'm doubtful of is the effectiveness of the asking people method for some situations. In some cities i've visited, trying to ask general questions like directions to traders on the road just earned us blank stares. We were ignored and soon we realized we had to learn how to use our own tools and maps or suffer.

Kim Davis
Thinkernetter
Friday November 30, 2012 12:51:29 PM
no ratings

You can even play a game, putting a text in Babelfish, and translating through several languages before putting it back in the original.  It arrives unrecognizable.

Maria Korolov
Thinkernetter
Friday November 30, 2012 8:08:01 AM
no ratings

I occasionally have to do email interviews with folks in other countries, and sometimes they use Google Translate. You can tell because some things seem weird -- not in a non-native-speaker weird, but computer gibberish weird.

I make sure to double-check everything with them a couple of times, with different wording, just to be sure of what they mean.

But as long as both people know that computer translation is being used, everyone sets their expectations accordingly. You expect to see a few funny things.

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