Enterprises are rapidly heading for a two-platform smartphone world, similar to the two-platform PC world they currently occupy.
Some indicators: Record-breaking iPhone 5 preorders. IDC numbers showing that Apple and Android together control 85 percent of the smartphone market. Continued erosion of market share of the other competitors. Forget Microsoft; the big question now is whether Android or iOS will be preferred by business users.
Need more?
Earlier this week, comScore Inc. released August market share numbers showing that 52.6 percent of US smartphones were Androids; 34.6 ran Apple's iOS; and Microsoft fell from a 4.0 percent share in May to 3.6 percent in August.
What’s behind these figures? The more users a platform has, the more apps and accessories will become available for that device, and the more useful it will be for businesses as well.
Last month, analyst Trip Chowdhry of Global Equities Research predicted
that Apple and Android will have 98 percent of the market by the end of this year. The reason? None of the other smartphone contenders can boast the same level of adoption and the same volume of apps.
On September 13, antivirus vendor Trend Micro and Osterman Research announced a report
showing that enterprises are getting on the iPhone and Android bandwagons, too. Business users were the one remaining hope for Windows and BlackBerry -- and it's clear that businesses, too, are losing faith: BlackBerry's market share among small and midsized businesses fell from 26.9 percent in 2011 to 19.8 percent this year. Windows dropped from 8.6 percent to 4.6 percent. In contrast, the iPhone rose from 9.9 percent to 13 percent. Android’s share rose from 13.1 percent to 20.2 percent.
Trend Micro also recently ranked the iPhone as having almost caught up to BlackBerry in terms of security, providing even more motivation for enterprises and government agencies to make the switch.
And a quick recap of the global August market share numbers from IDC, if you missed them:
Android and Apple iOS market share went up from 65.7 percent in the second quarter of 2011 to 85 percent in the second quarter of 2012.
BlackBerry’s market share dropped from 11.5 percent to 4.8 percent.
Nokia's Symbian dropped from 16.9 percent to 4.4 percent market share.
Windows gained only about 1 percent -- from 2.3 percent to 3 percent, despite a heavy marketing push and a deal with Nokia.
Vendors competing against Apple and Android are trying to sell their smartphones by marketing features such as battery life, or a prettier screen, or faster processors. These are nice ways to compare phones that run on the same platform -- to choose between Android phones, for example, or different generations of the iPhone. But you can't market a platform that way. What users want are apps.
Apple now has more than 700,000 apps in its App Store. Android has over 500,000 apps in its Google Play marketplace. Windows is a distant third, having reached 100,000 apps in June.
As the BYOD trend continues and consumer choices drive business adoption of smartphones, enterprises will have even more of a stake in Apple and Android platforms. And those firms that invest in custom app development don't want to find out that the platform they picked is a dead end, and that they have to migrate all their applications and re-train their users and their support staff.
So unless Microsoft is able to pull off an October surprise and come up with a compelling reason for companies -- and consumers -- to switch to their platform, that 98 percent prediction for iOS and Android will be more and more likely.
— Maria Korolov is president of Trombly International, an editorial services company that provides coverage of emerging technologies and markets. She has been a journalist for more than 20 years.
Of course, it's not just a matter of confidential information. Much of what we have here at IE is intended for publication, but we still need to secure things against, for example vandalism.
That's the whole point about Mobile Device Management -- you can wipe the devices remotely, but only those parts that have corporate data on them. The rest of the device -- games, music, personal stuff -- remains intact. This is also useful when employees leave a company -- you don't want them to continue to have corporate stuff on their devices, but you don't want to delete their music collections, either.
Other BYOD policies are more limited. For example, a company can provide access to hosted, password-protected corporate email systems -- even if the device is stolen, the information is secure.
Some companies are offering virtual desktops, where users can take their mobile devices and sign into a version of their regular corporate desktop. A full version, for laptop users, or a stripped down version for smartphones. Again, if the device is stolen, the corporate data is still protected.
The point is that there are lots of ways to have BYOD and have security, as well.
And, for some companies, this is a non-issue.
For example, if someone hacked into my company's work computers or email, there wouldn't be much confidential information there. In fact, if you wait a few weeks, everything we're working on will turn up in print somewhere or other, anyway. The level of security required depends on what, exactly, the employees are working on.
The downside to that is supporting all these external devices represents a support nightmare (or a best effort). What happens when the user gets his personal phone infected and it has to be wiped? Are the users required to sign an agreement stating that they could lose their personal data on those devices in the event it has to be wiped for security reasons? It just sounds like a needless minefield that is being entered for no other reason than that of a few peopel who willfully violate acceptable use policies because they don't like the company provided devices. Corporations are risk averse by nature and I can't see a 65% uptake by large organizations...a lot of these shops are still running Windows XP because its stable and manageable. It just feels like so much hype and hyperbole to me...
I don't disagree that end user have to some extent been bypassing corporate IT and doing so in violation of acceptable use policies (in most cases). The problem as I see it is that this is being done at the peril of corporate data and overall network security. that and it needs to be managed to maintain the integrity of the network and its data. the reason that RIM was so successful was the management capabilities that it brought to the table. Anyone who seeks to replace them will need to bring something similar otherwise I fear we will start hearing about more than a missing laptop with sensitive data falling into the wrong hands...
There are management tools available that work on any device that isolate corporate data, allow for remote wiping of just the corporate stuff, or allow secure remote access to corporate applications.
It's called Mobile Device Management (MDM) and there are a number of vendors offering it.
A recent survey shows that 65% of organizations plan to have BYOD by end of the year:
That's interesting Gragg. I thought we'd been witnessing the phenomenon of users bypassing enterprise IT, when it comes to configuring enterprise devices, as well as BYOD, but it seems you disagree?
What end users like/what only carries the issue so far...Whichever platform allows IT to manage its assets best will win and so far Apple hasn't been too inclined to allow anyone to manage its devices. Security of corporate data will win the day and the way to secure that data is to have device management in place for all devices accessing network data.
As for teenagers, seldom do they influence corporate America unless of course its a new advertising campaign targeting them.
I think your analysis is spot on. For IT I don't think this is a bad thing.
Whether you are supporting internal staff or supporting external products (websites, SaaS, apps) the fewer the number of operating systems - the easier it is for IT.
IT benefits from innovation - like Apple out innovating Blackberry. But after the initial innovation cycle, IT benefits from the weak fading away and the strong allowing ofr a period of standardization.
You can hate Windows, but imagine the world of IT if there were 8 operating systems competing for desktop ownership!
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In the fall of 2011, around 160,000 students in 190 countries enrolled in a Stanford-sponsored online course about artificial intelligence. About 23,000 completed the course and got certificates, including 248 who got a perfect score. The university offered the same course the old-fashioned way to students sitting in Stanford classrooms. None of the those students got a perfect score.
I don't wear a watch. I haven't worn one years. If I'm carrying a phone -- any phone -- I always know what time it is and don't have to worry about time zones or daylight savings time. And I don't want to have an iPod or an iPhone that I can wear on my wrist. Again: Why? If I want to sport one while jogging, there are plenty of bands you can already buy that do that.
Organizations are expending enormous resources to improve their internal productivity by implementing cloud, adding collaborative applications, and investing in analytics solutions. Individually, we can improve our own productivity, even during sometimes lengthy meetings, by using free note-taking apps like Evernote or Microsoft OneNote.
The decision could discourage innovators looking to the past, and require companies to build from the ground up, leading to a new generation of stagnation in the IT world.
Analysts, writers, and – most recently – Steve Jobs have been condemning cellular phone fragmentation. Alan says, "Phooey! Fragmentation is a good thing!"
A survey by JD Powers found that customer interest in product features is lessening as phones evolve. Rather than features, price is driving purchases, and that change could have a dramatic impact on how IT departments secure these devices.
The iPad Mini is the latest iteration of the exploding tablet category. Because most tablets are WiFi-only, they create a new kind of mobile network. The problem is that we don't have issues like roaming and security defined for this new world.
When whole departments do BYOD and consumerization, it's a threat to IT and the whole organization. It's also an emerging business technology cliché you'll be sick of soon enough.
Apple is falling further behind in the smartphone space but it looks as if Google is falling behind in the tablet world, and that may be the most important device in the mobile market. But there's still time for Google to catch up.
Nicole and Kim have heard the news that Google's new mobile OS, "Jelly Bean," has a voice assistant that's poised to defeat their precious Siri. It's time for another test!
Verizon's one-data-plan-for-all-devices could revolutionize mobile data by making it practical to have multiple devices share a plan, and thus encourage users to cellular-equip all their portable appliances.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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