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David Manheim

The Name Game Moves to the Web

Written by David Manheim
4/28/2011 23 comments
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Addressable space has been an issue with computers since time immemorial. My first computer had expanded, extended, and HMA memory, just so I could use the second DIMM of RAM. We had 2- or 4-gigabyte limits on addressable RAM on 32-bit machines, and FAT16 limits for hard drives that are similar. Hell, IPv6 faces the same issue. We just don’t know how much space we’ll need when designing a system.

But there’s an impending bigger deal, with a less well defined limit: There aren’t enough words to describe what we need!

You may have noticed this issue with acronyms over the last 10 years: There are too many of them that could stand for anything. The FAT16 I mentioned above stands for File Allocation Table, but that’s obvious only to those who know it. It could just as easily stand for Feature Acceptance Test, Factory Allowance Test, Failure Automation Triangle, and so on. Or fat.

Tech acronyms aren’t the only terms for which we’re running out of alternatives. We’re also running out of names for rock bands, for instance. Dave Barry has been worried about this longer than IPv6 has been around, and he has a useful starter list in case any budding musicians get stuck.

Pharmaceuticals is having a similar problem, but with more profound consequences: OPDRA (one of those acronyms again) is the branch of the FDA making sure that prescription names are not similar enough to be confused with one another. Giving clozapine instead of olanzapine, or giving serzone for seroquel, has injured or killed patients. Computerized medical systems would prevent transcription errors, but no one can prevent confusion or misstatements on the part of a prescribing doctor.

In computing, the latest generation of technologies is ignoring the problem and reusing terms with reassigned definitions: I use Windows (wooden framework with a glass pane) and Vista (a distant view or prospect) to get to clouds (a visual mass of water droplets) via LAMP (an artificial source of illumination), so I can access the grid (a regularly spaced pattern of lines).

If we don’t have enough space for new terms, we can always reuse old ones!

But this only works if the technology is widespread, and no one needs to copyright it. Otherwise, we need to expand the namespace, or what I’ve called Wordv1 to Wordv2, which squares the size of the available namespace for the low price of using two-word names.

So we have Facebook and Foursquare, Techcrunch, Techflash, and Techdirt. We even had an “Untitled Startup” for awhile, but it finally found a name that wasn’t already copyrighted and is now “Simply Measured.”

I guess it won’t be long until we complete the circle and names expand into Wordv3, and we get great three-word names like International Beekeeping Mavens. But, don’t worry, if it sounds too long, we can always use the acronym.

— David Manheim works as a terrorism insurance modeling specialist at Risk Management Solutions.

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slfisher
Thinkernetter
Sunday May 1, 2011 9:04:37 AM
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Wikipedia's disambiguation pages is pretty good for this. But yes, as an editor I've certainly run into cases where somebody used an acronym and it wasn't clear what it was for, or, worse, expanded an acronym incorrectly.

And things can be pretty fraught. I used to live in San Francisco and to a lot of people there, SM meant Sadism & Masochism, so it's pretty funny to me to see ads where people are talking about going to SM seminars and how important it is that we all become SM experts.

And let's not even talk about CBT, which has other meanings besides Computer-Based Training.

ivka
IQ Crew
Saturday April 30, 2011 10:54:46 PM
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I think it's also good for non-US local businesses. For example, in my city the phone numbers are only 6 digits, so it's much easier to remember. Besides, at the same time you remember the phone number and the web address.

SecTech
Thinkernetter
Saturday April 30, 2011 10:49:15 PM
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Truthfully, I never thought to look.  But the closest I found was Acronym finder.  I don't know how comprehensive it is, though.

nathanwosnack
IQ Crew
Saturday April 30, 2011 10:38:30 PM
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That's actually a really good idea so long as the domain name numbers are spaced out properly. Example: www.2125551212.com could be difficult to read, but www.212 555 1212.com isn't and could be remembered easily enough.

nathanwosnack
IQ Crew
Saturday April 30, 2011 10:35:59 PM
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Now that would actually be a very handy to have around. Especially if they were organized in a logical way. I wonder if there is a free online resource version of this Dictionary of Acronyms.

SecTech
Thinkernetter
Saturday April 30, 2011 10:14:30 PM
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Nathan,

I've had the opportunity to look at the "Dictionary of Acronyms" Which at currently spans 16 volumes of encyclopedia sized text.  Of course the one I looked at was 10 year out of date, but it listed every version of the acronyms that were known at the time.  It was kind of interesting to see Acronyms I knew and what other things they stood for.  I've not had the opportunity to see a more recent copy - if one exists.

nathanwosnack
IQ Crew
Saturday April 30, 2011 9:52:20 PM
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SecTech, I've worked in telecommunications for some time, and studied it as a hobby for the last 15 years, and even today I get confused by their acronyms. So many acronyms are re-used in this industry. To make matters worse, the old schoolers from the (wait for the acronyms...) TDM days of old telecom still use archaic acronyms to refer to VoIP terms, and often times in VoIP land they mean something completely different.

SecTech
Thinkernetter
Saturday April 30, 2011 8:20:17 PM
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When you use acronyms, most people get the deer in the headlights look, their eyes glaze and the confusion sets in.  I've been in the IT field for a long long time and have seen the reuse of acronyms.  Even at the start of my career a lot of acronyms used in the tech industry had other meanings depending on which field they were applied to.  Not much has changed except that the Tech industry has expanded it need of acronyms even if the number of acronyms hasn't kept pace.

ivka
IQ Crew
Saturday April 30, 2011 6:49:04 AM
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How about using numbers for a domain name? Do you think that's a good idea? We have some local sushi bars which have their phone number as their domain name. At least it's easy to remember.

srfernando
IQ Crew
Saturday April 30, 2011 6:11:27 AM
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Getting a keyword rich domain name would be ideal. Choose a domain name that is full of keywords that are related to a website. If the site sells vitamins then try and choose a domain name that contains the word “vitamins” in the domain name.

Also, think about the "Brandable" aspect – 15 years ago know one knew who or what a “Google” was but now Google.com is an extremely valuable and very brandable domain name. Don’t get too carried away with being clever but a brandable domain name can go a long way in making your site successful.

Another good tip would be "Easy to Type" – The easier the domain is to type then the better the domain will be. At the same time, the more unique a domain name is then the easier it is to remember. Also, if you can easily remember a domain name after hearing it just once then there is a good chance that you have found a memorable domain name.

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