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Use of location based services (LBSs) is helping to form new models of crowdsourcing.
Internet Evolution’s 6DEE II session on LBSs, led by Alan Reiter earlier this year, taught students that location-aware phones are spreading worldwide. By this year’s end, 80 percent of all shipped phones will be GPS-enabled, as reported by research firm iSuppli Corp.
According to another report on GPS and Mobile Handsets from research firm Berg Insight AB , by the year 2014, 770 million GPS-enabled phones will be shipped around the world annually. GPS is not only spreading to phones; we are also seeing more location-aware devices, such as laptops and portable game players.
Developers are taking advantage of the fact that on any given day, 1 percent of all Internet users interact with at least one LBS, as determined by a Pew Internet & American Life Project survey. I bet that number is only going to increase, as will the potential for revenue.
So how does mobile crowdsourcing come into play? So far, most LBSs require users to send out their locations, and the interested companies reply with an offer in the form of coupons and discounts. But there’s another model that could potentially work, where the user sends out his location along with information regarding his environment, which an interested party may, ideally, be willing to pay for.
A model like this is being deployed by Nathan Eagle, the CEO of txteagle Inc. As described by Eagle, txteagle is an “artificial artificial intelligence” system that enables 2.1 billion mobile phone subscribers living in the developing world to earn money, in the form of airtime sent to their mobile phones, by completing simple tasks. As an example, a subscriber in the developing world could use the location-based service to translate things into his or her local language.
Governments can use this model to obtain information on many things, including street conditions (such as lighting, potholes, etc.), traffic jams, parking spots, leaking water pipes, and even corruption in government offices.
The beauty of crowdsourcing is that you don’t really need data validation. When a critical mass of users report similar conditions, you should be able to trust them as a whole.
Citizens will have to opt-in to the service and send information, probably through text messages, as they come across it.
One caveat is that there must be some way for users to validate their identities, to avoid pitfalls such as one person using several prepaid phones, for example. But validation should also be open enough that that it won’t turn people away from using the service.
The benefit for companies, governments, and the environment is potentially huge and could result in major cost savings. Such a system also presents new income-generating activities for people in the developing world -- and it’s all thanks to GPS.
— Jorge Roques is a telecommunications engineer at INDOTEL, the telecommunications regulator of the Dominican Republic.
IQ Crew
Tuesday June 21, 2011 4:34:44 PM
Thanks for the comment Jorge.
I see this playing out badly before it gets better. Unfortunately, some third party providers are more interested in gaining customers than actully serving them.
Wht happens in that case is the the provider over-promises without a fully evolved proof-of-concept.
Eventually, I foresee marketers using this crowdsourced stategy as one tool in their toolbox, but not dedicating a full division to it.
Researcher
Tuesday June 21, 2011 4:22:13 PM
Hello SunitaT,
Of course, that's one of the biggest pitfalls. Someone could "trick" the system and earn extra by having several accounts (which is not THAT bad) but it also creates disinformation.
Also, they could go the way you mention, using the system for malicious activities.
My opinion is that you can't bullet-proof the system, there's always going to be a pitfall. And if you added extra security, you might drive potential users aways ('takes too much time', etc)
Researcher
Tuesday June 21, 2011 4:16:29 PM
Indeed, owning that information, at least in their minds, is crucial. That's how they talk with marketing companies to place ads, based on the number of users and that particual demographic.
How do you see this playing out?
Researcher
Tuesday June 21, 2011 4:08:57 PM
Hello mhhfive, real currency is definitely better but it adds complications (most people don't have bank accounts, and cash is even worse) - mobile banking is a new topic in the DR which is gaining strength (tPago.com.do) but not targetted at low income class.
Airtime is almost as valuable since they are always looking for extra minutes to talk.
What type of jobs have you seen in Turk? I was seeing very basic jobs that paid cents.
IQ Crew
Sunday June 19, 2011 1:26:57 AM
The beauty of crowdsourcing is that you don’t really need data validation.
Jorge ,
Dont you think crowdsourcing is also Susceptible to faulty results caused by targeted, malicious work efforts ?
IQ Crew
Thursday June 9, 2011 1:16:49 AM
Thanks for the reply Jorge.
I agree that a third-party is needed for improvements to single-sign on/OAuth. As long as companies consider this a competititve advantage, reaching that goal will be difficult.
IQ Crew
Wednesday June 8, 2011 8:58:05 PM
Amazon's mechanical turk is really useful, and it has the built-in advantage of being part of Amazon's payment system. Payment in mobile phone minutes might be nice for folks in the developing world, but wouldn't payment in real currency be a bit better?
But I'm wondering when an artificial artificial intelligence platform will be built on a payment platform like BitCoin.... That would be really interesting!
Researcher
Wednesday June 8, 2011 6:00:34 PM
I didn't reply to your Amazon's Artificial artificial inteligence... I think its a great idea. It has 90,000 "HIT's" right now.
Researcher
Wednesday June 8, 2011 5:58:56 PM
Hello mhhfive,
What has worked very well for FourSquare is offer discounts at the participating stores/etc.
How Nathan Eagle's system works is by offering airtime (most people in developing countries have prepaid mobile phones - so "minutes" are always welcomed).
Best,
Jorge
Researcher
Wednesday June 8, 2011 5:44:55 PM
Hello Michael,
Thank you!
What I was refering to in the article wasn't even a sign in system, as we know it. You basically could send a SMS with your name, SSN or another ID numer. That could be linked to a facebook account, or another network.
My concern is that if the initial login system is too complicated, it will drive people away. You should be able to report something right away and if that takes more than a minute, it won't work.
Regarding your question, I think what will happen is Facebook (or another big one) will allow other sites to use their auth. system but not a 3rd party to come in an implement their OpenID system.
Thanks again!
Jorge
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previous posts from Jorge Roques
In 2008, Alan Reiter blogged on Internet Evolution about “Mining the Wisdom of Wireless Crowds.” While “mobile data mining” has yet to achieve true buzzword status in the industry (after all, a Google search for the phrase reveals only 130,000 results), it has incredible potential as a data acquisition tool of the future and will achieve best success when paired with cloud computing.
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Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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