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Mitch Wagner

Founder Andrew Mason 'Fired' as Groupon CEO

Written by Mitch Wagner
2/28/2013 38 comments
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Groupon's board has had enough of its colorful founder, Andrew Mason.

The company announced Thursday on its website that it has named executive chairman Eric Lefkofsky and vice chairman Ted Leonsis to replace Mason as CEO on an interim basis. Groupon is searching for new leadership.

The stock price dropped 28 percent today after a disappointing earnings report. "The company has been on a slide practically since the moment it went public, but this miss was the final nail in the coffin for its young co-founder and CEO," wrote The Verge's Ben Popper. Following Mason's departure, Groupon's stock rose 13 percent.

As The Verge noted, Groupon's stock price has declined 80 percent since it went public.

Mason released a statement in his characteristic charming and breezy style:

(This is for Groupon employees, but I'm posting it publicly since it will leak anyway)
People of Groupon,
After four and a half intense and wonderful years as CEO of Groupon, I've decided that I'd like to spend more time with my family. Just kidding -- I was fired today. If you're wondering why... you haven't been paying attention. From controversial metrics in our S1 to our material weakness to two quarters of missing our own expectations and a stock price that's hovering around one quarter of our listing price, the events of the last year and a half speak for themselves. As CEO, I am accountable.
You are doing amazing things at Groupon, and you deserve the outside world to give you a second chance. I'm getting in the way of that. A fresh CEO earns you that chance.

What do you think? Will new leadership turn Groupon around? I have some ideas on this; I'll leave them in the comments below. Please do the same.

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-- Mitch Wagner Circle me on Google+Follow me on TwitterVisit my LinkedIn pageSubscribe to my Facebook feed, Editor in Chief, Internet Evolution

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nathanwosnack
IQ Crew
Sunday March 31, 2013 9:39:48 PM
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@Mitch, agreed. The CEO can have a good sense of humour, dress casually and have an interesting wit. But if he has the wrong focus and it isn't properly expressed in his meetings and with the public, confidence will wane.

Mitch Wagner
Thinkernetter
Monday March 11, 2013 1:06:55 PM
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mharden - Why is that a problem for Groupon's business model? Luxury goods and services are a viable business model. People do buy massages and fancy restaurant meals. 

mharden
IQ Crew
Sunday March 10, 2013 8:42:17 AM
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I think Groupon's problem is mostly with the business model.  I use Groupon from time to time. Mostly as reward items for the kids and family.  The only problem I have with sites like Groupon, is that most of the offers are in the discretionary category and services that are not needs, but nice to haves. 

mtechie
IQ Crew
Saturday March 9, 2013 2:51:32 PM
no ratings
Ah, well at least the Internet is a big place. There's always something to write about.

I suggested a Groupon deal once but the business owners I was speaking with had already talked to other businesses about failed deals. This was the first negative story I heard about Groupon - it was before my visit to the Thai restaurant.
Mitch Wagner
Thinkernetter
Friday March 8, 2013 4:35:14 PM
no ratings

mhhfive - Certainly, consumers love discounts and deals. That much will be true for a while. 

mhhfive
IQ Crew
Thursday March 7, 2013 5:05:39 PM
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What does this mean for all the Groupon wannabes that sprouted up? Google even has their own Groupon clone... and so does Amazon... will all of these services fail one by one?

Or are "groupons" just another type of couponing business that will continue to exist, but never really realize the "IPO" potential that the hype promised?

Considering "coupon books" seem to still exist for high school fund raising... I think the Groupon model is sustainable at some level... but maybe Groupon investors won't get their money back.

stotheco
IQ Crew
Tuesday March 5, 2013 10:33:11 AM
no ratings

Same here. I would choose a sale than having to buy a coupon any day. Also, if there's something not working with the Groupon model, I hardly think a change in leadership would amount to much. But that's just me.

Kim Davis
Thinkernetter
Monday March 4, 2013 4:41:22 PM
no ratings

The whole idea of getting local businesses to give away highly discounted service and products via coupons using Groupon just didn't make any sense.

Quite right, and the other part that doesn't make any sense is that there's no intellectual property in offering discount vouchers. Groupon has no special software and no fabulous, exclusive database of users, which would prevent competitors doing the same thing and beating it.

If Facebook and Google haven't seized the discount business, it's probably because it's not a very good business, as you say.

Mitch Wagner
Thinkernetter
Monday March 4, 2013 1:12:00 PM
no ratings

DavidSilversmith - I wonder what future archeologists and anthropologists will make the Star Wars Kid

Mitch Wagner
Thinkernetter
Monday March 4, 2013 1:10:30 PM
no ratings

You're still going to do a follow up, right?


No, I think we've covered everything here in comments. 

What you heard from the owner of your Thai restaurant is what most businesses seem to say about Groupon. 

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