Focus groups and customer surveys are so 20th Century. Nowadays, social business provides new means of listening to customers. It's like a worldwide focus group that never stops.
Find out how to get the most from social at our latest webinar, at 2:00 p.m. EST today, Dec. 12: A New Way of Listening to Customers, with social media and corporate reputation management pioneer Richard Binhammer.
Focus groups, customer surveys, and other traditional means of gathering customer feedback are powerful tools, but they have crippling limitations: You only get the information you asked for; you only hear from people willing to talk with you; and you only get answers to questions when you ask them. By listening and engaging on social media, brands can hear from a broad cross-section of customers, talking in real-time, without leading questions or prompting, about the issues that most concern them and the products and services they want most. Find out how to use social tools and analytics to learn what customers are thinking, and to get ahead of opportunities and avert crises before they happen.
Richard Binhammer, our speaker, is one of the early corporate adopters of social media for business, starting in 2006, when he began responding to bloggers who expressed opinions affecting brands and corporate reputations. He was an early adopter of Twitter, Facebook, Google+, and Pinterest, leading to strategic implementation of social networks for business purposes.
As director of Dell's Social Media and Community team, he was responsible for communications, social relations, and training while remaining active in Dell's social media outreach and overall social adoption across the company. His background includes more than 20 years of experience in issue management, public positioning, media relations, and stakeholder outreach.
Register here for today's webinar. (In case you can't make it, the webinar will be archived, so you can watch it at your convenience.)
— Mitch Wagner , Editor in Chief, Internet Evolution