Social business is more than just collecting Likes on your brand's Facebook page. It's a new way of doing business, breaking down walls between organizational silos, customers, and partners. Find out how business leaders are making social business work at our webinar, which originally aired December 6 and is available for replay. Register here.
Companies are going beyond external social media to start putting social to work inside the organization as well as externally. Social business can help businesses improve customer experiences, core processes, effectiveness, and innovation across the organization. However, many companies still struggle with the organizational and cultural challenges posed by these new ways of working.
This webinar reveals the results of a study based on more than 1,100 respondents and interviews with over two dozen leading organizations, identifying how organizations can take social approaches and apply them to realize significant business value.
Our speaker is Eric Lesser, research director and North American leader at the IBM Institute for Business Value. Lesser oversees a global team responsible for driving IBM's research and thought leadership on strategic business issues.
You won't want to miss this one: "The Business of Social Business: What Works and How It's Done."
It's a busy December for webinars. Next week we've got two must-see programs.
"Big-Data, Big Benefits." Find out the top use cases for big-data and how your organization can benefit from it. The session is 2:00 p.m. ET, Tuesday, December 11.
"A New Way of Listening to Customers." Learn how to use social tools and analytics to find out what customers are thinking, and get ahead of opportunities and avert crises before they happen. That session is 2:00 p.m. ET, Wednesday, December 12.
See you at our webinars!
ó Mitch Wagner , Editor in Chief, Internet Evolution