Social business is more than just collecting Likes on your brand's Facebook page. It's a new way of doing business, breaking down walls between organizational silos, customers, and partners. Find out how business leaders are making social business work at our webinar, which originally aired December 6 and is available for replay. Register here.
Companies are going beyond external social media to start putting social to work inside the organization as well as externally. Social business can help businesses improve customer experiences, core processes, effectiveness, and innovation across the organization. However, many companies still struggle with the organizational and cultural challenges posed by these new ways of working.
This webinar reveals the results of a study based on more than 1,100 respondents and interviews with over two dozen leading organizations, identifying how organizations can take social approaches and apply them to realize significant business value.
Our speaker is Eric Lesser, research director and North American leader at the IBM Institute for Business Value. Lesser oversees a global team responsible for driving IBM's research and thought leadership on strategic business issues.
It's a busy December for webinars. Next week we've got two must-see programs.
"Big-Data, Big Benefits." Find out the top use cases for big-data and how your organization can benefit from it. The session is 2:00 p.m. ET, Tuesday, December 11.
"A New Way of Listening to Customers." Learn how to use social tools and analytics to find out what customers are thinking, and get ahead of opportunities and avert crises before they happen. That session is 2:00 p.m. ET, Wednesday, December 12.
Doing well at social media requires cultural changes, which is hard for companies to do. As described in our webcast. Which will be available archived shortly.
It looks like I missed the webinar, but I'm glad the replay is accessible so I can still check out the show. It is puzzling why so many companies are failing terribly at social media. Obviously their teams need to learn a lot more about the social business.
Most businesses are still struggling to become social businesses, as you would expect because the technology and business practices are still new. But a surprising number are advanced.
This is something many organizations have to reassess. According to a lot of research I've seen, many companies are flunking at social media--despite the tremendous tools available to them. I'm looking forward to this webinar.
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Brands looking to measure public opinion by reading Twitter tea leaves should take heed of a Pew Research report, which finds that Twitter sentiment is often very different from public opinion as measured by surveys.
When Michael Bepko, global online community manager for Whole Foods, describes the company's social media strategy, it sounds like herding cats -- 350 cats to be precise.
Project management and marketing don't generally work well together, but now the cloud delivers PM software that is more compatible with marketing's creative and spontaneous nature.
A recent release of the popular TweetDeck app for Twitter power-users gives new life to software that had previously taken a wrong turn. Here's a quick walk-through of the new TweetDeck, to show you why it should be at the top of your Twitter toolkit.
Showing results is the best way to win over social business doubters, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution's Mitch Wagner interviewed Maida at the E2 Innovate conference.
Companies need to take advantage of new technologies to simplify interfaces, improve capabilities, and enhance back-office processes. But they can't upgrade their Websites too often.
The medical instruments manufacturer looks to metrics to quantify its social business engagement, according to Mary Maida, Medtronic lead information solutions manager. Internet Evolution editor in chief Mitch Wagner interviewed Maida at the E2 Innovate conference.
"Social Enterprise" is an increasingly trendy term, and Salesforce.com has been leading the way. At its Dreamforce conference last week, the theme was clear: From here on, enterprise applications must have social capabilities built in.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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