We've rounded the halfway point on 7 Days of Executive Education, coming up on session 5: "Big-Data + Big Analytics = Big Wins" today at 2:00 p.m. EDT.
Tune in today to find out how to combine traditional marketing research data, internal company data, and big-data pulled from the Internet to help your business succeed. Analytics, big-data, and predictive modeling are easier to talk about than to do well -- we'll show you how to turn talk into action.
Instructor Dr. Marco Vriens has led analytics, research, and insights teams at Microsoft, GE Healthcare, and at various marketing research firms. He has worked with many organizations as an outside consultant or as a manager within firms in a variety of industries. His insights contributed to tackling emerging new competitors, increasing marketing efficiency and customer satisfaction, and significantly increasing acceptance and usage of customer and marketing insights. Marco has published articles in many leading academic journals, such as Journal of Marketing Research, Marketing Science, and numerous industry magazines. He is the co-editor of The Handbook of Marketing Research (Sage Publishing, 2006). This handbook won the 2006 Outstanding Title Award. His new book, The Insights Advantage: Knowing How to Win, appeared in 2012.
After today, we'll give you four days to digest what you've learned, and then we're back next week with the final two classes: "Using Predictive Analytics to Put Big-Data to Work in Little Decisions," Tuesday Sept. 25, with James Taylor, CEO and Principal Consultant of Decision Management Solutions; and "Making Your Business Smarter With Analytics," Wednesday, Sept. 26, with Deepak Advani, who owns strategy and development for the BA product portfolio at IBM, which sponsors Internet Evolution. Both those classes are at 2:00 p.m. EDT.
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Brands looking to measure public opinion by reading Twitter tea leaves should take heed of a Pew Research report, which finds that Twitter sentiment is often very different from public opinion as measured by surveys.
When Michael Bepko, global online community manager for Whole Foods, describes the company's social media strategy, it sounds like herding cats -- 350 cats to be precise.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling of customer behavior to convert more site visitors into leads, says Brian Baron, director of business analytics, in an interview at the Predictive Analytics Innovation Summit.
Elizabeth Pizzinato, SVP of marketing and communications at Four Seasons Hotels and Resorts, calls content marketing "the new black" and explains how her brand engages its target audience.
Techies are going crazy over the possibility that Google might design and sell its own Android phone. Some writers say it's a very big deal. Reiter questions whether it will happen and, if it does, whether it even matters.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
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