We've rounded the halfway point on 7 Days of Executive Education, coming up on session 5: "Big-Data + Big Analytics = Big Wins" today at 2:00 p.m. EDT.
Tune in today to find out how to combine traditional marketing research data, internal company data, and big-data pulled from the Internet to help your business succeed. Analytics, big-data, and predictive modeling are easier to talk about than to do well -- we'll show you how to turn talk into action.
Instructor Dr. Marco Vriens has led analytics, research, and insights teams at Microsoft, GE Healthcare, and at various marketing research firms. He has worked with many organizations as an outside consultant or as a manager within firms in a variety of industries. His insights contributed to tackling emerging new competitors, increasing marketing efficiency and customer satisfaction, and significantly increasing acceptance and usage of customer and marketing insights. Marco has published articles in many leading academic journals, such as Journal of Marketing Research, Marketing Science, and numerous industry magazines. He is the co-editor of The Handbook of Marketing Research (Sage Publishing, 2006). This handbook won the 2006 Outstanding Title Award. His new book, The Insights Advantage: Knowing How to Win, appeared in 2012.
After today, we'll give you four days to digest what you've learned, and then we're back next week with the final two classes: "Using Predictive Analytics to Put Big-Data to Work in Little Decisions," Tuesday Sept. 25, with James Taylor, CEO and Principal Consultant of Decision Management Solutions; and "Making Your Business Smarter With Analytics," Wednesday, Sept. 26, with Deepak Advani, who owns strategy and development for the BA product portfolio at IBM, which sponsors Internet Evolution. Both those classes are at 2:00 p.m. EDT.
Visit the 7DEE page to catch up on classes you might have missed: Curriculum Calendar: Analytics in the Age of Customer Empowerment, and register for 7DEE here.
— Mitch Wagner , Editor in Chief, Internet Evolution