7DEE returns with Kraft's Frank Cotignola, talking about "Getting Ahead of Demand" today at 2:00 p.m. EDT.
Students of today's class will learn how to effectively measure customer demand, find out what customers really want, and give it to them.
Consumer conversation on social media doesn't just talk about what's happening -- it anticipates the future. Customers online talk about what they're most interested in, and savvy companies can use analytics to measure demand and satisfy it.
Cotignola, our teacher, is part of Kraft's Consumer Insight and Strategy group. He leads knowledge management and social media listening and consulting efforts. Cotignola helped develop the Community Intelligence Portal, which is the largest site of its kind at Kraft. He also authors the top blog at the company, titled "Randomness." Frank's efforts to develop both free and paid listening platforms have led to their integration into traditional research and shopper insights. He has significant analytic and quantitative research experience across a number of well known suppliers and manufacturers.
And take note: Frank's presentation is filled with chocolatey goodness.
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