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Joe Stanganelli

Judge Rules 'Likes' Aren't Speech

Written by Joe Stanganelli
5/8/2012 33 comments
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Does the First Amendment protect your freedom to "Like" a Facebook page? A federal court has ruled that, no, it does not.

Several months ago, former employees of the Sheriff's Department in Hampton, Va., filed a First Amendment-based lawsuit against Sheriff B.J. Roberts. In Bland v. Roberts, the employees alleged that Roberts fired them for actively supporting Jim Adams, the candidate who opposed his reelection bid. At least one of the employees had Liked Adams's Facebook page.

In a recent memorandum justifying a grant of summary judgment to Roberts, District Judge Raymond A. Jackson concluded that Facebook Likes are not Constitutionally protected speech.

Jackson reasoned that because similar cases about Facebook posts have only involved actual comments or other "actual statements" that one might type out with a keyboard, Bland does not merit extension of free speech protections.

Jackson concludes that a Facebook Like does not rise to the level of any kind of "expressive speech" -- seemingly on the basis that it involves but a single tap with one's finger.

It is axiomatic that not all conduct intended to express an idea qualifies as "speech" under the First Amendment. [United States v. O'Brien, 391 U.S. 367, 376 (1968)]. Nevertheless, the Supreme Court has "long recognized that [free speech] protection does not end at the spoken or written word." [Texas v. Johnson, 491 U.S. 397, 404 (1989)]. In weighing whether conduct rises to the level of speech under the First Amendment, the Court deems it sufficient that "intent to convey a particularized message was present, and... the likelihood was great that the message would be understood by those who viewed it." [Id., citing Spence v. Washington, 418 U.S. 405, 410-11 (1974)].

It is difficult to see how taking an action that confirms and announces -- in plain language -- that you Like something is not conduct "inten[ded] to convey a particularized message" bearing great "likelihood... that the message would be understood by those who viewed it." [Supra.] True, "liking" a Facebook page does not necessarily mean that you actually approve of what it stands for. It may merely indicate that you care to follow messages and activity on that page. Even this, however, is a "particularized message" that is "likel[y to] be understood[.]" [Id.]

Facebook Likes also implicate free association rights under the First Amendment. By Liking a Facebook page, you are placing yourself in an association with the person or group responsible for managing the page. You are also enabling communication (or "associating") via posts on the page with other people who have done likewise. If Jackson considered these factors, he did not appear to address them in his Memorandum.

While the plaintiffs may not ultimately prevail on their claims even if they successfully appeal this particular point of First Amendment law (Jackson also held that Roberts is entitled to both qualified and Eleventh Amendment immunity), it seems unlikely that an appellate court would affirm Jackson's ruling on Facebook Likes.

Some are quick to indict judges like Jackson as wanting in their judicial wisdom because of an alleged lack of familiarity with technology. Regardless of the fairness of this broad criticism, the idea that the First Amendment requires some de minimis level of physical activity greater than a mouse click before conduct can be deemed "speech" lacks a sufficient legal basis. Like it or not, it shouldn't take a technocrat to realize that.

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--Joe Stanganelli is a writer, attorney, and communications consultant. He is also principal and founding attorney of Beacon Hill Law in Boston. Follow him on Twitter at @JoeStanganelli.

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Nicole Ferraro
IQ Crew
Tuesday May 8, 2012 3:36:44 PM
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I agree with you Kim. I think "Likes" definitely count as speech and the courts will have to decide this as well at some point (perhaps after some more time wasting).

Kim Davis
Thinkernetter
Tuesday May 8, 2012 3:29:05 PM
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If it does nothing else, clicking that "like" button puts it on record that "I like this."  That's plainly speech, whether it's sincere, insincere, or has additional motivations (following a page).  I can't imagine how anyone could conclude otherwise.  The number of clicks required is surely irrelevant.

I am trying to remember now whether slogans on t-shirts qualify as protected speech.  I thought they did.

Joe Stanganelli
Thinkernetter
Tuesday May 8, 2012 1:28:26 PM
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Hi, Ariella.

Another part of the judge's reasoning involved the ambiguity of what a Like means (as people frequently "Like" pages where they don't necessarily support what the page stands for).  This is important for reasons discussed in my earlier comment below to Bolingbroke regarding matters of public concern vs. personal interest.

Ariella
Thinkernetter
Tuesday May 8, 2012 1:12:12 PM
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I don't really buy the argument that a click renders the action of "liking" into a realm other than speech.  I suppose that it was seen as a stronger kind of endoresment than speech alone would convey and so a mark of disloyalty. Granted, the employees were indiscreet, perhaps even foolhardy, to take such a public stance. However, it is difficult to say that the lack of caution on their part warrants their loss of a job and constitutional rights.

Joe Stanganelli
Thinkernetter
Tuesday May 8, 2012 11:55:56 AM
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Hi, Nicole.

True, but even if we discount the speech as so ambiguous as to be insufficient to warrant protection, it's nonetheless implicates First Amendment free association rights for the very reasons you outline.

In any case, the plaintiffs made very clear their allegations that they were fired for supporting the sheriff's opponent.  One or two of the plaintiffs (not 100% clear from the opinion) Liked the opponent's page.  Another had a bumper sticker supporting the opponent.  Yet others had allegedly engaged in other actions of support of the opponent.

Nicole Ferraro
IQ Crew
Tuesday May 8, 2012 11:49:56 AM
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Hi Joe. This is sort of thorny, isn't it? I understand why liking an opponent's Facebook Page would seem controversial here. At the same time, though, "Liking" a Facebook Page could also just be a way of trying to stay up to date with the news coming from that page. It doesn't necessarily have to mean support. In a way, it's akin to putting a competitor's blog in your RSS feed.

Of course, I don't know the person's motives for liking the page. I don't care, either, because the issue here is free speech. And I do think we'll revisit this issue again because people will expect that "Likes" fall under the category of speech.

Joe Stanganelli
Thinkernetter
Tuesday May 8, 2012 11:42:21 AM
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Hi, Lin.

Regarding this particular case, the issue you bring up of establishing the Like is not particularly relevant.  The plaintiff is the one himself who alleged Liking the page, and the defendant apparently did not contest the point, merely contesting knowledge or existence of any other activity plaintiff may or may not have undertaken on the page.

Also, the order was one for summary judgment.  Grants of summary judgment assume (and this is a very watered down explanation of summary judgment) that the everything the opposing party is proposing to testify and admit into evidence is accepted as true but that the opposing party's claim must nonetheless fail as a matter of law.

In the general context, yes, no doubt that what you are talking about is very important as a matter of refuting/supporting evidence in court cases.

Joe Stanganelli
Thinkernetter
Tuesday May 8, 2012 11:34:45 AM
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Hi, Bolingbroke.

The newsworthy issue here is that the act of Liking something on Facebook is not, according to this judge's opinion, even speech -- let alone protected speech.

But to explain further in this particular context...

Strictly in the government employee context, expressions regarding matters merely of personal interest are not necessarily protected speech (If the employees had liked the Facebook page for Target and the Sheriff fired them because he was a devoted Wal-Mart shopper, we probably would not be having this discussion), whereas expressions regarding matters of "public concern" (e.g., candidates an election) generally are. 

The Ted Nugent example is a gray area.  If we are living in a world where Facebook Likes *are* speech, defendant would argue -- regarding the freedom of speech issue only -- that Ted Nugent is merely a celebrity, and thus Liking his Facebook page is merely an expression of personal interest, not arising to the level of "public concern" (and therefore, not protected in this context); plaintiffs would argue that Ted Nugent is a divisive political figure and they were fired over expressions of political views of "public concern."

Of course, this is to say nothing of the freedom of association issue; I maintain my stance that just as Likes ought be considered speech, they must too be considered association.


(Disclaimer: Nothing in this comment is legal advice or the creation, implication, or confirmation of an attorney-client relationship blah blah blah etc. (see Slide 2 here).)

lin crampton
IQ Crew
Tuesday May 8, 2012 10:37:50 AM
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Joe, I don't understand -- is it the click required to establish a Facebook Like, or was it the deputies' admission of ownership of the act of clicking on the Like?  Does the fact that it is Facebook /social-media remove the responsibility of the accuser to prove that I was the one that clicked that Like button?  I know that if I were in trouble for one of the Facebook Likes associated with my Facebook page, I would be asking the other side to prove that I was the individual that clicked on the Like.  There are a lot of computers in my house, in different rooms, so it is possible that someone else could have clicked that Like button. Perhaps even my dog jumped up on the desk, stepped on the keyboard and hit that Like key.  Is a Facebook user automatically responsible for any Like that is associated with their page, or do they need to admit to Like'ing? 

Bolingbroke
IQ Crew
Tuesday May 8, 2012 10:34:35 AM
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Rather than liking a political foe what if they had given a thumbs up to Ted Nugent? Are we having the same discussion? Or is the matter of the "liked" unimportant?

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