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Ron Miller

Let's Stop Paying Tech CEOs Big Bucks to Fail

Written by Ron Miller
8/2/2012 60 comments
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Steve Jobs famously took $1 in salary and earned the rest of his money the old fashioned way: He got stock options based on performance. Let's contrast this with the latest parade of rich, overpaid CEOs who have been paid millions as they were shown the door.

The practice known as the golden parachute is common in executive circles. No matter how poorly you perform, or even if you leave the company in disgrace, you still get a nice parting gift for your trouble -- to the tune of millions of dollars.

HP, which is laying off 27,000 people for a lot reasons, including general incompetence at the highest leadership level, has paid its two previous failed CEOs a total of at least $36.8 million, according to the San Jose Mercury News.

Details depend on whose figures you believe. First, Mark Hurd, who resigned in disgrace after a sexual harassment scandal involving a paid HP consultant, walked away with more than $23 million -- some reports had the package as high as $40 million to $50 million. Whatever it was, it was a ton of money for a guy who left after also being accused of filing false expense reports.

Next up was Apotheker, fired by HP's board, who reportedly took down more than $13 million after serving as CEO for all of 10 months.

It's not clear what HP will be giving laid-off employees, but you can be sure it will be nothing in line with what these overpriced CEOs got. What's more, imagine if HP could have taken that money spent on failed executives and actually invested it in the business. Over $80 million is not an insignificant sum, even for a company as large as HP.

Not to pick on HP, though. It's just one company in a long line paying off millionaire executives for their incompetence.

The thing I always loved about the Jobs salary story, is the idea that you pay for what is actually produced -- a principle sadly lacking in high-paying jobs, whether in sports or high technology.

The notable exception was when Yahoo let go Scott Thompson because he lied on his resume. In that case, Thompson might actually have been forced to pay Yahoo $7 million for his transgression (which I guess is worse than sexual harassment and fudging expense reports -- at least in CEO circles).

Regardless, the job of any CEO at a publicly traded company is to protect and grow the company stock price. It's one of the reasons that Apotheker was given such a short leash. The stock was tanking on his watch. But if that's the job, then paying these folks for failing is a sick and twisted notion.

If you fail and you're let go, you should do what Thompson reportedly did: Pay back salary because you let the company down and you didn't successfully meet the conditions of your job description. In what universe does the person who didn't do the job get generously rewarded for it? Only in American CEO circles, apparently.

The whole idea of a golden parachute is just wrong. It's time we treated failure with a correct response and let these unsuccessful CEOs walk away without a penny more. They may get to keep what they earned, but they absolutely shouldn't get to take extra. It's a practice that needs to stop. It's not good for the industry and it doesn't make any sense.

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— Ron Miller is a freelance technology journalist, blogger, FierceContentManagement editor, and contributing editor at EContent magazine.

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slfisher
Thinkernetter
Sunday August 26, 2012 5:02:11 PM
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He had a lot more control over Apple than I suspect most CEOs have over their companies. How many CEOs wanted to do things but were stymied by executives or by boards?

And yes, Ben & Jerry's had to drop the 7x policy when they hired a full-time CEO who wasn't them. Another interesting thing about the company -- when they first went public, they sold stock only to Vermont residents. (I've actually been to the original Ben & Jerry's, in an old gas station, because I was dating a Vermonter at the time. Unfortunately it's now a parking lot.)

Ron_Miller
Rank: Web master
Wednesday August 8, 2012 9:42:26 AM
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Ariella:

Of course. :)

Ariella
Thinkernetter
Wednesday August 8, 2012 9:34:42 AM
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@Ron so we border on the incestuous here -- in a metaphorical sense, of course. 

Ron_Miller
Rank: Web master
Wednesday August 8, 2012 9:22:39 AM

Ariella:

No suprise since many of the same people go back and forth between government and private sector, and then populate the Boards of Directors. 

Ariella
Thinkernetter
Wednesday August 8, 2012 9:04:50 AM

@Ron Ah the gap that exists between what should be and what is abetted by cronyism in the "old boy network." It's at play in government as well as corporations. 

Ron_Miller
Rank: Web master
Wednesday August 8, 2012 7:12:26 AM

Ariella:

The board is supposed to act as a check against the CEO to make sure he or she is acting in the best interests of the company, but as you say, in reality, it really is an old-boy network (quite literally).

As for shareholder uprisings, strong shareholders do make themselves heard. Just look at the Yahoo situation for an example, but you're right not as often they should or could.

Ariella
Thinkernetter
Tuesday August 7, 2012 8:43:30 PM

@Ron aren't the key board members usually hand-in-glove with the people holding the top positions in the company?  Many companies can obscure much of what goes wrong internally. As for shareholders putting their foot down, I don't know if that ever happens outside of happy ending movies like The Solid Gold Cadilac.

Mary Jander
Thinkernetter
Tuesday August 7, 2012 2:35:54 PM

Looks as though executives aren't just paid to fail, they also escape prosecution in some cases of malfeasance.

Anand Y
IQ Crew
Tuesday August 7, 2012 3:41:02 AM
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Regardless, the job of any CEO at a publicly traded company is to protect and grow the company stock price.

@Ron, I think stock price is not always the best way to measure the performance of the CEO. I have seen many instances(Ex : Satyam computers)  where CEO's artificially inflate the stock prices. So I believe job of the CEO is to grow the value/brand of the company rather than grow the stock price.

Anand Y
IQ Crew
Tuesday August 7, 2012 3:40:59 AM
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I think it's fairly standard practice for the CEO of a company undergoing bankrupcy processes to STILL pay its CEO quite handsomely -- even when the company is bankrupt. That's crazy, but it's how the system works sometimes. 

@mhhfive, true system works like that. I think government needs to create a body which keeps track of the CEO's pay vs Companies growth to protect the interest of investor. This body should flag/take action on those companies which are paying higher salaries to its CEO's inspite of poor company performance.

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