Great point, @nasimon: That's definitely a lucrative incentive to invest the necessary resources! I'd think it's also part of a brand's image. If you want to be considered a 'worldclass' brand, you have to be viable - and successful - in regions beyond your native language.
"How much does it cost to localize apps, Matt? And, I wonder, how much in lost opportunities does it cost companies if they don't localize."
@alison-No matter how much it costs in localizing the apps, I believe that it will definitely turn out to be one of the good and fruitful strategies overflowing your pockets .Take an example of Apple..what did they do ..Iphone 5's Siri facilitates the Chinese language which is the only reason that Apple enjoyed record breaking sales during the initial days of its release.
I vaguely remember reading an article that said user interface conventions vary between cultures. It's not just language -- an app that works fine in one culture might prove problematic in another, even after the language has been translated. I wish I could remember specifics.
Absolutely. We've seen many examples of companies failing when they venture from their native shores. I wonder how much partnership is necessary for apps, though, beyond technical support? And a sales network - a la Amazon, Google, and Apple?
"[T]he problem seems to be in half the system, forcing both a correct and an incorrect name to appear. This is typically how it works, by the way. It's correct 90 percent of the time, wrong in an annoying 10 percent of the site that uses an obscure code library."
How much does it cost to localize apps, Matt? And, I wonder, how much in lost opportunities does it cost companies if they don't localize. I know I don't like reading books or seeing movies set in England where characters use American phrases (like elevator instead of lift or trunk not boot) or vice versa. It's annoying. I would think it's seen as rude when a foreign business tries to sell its wares abroad and doesn't take the necessary steps to use the proper symbols or lingo.
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