How to Fix Klout Seth Grimes 8/29/2012 29 comments Is reducing social-platform popularity to a simplistic score more than a weak indicator of any real form of influence? Klout thinks so, but it needs to fix that.
Measure Twice, Market Once: Using Metrics for Success Think Tank 8/22/2012 In a global marketplace, with customers armed with in-depth information from a variety of Web, mobile, and social sources, how can marketers figure out what works and what doesn't? Analytics and metrics are the key tools for connecting marketing campaigns with results. Successful brands are those that use an iterative process of measuring the market, sending out messages, and measuring again in a repeating cycle of excellence.
Navigating the Shifting Social Media Landscape Think Tank 8/16/2012 Brands face a proliferation of social media choices, with new channels emerging and old ones fading into insignificance. It's overwhelming -- but it's essential for marketers to keep up, because social media is a tool that empowers customers to make informed decisions, and marketers need to be part of those conversations. Brands can stay on top through a simple -- but not easy -- means of finding out where their markets are, and going to them. It requires a combination of intuition, creativity and scientific analytics and measurement.
TurboTech: The Wisconsin Episode Todd Watson 8/15/2012 Post a comment IBM's Todd Watson and IBM developerWorks' Scott Laningham discuss the role of social media at the London Olympics, the Mars rover Curiosity landing, and IBM events stretching from Orlando to Las Vegas to Singapore.
The Year of Big-Data Analytics Clan Editor's Blog 8/15/2012 4 comments Despite skepticism, 2012 may prove to be the year of big-data.
Thoughts on Google Knowledge Graph Second Shooter 8/15/2012 2 comments Google's concept of returning the "right answer" might change the Internet or hurt Google's own business.
US to Top Mobile Ad Market Wisdom of the Big Chair 8/13/2012 3 comments Japan and S. Korea have a significant lead, but eMarketer expects the US to become the world's top market.
Welcome to the Corner Office Editor's Blog 8/2/2012 3 comments Learn how midsized businesses can exceed customer expectations from IBM's Vice President for Global Midmarket Sales, Michael McClurg.
How to Fix Klout Seth Grimes 8/29/2012 29 comments Is reducing social-platform popularity to a simplistic score more than a weak indicator of any real form of influence? Klout thinks so, but it needs to fix that.
Measure Twice, Market Once: Using Metrics for Success Think Tank 8/22/2012 In a global marketplace, with customers armed with in-depth information from a variety of Web, mobile, and social sources, how can marketers figure out what works and what doesn't? Analytics and metrics are the key tools for connecting marketing campaigns with results. Successful brands are those that use an iterative process of measuring the market, sending out messages, and measuring again in a repeating cycle of excellence.
Navigating the Shifting Social Media Landscape Think Tank 8/16/2012 Brands face a proliferation of social media choices, with new channels emerging and old ones fading into insignificance. It's overwhelming -- but it's essential for marketers to keep up, because social media is a tool that empowers customers to make informed decisions, and marketers need to be part of those conversations. Brands can stay on top through a simple -- but not easy -- means of finding out where their markets are, and going to them. It requires a combination of intuition, creativity and scientific analytics and measurement.
TurboTech: The Wisconsin Episode Todd Watson 8/15/2012 Post a comment IBM's Todd Watson and IBM developerWorks' Scott Laningham discuss the role of social media at the London Olympics, the Mars rover Curiosity landing, and IBM events stretching from Orlando to Las Vegas to Singapore.
The Year of Big-Data Analytics Clan Editor's Blog 8/15/2012 4 comments Despite skepticism, 2012 may prove to be the year of big-data.
Thoughts on Google Knowledge Graph Second Shooter 8/15/2012 2 comments Google's concept of returning the "right answer" might change the Internet or hurt Google's own business.
US to Top Mobile Ad Market Wisdom of the Big Chair 8/13/2012 3 comments Japan and S. Korea have a significant lead, but eMarketer expects the US to become the world's top market.
Welcome to the Corner Office Editor's Blog 8/2/2012 3 comments Learn how midsized businesses can exceed customer expectations from IBM's Vice President for Global Midmarket Sales, Michael McClurg.
The smartphone market reached a significant milestone, a breakthrough that may cause vendors to celebrate but could strain the capabilities of IT service desks.
In the fall of 2011, around 160,000 students in 190 countries enrolled in a Stanford-sponsored online course about artificial intelligence. About 23,000 completed the course and got certificates, including 248 who got a perfect score. The university offered the same course the old-fashioned way to students sitting in Stanford classrooms. None of the those students got a perfect score.
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
Has China stolen a march on the West, developing an Internet architecture that is not only based on IPv6, but is also inherently secure from both internal and external attack?
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Ushering in a new era of cognitive computing systems, IBM announced today the IBM Watson Engagement Advisor, a technology breakthrough that allows brands to crunch big data in record time to transform the way they engage clients in key functions such as customer service, marketing, and sales.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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