After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities:
The empowered customer is now in control of the business relationship
Delivering customer value is paramount — and an organization’s behavior is as important as the products and services it provides
The pressure to be accountable to the business is not just a symptom of hard times, but a permanent shift that requires new approaches, tools and skills.
The Chevrolet nameplate celebrates its centennial in 2011, yet it is a relative newcomer to India. But the brand is steadily increasing in popularity, rising from eighth to fifth in India in 2010.
A big part of this success stems from the relationships General Motors (GM) India is building with its customers. “India is a country in which more than 55 percent of our population is less than 30 years of age,” says Sumit Sawhney, Vice President, Sales, Marketing & Aftersales. “To connect with that audience, we began a social media initiative last year and now have more than 113,000 fans on our Facebook page. But we can’t target only youth, because our population is so diverse. So we have multiple channels in the digital space where customers can interact with us in real-time. We are creating not just advertising, but a moment of dialogue with customers."
First Tennessee Bank CMO Customer Story - Marketing comes “full circle” to boost campaign ROI Think Tank 7/26/2012 First Tennessee Bank had an extensive data warehouse of customer information generated from multiple touch points, but deriving meaningful insights from all that data was a challenge. With six different home-grown
sales and CRM systems that produced spotty feedback on leads, and no event-driven capabilities, First Tennessee knew it was missing opportunities both to connect with customers and more accurately measure campaign ROI.
The Analytics Boom Internet Evolution Analytics Clan Poll 7/26/2012 Post a comment Surveys predict astonishing growth in analytics software, to $50 billion by 2016.
3 Great Examples of Social Media Marketing CMO Clan Editor's Blog 7/19/2012 13 comments It's easy to talk about customer engagement through social networking. But these three companies have demonstrated how it's done.
IBM Furthers Focus on Marketers Todd Watson 7/18/2012 Post a comment As marketing organizations take the lead in tech acquisitions, it's notable that IBM has spent some $3 billion making acquisitions in this growing market over the past several years, including the acquisitions of Coremetrics, DemandTec, TeaLeaf, and Unica.
Younger Workers More Relaxed About Privacy Mary E. Shacklett 7/18/2012 31 comments Thanks to the widely differing attitudes people have about online privacy, future laws could be very different from what they are today.
Comment Spammer Turns on Victims Editor's Blog 7/10/2012 44 comments In an odd turnaround, a comment spammer sent lawyerly memos to several blogging sites demanding his own comment spam be removed.
After face-to-face interviews with 1,734 CMOs, spanning 19 industries and 64 countries, we know CMOs are feeling stretched, but we also heard great excitement about the future of marketing. These conversations and our in-depth analysis of study findings underscore the need to respond to three new realities:
The empowered customer is now in control of the business relationship
Delivering customer value is paramount — and an organization’s behavior is as important as the products and services it provides
The pressure to be accountable to the business is not just a symptom of hard times, but a permanent shift that requires new approaches, tools and skills.
The Chevrolet nameplate celebrates its centennial in 2011, yet it is a relative newcomer to India. But the brand is steadily increasing in popularity, rising from eighth to fifth in India in 2010.
A big part of this success stems from the relationships General Motors (GM) India is building with its customers. “India is a country in which more than 55 percent of our population is less than 30 years of age,” says Sumit Sawhney, Vice President, Sales, Marketing & Aftersales. “To connect with that audience, we began a social media initiative last year and now have more than 113,000 fans on our Facebook page. But we can’t target only youth, because our population is so diverse. So we have multiple channels in the digital space where customers can interact with us in real-time. We are creating not just advertising, but a moment of dialogue with customers."
First Tennessee Bank CMO Customer Story - Marketing comes “full circle” to boost campaign ROI Think Tank 7/26/2012 First Tennessee Bank had an extensive data warehouse of customer information generated from multiple touch points, but deriving meaningful insights from all that data was a challenge. With six different home-grown
sales and CRM systems that produced spotty feedback on leads, and no event-driven capabilities, First Tennessee knew it was missing opportunities both to connect with customers and more accurately measure campaign ROI.
The Analytics Boom Internet Evolution Analytics Clan Poll 7/26/2012 Post a comment Surveys predict astonishing growth in analytics software, to $50 billion by 2016.
3 Great Examples of Social Media Marketing CMO Clan Editor's Blog 7/19/2012 13 comments It's easy to talk about customer engagement through social networking. But these three companies have demonstrated how it's done.
IBM Furthers Focus on Marketers Todd Watson 7/18/2012 Post a comment As marketing organizations take the lead in tech acquisitions, it's notable that IBM has spent some $3 billion making acquisitions in this growing market over the past several years, including the acquisitions of Coremetrics, DemandTec, TeaLeaf, and Unica.
Younger Workers More Relaxed About Privacy Mary E. Shacklett 7/18/2012 31 comments Thanks to the widely differing attitudes people have about online privacy, future laws could be very different from what they are today.
Comment Spammer Turns on Victims Editor's Blog 7/10/2012 44 comments In an odd turnaround, a comment spammer sent lawyerly memos to several blogging sites demanding his own comment spam be removed.
Social media has been with us for a decade -- but employer policies and the law are anything but firm about the most appropriate usage of this powerful tool.
Businesses often struggle to decide which domain to use. When it comes to purchasing a domain name, you have plenty of extensions to choose from, ranging from .com and .net, to .me, and even .mobi. But which one should you pick?
I've been writing about how the next evolution of the Internet might just be an advertising revolution, and how corporate IT can stay involved as the enablers and providers of the technologies that make this possible.
In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
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M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
M2M: Rise of the Machines? Not Yet David Weldon In the 1970 science fiction thriller Colossus: The Forbin Project, two giant supercomputers from the United States and Soviet Union secretly join forces to take control of the collective nuclear might of the two countries. In the film, the two machines discover each other's existence, communicate back-and-forth, share their collective data, and cut their human creators out of the process. It is the ultimate example of machine-to-machine communications, or M2M. CLICK FOR MORE
