Marketing Analysis - Content for Internet Marketers posted in May 2012

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Content for Internet Marketers posted in May 2012

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All (490) Blog Posts (36) Comments (454)

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- 5/31/2012

- 5/30/2012

CMO Clan Editor's Blog 5/30/2012 22 comments
The Romney team's misspelling of America on an iPhone app is a major marketing blunder.

- 5/30/2012

- 5/29/2012

Jeff Kaplan 5/29/2012 26 comments
Facebook has become a household word for social communication, but it must prove its worth as a marketing platform.

- 5/29/2012

Jeff Fleischman 5/29/2012 19 comments
Far from isolating us at work, social networking has increased our connection and engagement with others.

- 5/29/2012

- 5/28/2012

- 5/27/2012

- 5/26/2012

- 5/25/2012

Chris Poley 5/25/2012 91 comments
The post mortem on Facebook's IPO disaster continues with litigation and inquiries galore.

- 5/24/2012

Todd Watson 5/24/2012 Post a comment
Talking with Mark Frigon about analytics and Internet privacy.

Todd Watson 5/24/2012 Post a comment
Maria Winans of IBM Software on the trend toward communicating more with the "line-of-business" customer set.

Todd Watson 5/24/2012 Post a comment
A former IBMer recalls pathfinding days in social networking.

Todd Watson 5/24/2012 Post a comment
A top hotelier talks about customer relationships.

- 5/24/2012

Todd Watson 5/24/2012 Post a comment
Brian Fetherstonhaugh talks marketing cultures.

Todd Watson 5/24/2012 Post a comment
Chatting with Yuchun Lee about smarter commerce and enhanced social metrics.

- 5/24/2012

- 5/23/2012

- 5/22/2012

Todd Watson 5/22/2012 Post a comment
Smarter commerce is an important opportunity for enterprise marketing management.

- 5/22/2012

Editor's Blog 5/22/2012 20 comments
Fixing mobile, getting into China, and proving its ad model rank among Facebook's major challenges as a newly public company.

Scott Koegler 5/22/2012 12 comments
Dwolla challenges PayPal in cost and transaction time. But banks and credit companies must deploy its API for merchants to benefit fully.

Todd Watson 5/22/2012 Post a comment
Talking smarter commerce with Deja Mi CEO Justin Miller.

Todd Watson 5/22/2012 Post a comment
How smart customers benefit from adopting smarter commerce.

Todd Watson 5/22/2012 Post a comment
Reflections on the opening day of the IBM Smarter Commerce Global Summit.

- 5/22/2012

- 5/21/2012

Ron Miller 5/21/2012 44 comments
If Facebook hopes to reap advertising success from mobile apps, it must put energy into a better mobile interface.

- 5/21/2012

Gil Elbaz 5/21/2012 2 comments
Gil Elbaz, is trying to aggregate all the world's information. But… that's not so simple.

- 5/20/2012

- 5/19/2012

- 5/18/2012

Robert McGarvey 5/18/2012 32 comments
Google's attempts to attribute to search engines a medley of free speech and free press rights is being met with skepticism.

- 5/18/2012

- 5/17/2012

CMO Clan Editor's Blog 5/17/2012 9 comments
Deanna Brown, CEO of Federated Media, talks to Internet Evolution about the evolution of digital marketing and the importance of conversation.

- 5/17/2012

Chris Poley 5/17/2012 60 comments
As Facebook approaches its big go-to-market day tomorrow, it's time to examine the Janus-faced reaction to this IPO.

- 5/17/2012

Gil Elbaz 5/17/2012 4 comments
Gil Elbaz, CEO of Factual, talks about the importance of data and analytics for marketers.

- 5/16/2012

Daniel Sayer 5/16/2012 34 comments
Google's social network is likely to get more important with time, and brand marketers should be taking full advantage of it.

- 5/15/2012

Todd Watson 5/15/2012 Post a comment
Don't underestimate Facebook's place in a data-driven world.

- 5/15/2012

- 5/14/2012

- 5/13/2012

- 5/12/2012

- 5/11/2012

Alan Reiter's Wireless Web World 5/11/2012 9 comments
Google's new Maps for Android has directions for walking indoors.

Todd Watson 5/11/2012 Post a comment
Golfing at Ponta Vedra.

- 5/11/2012

- 5/10/2012

- 5/9/2012

Beau Brendler 5/9/2012 6 comments
ICANN is now offering refunds to new applicants for its top-level domain initiative.

- 5/9/2012

- 5/8/2012

The Big Report 5/8/2012 25 comments
From the transformed enterprise to new interfaces to infrastructure changes and more, we examine what the World Wide Web will look like in 2022.

- 5/8/2012

- 5/7/2012

- 5/6/2012

- 5/5/2012

- 5/4/2012

Alan Reiter's Wireless Web World 5/4/2012 Post a comment
Facebook promotes advertising opportunities on the eve of its IPO.

- 5/4/2012

Steven C. Bennett 5/4/2012 24 comments
Use of unmanned aircraft "drones," controlled remotely, has both inspired innovation and prompted privacy concerns.

- 5/4/2012

Todd Watson 5/4/2012 Post a comment
IBM acquires Tealeaf Technology to help organizations react faster to consumer trends.

- 5/3/2012

Editor's Blog 5/3/2012 5 comments
Major League Baseball's accommodation with online scalping teaches a lesson in living with piracy.

- 5/3/2012

Brian Margolies 5/3/2012 14 comments
The CIO of New Jersey's largest distributor of wine and spirits is stumped by his firm's lack of social media traction.

- 5/2/2012

- 5/1/2012

Todd Watson 5/1/2012 1 comment
Transactions make the world go around.

Todd Watson 5/1/2012 1 comment
Forbes executives explain their approach to customer engagement.

- 5/1/2012

what.the.ferraro 5/1/2012 19 comments
Nicole and Kim are putting Siri to the test again by channeling their inner Zooey Deschanels.

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a moderated blogosphere of internet experts

Harry Hawk 6/20/2013 1 comment

Social networking sites and search engines continue to hone the tools they use to help advertisers spread their messages, measure results, and avoid fraud.

most recent post: kq4ym... What Google and Facebook are doing is the same thing late night cable TV and radio advertisers have...

Jon Carter 6/19/2013 6 comments

most recent post: Mitch Wagner... Yup, I can walk from one room to another and forget why I did. But I have an encyclopedic memory for...

Kevin Jacoby 6/19/2013 10 comments

It's safe to assume Microsoft isn't going anywhere.

most recent post: robjvargas... I agree that Microsoft has an amazing propensity for screwing up. But let's take a look at something...

Jason Mick 6/19/2013 7 comments

The US National Security Agency learned the hard way that it can be dangerous to give a contractor too much money and access, with too little scrutiny. The NSA and other government agencies hire tens of thousands of contractors a year to analyze data. Edward Snowden -- who revealed himself as the NSA leaker after fleeing the country -- was one such contractor, reportedly holding a $122,000 salaried position at Booz Allen Hamilton at the time of his departure.

most recent post: Mitch Wagner... I expect the NSA did not avoid paying benefits. I expect Booz paid benefits, and that would have come...

Hilary Allison 6/18/2013 13 comments

most recent post: Ariella... @nasimon I use them very rarely and only to come across as positive or sympathetic, not to be insult...

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John Kennedy
How Big-Data Is Changing Marketing

6|13|13

1 comment

Kim Davis
Big-Data Can’t Always Sell Wine

5|21|13

10 comments

Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13

1 comment

Kim Davis
Fast Forward to the Future

4|23|13

20 comments

Mitch Wagner
Google Launches Its Most Depressing Service Yet

4|15|13

10 comments

Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13

3 comments

Kim Davis
Ladies, Your Tablet Awaits

3|21|13

37 comments

Wisdom of the Big Chair
NFC Moves Into the Mainstream

3|20|13

No comments

Wisdom of the Big Chair
Integrating Security Into Your Cloud Contract

3|19|13

No comments

Brian Baron
How Edmunds.com Collects Customer Information

3|18|13

No comments

John Kennedy
How Big-Data Is Changing Marketing
6|13|13 | 1:07 | 1 comment

Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.

Kim Davis
Big-Data Can’t Always Sell Wine
5|21|13 | 2:23 | 10 comments

Whole Foods Global Wine Purchaser Doug Bell told me about some of the constraints on using analytics in the US wine market.

Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track
5|6|13 | 3:51 | 1 comment

New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.

Kim Davis
Fast Forward to the Future
4|23|13 | 2:29 | 20 comments

A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.

Mitch Wagner
Google Launches Its Most Depressing Service Yet
4|15|13 | 2:59 | 10 comments

Google's new Inactive Account Manager lets you control how Google disposes of your accounts when you die.

Second Shooter
Argument Over Top-Level Domains Is 'Stupid'
4|11|13 | 2:07 | 3 comments

The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.

Kim Davis
Ladies, Your Tablet Awaits
3|21|13 | 2:22 | 37 comments

ePad Femme is the world’s first tablet “made exclusively for women.”

Wisdom of the Big Chair
NFC Moves Into the Mainstream
3|20|13 | 2:16 | No comments

While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.

Wisdom of the Big Chair
Integrating Security Into Your Cloud Contract
3|19|13 | 3:35 | No comments

Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.

Brian Baron
How Edmunds.com Collects Customer Information
3|18|13 | 1:15 | No comments

Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.

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