YouTube Marketing: Not Quite the Super Bowl CMO Clan Editor's Blog 4/26/2012 10 comments Equating YouTube advertising with Super Bowl advertising is a stretch, but AdWords for video does present CMOs with opportunities worth exploring.
Google's Surprising & Scary Revelation IT Clan Editor's Blog 4/26/2012 20 comments The SDN revolution is very real, and Google stands to win dramatically, thanks to its unique position relative to the Internet. That's a scary thought.
From Social Media to Social CRM Think Tank 4/25/2012 Getting closer to customers is a top priority for CEOs, according to the IBM 2010 CEO Study.1 Today’s businesses are fervently building social media programs to do just this. But are customers as enthusiastic? Actually, most do not engage with companies via social media simply to feel connected. It turns out, customers are far more pragmatic. To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’ time, attention, endorsement and data.
Reaping the Benefits of Data and Analytics Think Tank 4/25/2012 Thanks to social media and e-commerce, there is now more information available to marketing professionals than ever. That's the good news. Understanding this data and reaping the benefits, however, is more complicated. This report examines what CMOs need to know when building their marketing-with-data strategies.
Digital Marketing: Moving From Content to Engagement Think Tank 4/25/2012 The days of content may be numbered. CMOs now need to devise strategies for engaging beyond one-dimensional messages -- or they risk having their content get lost in a flood of too much information. This report examines new ways for marketing leaders to engage with customers and successfully capture their attention in the digital age.
Businesses Need Better Sentiment Analysis Midmarket Clan Editor's Blog 4/23/2012 10 comments Sentiment analysis continues to be dogged by accuracy problems, but shrewd deployment can still have a business impact.
Getting the Most from Mobile Marketing Think Tank 4/18/2012 The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
How Brands Can Use (& Are Using) Instagram CMO Clan Editor's Blog 4/17/2012 13 comments Now that Facebook has acquired Instagram, marketers should take a closer look at how the photo-sharing service can enhance their social presence.
Tearing Yahoo Apart Editor's Blog 4/12/2012 10 comments CEO Scott Thompson and activist investor Daniel Loeb seem to agree on Yahoo's future, but they may still tear the company apart.
Top Mistakes CIOs Make Nigel Fortlage 4/12/2012 21 comments Trusting vendors, overpromising, and not aligning IT with the business needs are among the top mistakes made by CIOs.
A Social App for Virtual Tourists John Scott Lewinski 4/11/2012 14 comments Roamz provides local color for virtual tourists, allowing them to get a sense of local activity before and once they arrive.
New Horizons for Social Business Midmarket Clan Editor's Blog 4/2/2012 6 comments Internal adoption of social media is outpacing outward deployment as the social business concept gains traction in the enterprise.
YouTube Marketing: Not Quite the Super Bowl CMO Clan Editor's Blog 4/26/2012 10 comments Equating YouTube advertising with Super Bowl advertising is a stretch, but AdWords for video does present CMOs with opportunities worth exploring.
Google's Surprising & Scary Revelation IT Clan Editor's Blog 4/26/2012 20 comments The SDN revolution is very real, and Google stands to win dramatically, thanks to its unique position relative to the Internet. That's a scary thought.
From Social Media to Social CRM Think Tank 4/25/2012 Getting closer to customers is a top priority for CEOs, according to the IBM 2010 CEO Study.1 Today’s businesses are fervently building social media programs to do just this. But are customers as enthusiastic? Actually, most do not engage with companies via social media simply to feel connected. It turns out, customers are far more pragmatic. To successfully exploit the potential of social media, companies need to design experiences that deliver tangible value in return for customers’ time, attention, endorsement and data.
Reaping the Benefits of Data and Analytics Think Tank 4/25/2012 Thanks to social media and e-commerce, there is now more information available to marketing professionals than ever. That's the good news. Understanding this data and reaping the benefits, however, is more complicated. This report examines what CMOs need to know when building their marketing-with-data strategies.
Digital Marketing: Moving From Content to Engagement Think Tank 4/25/2012 The days of content may be numbered. CMOs now need to devise strategies for engaging beyond one-dimensional messages -- or they risk having their content get lost in a flood of too much information. This report examines new ways for marketing leaders to engage with customers and successfully capture their attention in the digital age.
Businesses Need Better Sentiment Analysis Midmarket Clan Editor's Blog 4/23/2012 10 comments Sentiment analysis continues to be dogged by accuracy problems, but shrewd deployment can still have a business impact.
Getting the Most from Mobile Marketing Think Tank 4/18/2012 The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
How Brands Can Use (& Are Using) Instagram CMO Clan Editor's Blog 4/17/2012 13 comments Now that Facebook has acquired Instagram, marketers should take a closer look at how the photo-sharing service can enhance their social presence.
Tearing Yahoo Apart Editor's Blog 4/12/2012 10 comments CEO Scott Thompson and activist investor Daniel Loeb seem to agree on Yahoo's future, but they may still tear the company apart.
Top Mistakes CIOs Make Nigel Fortlage 4/12/2012 21 comments Trusting vendors, overpromising, and not aligning IT with the business needs are among the top mistakes made by CIOs.
A Social App for Virtual Tourists John Scott Lewinski 4/11/2012 14 comments Roamz provides local color for virtual tourists, allowing them to get a sense of local activity before and once they arrive.
New Horizons for Social Business Midmarket Clan Editor's Blog 4/2/2012 6 comments Internal adoption of social media is outpacing outward deployment as the social business concept gains traction in the enterprise.
The US National Security Agency learned the hard way that it can be dangerous to give a contractor too much money and access, with too little scrutiny. The NSA and other government agencies hire tens of thousands of contractors
a year to analyze data. Edward Snowden -- who revealed himself as the NSA leaker after fleeing the country -- was one such contractor, reportedly holding a $122,000 salaried position at Booz Allen Hamilton at the time of his departure.
Midsize businesses rarely achieve the same standards of security in their own datacenters as professional providers that specialize in delivering these services to organizations.
Big-data and analytics tools enable marketers to understand customers as individuals, identifying unmet needs and addressing each customer as a "segment of one," says John Kennedy, VP corporate marketing, IBM.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The IBM Smarter Commerce Global Summit in Monaco kicked into high gear today, and we've already begun to see news emerging from that lovely city-state by the sea.
Expert Integrated Systems: Changing the Experience & Economics of IT In this e-book, we take an in-depth look at these expert integrated systems -- what they are, how they work, and how they have the potential to help CIOs achieve dramatic savings while restoring IT's role as business innovator. READ THIS eBOOK
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