The Macrosite for News, Analysis and Opinion about the Future of the Internet
Marketing Analysis
Content for Internet Marketers posted in March 2011
All (249)           Blog Posts (15)           Comments (234)          
All
Comment: Re: too regular is bad - ivka - 3/31/2011
Comment: Re: too regular is bad - AGreen - 3/31/2011
Comment: too regular is bad - ivka - 3/31/2011
Research Turns Email Marketing 'Wisdom' on Its Head
Scott Koegler  
3/31/2011   15 comments
Forget the 'Tuesday Blast' – you may find your email marketing does better over the weekend
Comment: Re: Trends - abdlah - 3/28/2011
Comment: Re: Trends - hiranjay - 3/28/2011
Comment: Very,Very True... - aum007 - 3/26/2011
Comment: Trends - abdlah - 3/25/2011
Comment: Re: Some misstep! - Mary Jander - 3/24/2011
Comment: Some misstep! - modza - 3/24/2011
A Platform Shift Boosts Site's Success
Scott Koegler  
3/24/2011   10 comments
A Website built for flexible content delivery has put the "soul" into CommPartners's online presence
Comment: Cleanup the ad - javeriayounes - 3/24/2011
Google’s Ad Cleanup May Hurt Revenues
Second Shooter  
3/24/2011   4 comments
Google is making it easier to filter out unreasonable ads, but it may hurt ad revenue potential.
IT & Marketing Must Join to Support Digital Portfolios
Mary E. Shacklett  
3/24/2011   15 comments
Enterprises are consolidating their marketing activities on the Web into digital portfolios jointly managed by IT and marketing
Comment: Re: Supplement - Mr. Roques - 3/23/2011
Comment: Re: NYT article - Alan Reiter - 3/21/2011
Comment: Re: Hear, hear! - Jeff Cole - 3/21/2011
Comment: Hear, hear! - modza - 3/21/2011
Comment: NYT article - RamonAntonio - 3/21/2011
Comment: Re: Not so sure! - nimantha.de - 3/21/2011
Extending Web 2.0 Customer Dialogue Beyond Sales
Jeff Cole  
3/21/2011   6 comments
Enterprises that restrict their use of Web 2.0 to sales and marketing are missing out on some key opportunities for customer dialogue and influence
Comment: Re: Not so sure! - Joe Grimm - 3/20/2011
Comment: Re: Not so sure! - hounhosp - 3/19/2011
Comment: Re: I wish - Joe Grimm - 3/19/2011
Comment: Re: Not so sure! - Joe Grimm - 3/19/2011
Comment: Re: mix and match - Joe Grimm - 3/19/2011
Comment: Re: Focus - Joe Grimm - 3/19/2011
Comment: Re: Focus - Joe Grimm - 3/19/2011
Comment: Non-issue for most - cbernard - 3/19/2011
Comment: I wish - Kurtkeys - 3/19/2011
Comment: what a nice story - slfisher - 3/19/2011
Comment: Time on your hands? - Jason_13 - 3/18/2011
Comment: Not so sure! - hounhosp - 3/18/2011
Comment: Re: Puzzling - Alan Reiter - 3/18/2011
Comment: Re: Puzzling - audreypeters - 3/18/2011
Comment: Re: Puzzling - Alan Reiter - 3/18/2011
Comment: Puzzling - Mary Jander - 3/18/2011
Comment: mix and match - Chris Poley - 3/18/2011
NY Times Raises Questions, Along With Paywall
Alan Reiter  
3/18/2011   47 comments
As The New York Times puts its copy behind a paywall, readers still get free copy -- and some choices that might make paper more attractive
Comment: Re: Focus - audreypeters - 3/18/2011
Comment: Re: Focus - Mary Jander - 3/18/2011
Comment: Live USB - Michael P. Kassner - 3/18/2011
Comment: Re: Focus - abdlah - 3/18/2011
Comment: Re: Focus - SteveGNYC - 3/18/2011
Comment: Re: Focus - Joe Grimm - 3/18/2011
Comment: Focus - abdlah - 3/18/2011
Public Alert System Goes Commercial
Joe Grimm  
3/18/2011   25 comments
Internet-based Nixle, used by the FBI to get the word out about local crime, is turning its network to business uses, too
Comment: sucess - dbergman - 3/17/2011
Comment: Great story... - JC Cameron - 3/17/2011
Piracy Makes Graphic Novel an 'Underground' Hit
Rob Salkowitz  
3/17/2011   12 comments
When a comic book cult classic went digital without their OK, the authors parlayed the exposure into further sales
Comment: Bill of Rights 2.0 - DHagar - 3/14/2011
Bill of Rights 2.0
Internet Evolution Poll  
3/14/2011   8 comments
Are you in favor of an 'online privacy bill of rights'?
Comment: CanSecWest - Mike Acker - 3/14/2011
Comment: Re: Interesting, Jart - tsaleem - 3/13/2011
Comment: Chrome version 10 - Jart Armin - 3/11/2011
Comment: safety - dbergman - 3/10/2011
Comment: Who programs? - dbergman - 3/10/2011
Comment: Re: Evercookies - davidmanheim - 3/10/2011
Comment: Re: Offline access - antonis - 3/10/2011
New 'Evercookies' Persist in Hiding
Michael Kassner  
3/10/2011   38 comments
A new type of Web-browser cookies are stored outside the browser, making them tough to find and delete
Comment: Similar Work - rjacksix - 3/9/2011
Comment: Re: Offline access - SteveGNYC - 3/9/2011
Comment: Re: Offline access - SteveGNYC - 3/9/2011
Comment: Offline access - taimur_tz - 3/9/2011
Tools Help Jump the Gap to Mobile Apps
Sean Gallagher  
3/9/2011   8 comments
New software is helping developers stay ahead of adapting corporate applications to a growing range of mobile devices
Comment: Re: Supplement - Dan Cypra - 3/8/2011
Comment: Re: Supplement - cbernard - 3/7/2011
Mobile 3D: More Hype Than Hip Right Now
Ron Miller  
3/7/2011   9 comments
Recent product announcements of mobile 3D displays at the CeBIT trade fair in Germany may end up a minor attraction for users
Comment: nothing new - dbergman - 3/5/2011
Comment: Re: Supplement - SteveGNYC - 3/5/2011
Comment: Re: Supplement - Mr. Roques - 3/5/2011
Comment: Supplement - DavidSilversmith - 3/5/2011
Comment: Aggregation is key - AGreen - 3/4/2011
Microsoft's 'Bing Deals' Aggregates Dealmap Coupons
Alan Reiter's Wireless Web World  
3/4/2011   10 comments
Check out Microsoft's Bing Deals – just not from a Windows Phone 7
Comment: Commitment - Mashka - 3/4/2011
Comment: Full Circle - jabailo - 3/4/2011
Four Things That Can't Be Virtual in Business
Dan Cypra  
3/4/2011   25 comments
Internet communication is great, but there are some things it can never replace in the business world
Comment: Links Versus Search - jabailo - 3/1/2011
Link Farming & Other SEO Misdeeds Make Headlines
Sean Gallagher  
3/1/2011   11 comments
A recent case in which someone gamed Google's ranking system to push JC Penney illustrates the havoc SEO engineering can produce




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Joe Stanganelli
Joe Stanganelli   5/20/2013   7 comments
As Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.
George Taylor
George Taylor   5/20/2013   7 comments
Has China stolen a march on the West, developing an Internet architecture that is not only based on IPv6, but is also inherently secure from both internal and external attack?
Ron Miller
Ron Miller   5/17/2013   19 comments
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
Alan Reiter
Alan Reiter   5/16/2013   31 comments
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
IETV: the thinkerNet on film
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Paul J. Fleuranges
Digital Signage Keeps NYC Subway Straphangers on Track

5|6|13   |   3:51   |   No comments


New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
Kim Davis
Fast Forward to the Future

4|23|13   |   2:29   |   20 comments


A look back at tech writing in the 90s makes us wonder where enterprise IT will be 20 years from now.
Mitch Wagner
Google Launches Its Most Depressing Service Yet

4|15|13   |   2:59   |   10 comments


Google's new Inactive Account Manager lets you control how Google disposes of your accounts when you die.
Second Shooter
Argument Over Top-Level Domains Is 'Stupid'

4|11|13   |   2:07   |   3 comments


The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
Kim Davis
Ladies, Your Tablet Awaits

3|21|13   |   2:22   |   37 comments


ePad Femme is the world’s first tablet “made exclusively for women.”
Wisdom of the Big Chair
NFC Moves Into the Mainstream

3|20|13   |   2:16   |   No comments


While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Wisdom of the Big Chair
Integrating Security Into Your Cloud Contract

3|19|13   |   3:35   |   No comments


Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Brian Baron
How Edmunds.com Collects Customer Information

3|18|13   |   1:15   |   No comments


Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Brian Baron
How Edmunds.com Uses Analytics to Customize Site

3|14|13   |   0:47   |   No comments


The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Second Shooter
Locked Handsets Aren't the Problem – Subsidies Are the Problem

3|13|13   |   2:09   |   10 comments


Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
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Todd Watson
Todd Watson   5/17/2013   2 comments
It's been 17 years since I've visited the city of Dublin, but I still have some very distinct impressions from my one and only visit.
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Internet Evolution – not for thickies
Keep Critical Data With a Knowledge Management System
Taimoor Zubair
Fortune 500 companies lose at least
$31.5 billion a year by failing to share knowledge. A Knowledge Management System (KMS) can help companies significantly reduce these costs.

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IT Suffers From Obama Admin's Jekyll & Hyde Approach to Privacy Rights
Ron Miller
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to
veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.

CLICK FOR MORE
Yahoo Needs to Break Tumblr in Order to Fix It
Joe Stanganelli
As
Mitch Wagner discussed today, Yahoo is acquiring Tumblr. The big Internet debate at the moment is whether Tumblr will be good or bad for Yahoo. Regardless of their stances on the future of Yahoo itself, many claim that Yahoo will somehow ruin Tumblr.

CLICK FOR MORE