A Short Route to Customer Turnoff Dee-Ann LeBlanc 11/30/2010 38 comments Making online life difficult for B2B partners or customers isn't good for business. Here are some cautionary tales
Merchants Looking to Cash In on Check-Ins CMO Clan Editor's Blog 11/24/2010 18 comments Services like Foursquare and Gowalla are trying to sell merchandise directly through social media, and big companies including Pepsi and Safeway are jumping on
Retail Execs Seek Improved Search Executive Clan Editor's Blog 11/19/2010 Post a comment CEOs and SEO managers complain that search results are still not relevant and not personal enough to be effective
The Pervasive E-Newsletter Still Works Scott Koegler 11/12/2010 23 comments Many companies that claim to have succeeded in sales via social networking in fact have better luck with old-fashioned email newsletters
Why Intel Went Into the Journalism Business CMO Clan Editor's Blog 11/10/2010 6 comments Faced with dwindling numbers of tech journalists to help Intel get its message out, the company decided to launch its own in-house operation
Corporate Espionage Gets Social Scott Koegler 11/8/2010 12 comments Corporate espionage was once done by phone only. These days, online links are advancing the cause of phishing – and fishing for information
Exodus Suggests Google's in Decline CMO Clan Editor's Blog 11/3/2010 17 comments Is Google on the decline, being replaced by Facebook as the new, hot company? Will marketers have to replace their search optimization skills with social media optimization?
How Spammers Circumvent 'CAPTCHAS' Scott Koegler 11/2/2010 24 comments Although 'CAPTCHA' images protect users from spam by requiring human intervention, spammers are turning to humans to circumvent them
A Short Route to Customer Turnoff Dee-Ann LeBlanc 11/30/2010 38 comments Making online life difficult for B2B partners or customers isn't good for business. Here are some cautionary tales
Merchants Looking to Cash In on Check-Ins CMO Clan Editor's Blog 11/24/2010 18 comments Services like Foursquare and Gowalla are trying to sell merchandise directly through social media, and big companies including Pepsi and Safeway are jumping on
Retail Execs Seek Improved Search Executive Clan Editor's Blog 11/19/2010 Post a comment CEOs and SEO managers complain that search results are still not relevant and not personal enough to be effective
The Pervasive E-Newsletter Still Works Scott Koegler 11/12/2010 23 comments Many companies that claim to have succeeded in sales via social networking in fact have better luck with old-fashioned email newsletters
Why Intel Went Into the Journalism Business CMO Clan Editor's Blog 11/10/2010 6 comments Faced with dwindling numbers of tech journalists to help Intel get its message out, the company decided to launch its own in-house operation
Corporate Espionage Gets Social Scott Koegler 11/8/2010 12 comments Corporate espionage was once done by phone only. These days, online links are advancing the cause of phishing – and fishing for information
Defining ‘Spam’ Scott Koegler 11/4/2010 3 comments It’s time to come up with a concrete definition of spam.
Exodus Suggests Google's in Decline CMO Clan Editor's Blog 11/3/2010 17 comments Is Google on the decline, being replaced by Facebook as the new, hot company? Will marketers have to replace their search optimization skills with social media optimization?
How Spammers Circumvent 'CAPTCHAS' Scott Koegler 11/2/2010 24 comments Although 'CAPTCHA' images protect users from spam by requiring human intervention, spammers are turning to humans to circumvent them
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
Facebook advertising is a lightning rod. It seems neither brands nor consumers are 100 percent happy about the social media site's policies, placement, or procedures. But the real controversy about Facebook ads and promotions is over whether they work.
By now, you've most likely heard about the 3D-printed gun that Texas-based Defense Distributed demonstrated last week. But we haven't heard the last about the censorship war that began soon afterward.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
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