REAL Coupons Todd Watson 7/30/2012 4 comments IBM recently partnered with major German retail hypermarket chain, REAL, to provide a convenient and personalized service to shoppers, even if they forgot their paper coupons back at home.
3 Great Examples of Social Media Marketing CMO Clan Editor's Blog 7/19/2012 13 comments It's easy to talk about customer engagement through social networking. But these three companies have demonstrated how it's done.
IBM Furthers Focus on Marketers Todd Watson 7/18/2012 Post a comment As marketing organizations take the lead in tech acquisitions, it's notable that IBM has spent some $3 billion making acquisitions in this growing market over the past several years, including the acquisitions of Coremetrics, DemandTec, TeaLeaf, and Unica.
Younger Workers More Relaxed About Privacy Mary E. Shacklett 7/18/2012 31 comments Thanks to the widely differing attitudes people have about online privacy, future laws could be very different from what they are today.
Shopping in the Great White North Todd Watson 7/12/2012 3 comments SHOP.CA, Canada’s largest online e-commerce marketplace, is using analytics software from IBM’s smarter commerce initiative to help engage increasingly empowered online consumers in a unique shopping experience.
Shopping for That MobileBeat Todd Watson 7/3/2012 Post a comment IBM Research has created a new augmented reality application that gives in-store shoppers instant product details and promotions, all in the palms of their hands.
REAL Coupons Todd Watson 7/30/2012 4 comments IBM recently partnered with major German retail hypermarket chain, REAL, to provide a convenient and personalized service to shoppers, even if they forgot their paper coupons back at home.
3 Great Examples of Social Media Marketing CMO Clan Editor's Blog 7/19/2012 13 comments It's easy to talk about customer engagement through social networking. But these three companies have demonstrated how it's done.
IBM Furthers Focus on Marketers Todd Watson 7/18/2012 Post a comment As marketing organizations take the lead in tech acquisitions, it's notable that IBM has spent some $3 billion making acquisitions in this growing market over the past several years, including the acquisitions of Coremetrics, DemandTec, TeaLeaf, and Unica.
Younger Workers More Relaxed About Privacy Mary E. Shacklett 7/18/2012 31 comments Thanks to the widely differing attitudes people have about online privacy, future laws could be very different from what they are today.
Shopping in the Great White North Todd Watson 7/12/2012 3 comments SHOP.CA, Canada’s largest online e-commerce marketplace, is using analytics software from IBM’s smarter commerce initiative to help engage increasingly empowered online consumers in a unique shopping experience.
Shopping for That MobileBeat Todd Watson 7/3/2012 Post a comment IBM Research has created a new augmented reality application that gives in-store shoppers instant product details and promotions, all in the palms of their hands.
Has China stolen a march on the West, developing an Internet architecture that is not only based on IPv6, but is also inherently secure from both internal and external attack?
Recently, the Obama administration has been of two minds where privacy rights are concerned. On one hand, you have an administration that vowed to veto CISPA and mandated open data for government websites. On the other hand, you have an increasingly out-of-control Department of Justice on a fishing expedition at AP and demanding legislation to let the FBI wiretap private, encrypted communications and levy fines if a company fails to comply.
The apartment and house sharing service, Airbnb, now requires members to verify their identities by demonstrating a presence on the web, and by either scanning a government ID or entering detailed personal details. Other enterprises should take a close look at Airbnb's verification policies.
Facebook advertising is a lightning rod. It seems neither brands nor consumers are 100 percent happy about the social media site's policies, placement, or procedures. But the real controversy about Facebook ads and promotions is over whether they work.
New York's Metropolitan Transit Authority is conducting a pilot test of digital kiosks to guide subway users to where they want to go more efficiently and at lower cost.
The whole Amazon.reader debate is a double-stupid. It's stupid to think that there's any e-book buyer who doesn't know Amazon's URL, and it was stupider to let ICANN launch the whole free-form TLD initiative to start with.
While NFC's original goal was to enhance mobile commerce applications, it is finding its way into a number of other uses, which is creating both opportunity as well as challenges for IT departments.
Enterprises would like to move to cloud computing but are hesitant because they are concerned about providers’ ability to secure company data. Here are some tips that help to ensure that if breaches occur, the business is not left holding the bag.
Edmunds separates customers into segments based on the info it collects on its site and from partners, and uses that to push out custom content, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
The automotive website uses propensity modeling to target ads and customer registration forms, said Brian Baron, director of business analytics for Edmunds.com, at Predictive Analytics Innovation Summit.
Subsidized handsets, rather than locked handsets, should be the focus of regulators. We're not getting good deals, not fostering innovation, and weakening our power as buyers.
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