Dan Cypra 11/22/2013 29 comments
It's not easy. It takes a long time. But you may recover from a Google search engine optimization penalty.
Dan Cypra 8/15/2013 44 comments
Your web domain does more than introduce your company. It's also how prospective customers find you and how Google ranks you. With so much weighing on a few letters, selecting the right domain is critical.
Dan Cypra 5/23/2013 65 comments
Choosing the correct domain can be critical to your company's online credibility and ranking.
Dan Cypra 2/14/2013 27 comments
Google is unforgiving about SEO gaming -- even when its own contractors are guilty of this error.
Dan Cypra 12/7/2012 15 comments
When brands try to pull a fast one on search engines, the results can be embarrassing – and public.
Dan Cypra 11/19/2012 34 comments
Search engine optimization has matured -- and that means IT and marketing professionals must learn new techniques and tips to leverage this tool.
Dan Cypra 10/16/2012 36 comments
A press release is more than just an announcement. Here are some top tips for using online press releases to build your brand, forge new partnerships, and get what you want.
Dan Cypra 8/6/2012 15 comments
Despite a deal that sets the stage for online poker players to be refunded after a DOJ ruling last fall, questions abound as to whether they'll get all their money back.
Dan Cypra 5/23/2012 39 comments
New legislation is making last year's closure of three top online poker sites ancient history. Online lotteries, casino games, and other cash-driven betting activities are reappearing with a vengeance.
Dan Cypra 1/17/2012 4 comments
A recent opinion letter from the Department of Justice has confused the status of online gambling, rather than clarifying it.
Dan Cypra 11/28/2011 21 comments
Lawmakers are questioning the use of computer programs that play poker automatically for online players.
Dan Cypra 10/6/2011 21 comments
If you intend to make online polling part of your marketing strategy, you need these top tips for making it work.
Dan Cypra 9/22/2011 26 comments
The US DOJ has cracked down on a popular online poker site. Players say regulation could help avoid similar debacles in the future.
Dan Cypra 6/30/2011 32 comments
Twitter makes a great source for news and views, but only if it's used for the right audience and within appropriate limits.
Dan Cypra 4/25/2011 57 comments
With the three largest US poker sites taken offline, players have taken action on the Web
Dan Cypra 4/15/2011 25 comments
If you conduct a lot of your international business online, here are the top tips you'll need to make part of your everyday strategy
Dan Cypra 3/4/2011 25 comments
Internet communication is great, but there are some things it can never replace in the business world
Dan Cypra 1/20/2011 21 comments
Software that supports online, Web-based meetings doesn't have to cost a fortune – but watch out for these key features
Dan Cypra 12/16/2010 13 comments
To succeed online, your customer service must be as easy to use and as hip as the Net itself
Dan Cypra 10/29/2010 32 comments
Online forums can be key elements of your promotional plan. But it helps to follow these rules of the road
Dan Cypra 8/23/2010 14 comments
Branding your Website is best achieved by taking a few design steps at once
Dan Cypra 7/23/2010 14 comments
If you're among the many firms competing for consumer attention on social sites, here are few tips to help you stand out
Dan Cypra 7/2/2010 16 comments
Banner ads are a staple of Web advertising. Here is a primer on how to use them to best advantage
Dan Cypra 6/4/2010 10 comments
Pondering how to populate your marketing newsletter? Here are some basic sources of eye-catching content
Dan Cypra 5/7/2010 11 comments
Where you position links in your business newsletters determines their success with online readers
Dan Cypra 4/16/2010 24 comments
The burning question for online marketers is whether to use e-newsletters or social media like Facebook and Twitter
Dan Cypra 3/26/2010 14 comments
Knowing when to send – and when not to – is critical to succeeding with online marketing mailings
Dan Cypra 2/19/2010 7 comments
Here are some tips to ensure your plain text e-newsletters will get read by those who can't retrieve them in html
Dan Cypra 1/25/2010 8 comments
Two different email newsletter distributors, Constant Contact and MyEmma, can fulfill most business requirements
Dan Cypra 1/8/2010 7 comments
Here's a quick guide to tracking how well your newsletters are really doing online
Dan Cypra 12/4/2009 11 comments
Here are suggestions for ensuring that readers pass your newsletter along and garner more prospects
Dan Cypra 11/20/2009 11 comments
There are a few key rules to reaping benefits from graphics in your e-newsletter
Dan Cypra 11/5/2009 9 comments
Following these simple layout steps for your Web newsletter can speed your open and click-through rates
Dan Cypra 10/22/2009 8 comments
Using video and audio in your promotional online newsletters is great; but make sure you're getting the most for your effort
Dan Cypra 10/2/2009 3 comments
Here are some key tips for improving your click-through and open rates by translating your newsletters into your readers' native tongues
Dan Cypra 9/25/2009 21 comments
Don't send your newsletter until you are sure you've done a thorough job of proofreading it and testing the mailing
Dan Cypra 8/28/2009 14 comments
Here are tips to keep your online newsletters fresh and au courant
Dan Cypra 8/21/2009 6 comments
Here are a few tried-and-true steps toward newsletter success on the Web
Dan Cypra 8/4/2009 13 comments
With a few simple steps and a bit of effort, it's relatively simple to create a marketing mailing list
Dan Cypra 7/15/2009 8 comments
How to ensure that folk click through to your site and open your messages
Dan Cypra 7/1/2009 22 comments
If your job involves mass emailing, check out this list of ways to avoid having your email 'trashed'
Dan Cypra 6/10/2009 14 comments
Barney Frank's latest bid to legalize Internet gambling sets an example for establishing consumer confidence in other online businesses
Dan Cypra 5/28/2009 14 comments
Internet freedom and the right to domain names are put to the test in recent high-profile online gambling cases
Dan Cypra 2/24/2009 3 comments
Online forums are key to maintaining dialogue with users of your Website
Dan Cypra 1/16/2009 6 comments
The upcoming year could hold some surprises when it comes to Internet gambling
Dan Cypra 12/12/2008 9 comments
Think online poker is really illegal? Despite 60 Minutes, you can play with confidence
Dan Cypra 11/21/2008 13 comments
State and federal actions are making it a lot tougher – and more complicated – for US-based online gambling sites
Dan Cypra 11/7/2008 6 comments
Features that make online poker great could work for other sites as well
Dan Cypra 10/17/2008 7 comments
A ruling in Kentucky could jeopardize the Internet rights of people elsewhere
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