Mary E. Shacklett 12/3/2013 2 comments
Though marketing and IT leaders want different things from web metrics, smart companies should satisfy both.
Mary E. Shacklett 11/8/2013 34 comments
One comment, captured on video or tweet, can create a firestorm of revenue-destroying social media outcry. Here are some ways to prevent or mitigate the damage.
Mary E. Shacklett 10/22/2013 14 comments
IT departments cannot control the quality of Internet connections shoppers use to connect to their sites. But tools and analytics help IT enhance their responses -- and improve customer service, as a result.
Mary E. Shacklett 9/19/2013 41 comments
Businesses should encourage mass transit officials to add WiFi to trains, buses, and subways to encourage ridership and empower employees to learn on the go.
Mary E. Shacklett 8/30/2013 43 comments
It could take decades before any link between cellphones and brain cancer is determined or ruled out. But that isn't stopping some patients from suing.
Mary E. Shacklett 7/31/2013 42 comments
In the interest of customer service, companies answer their phones.
Mary E. Shacklett 6/14/2013 27 comments
Businesses involved in the home energy management space must overcome consumer concerns about security and control.
Mary E. Shacklett 6/7/2013 25 comments
Technologies like WiFi and the Internet of Things are helping defray the trillions companies, employees, healthcare providers, and government agencies spend on elder support each year.
Mary E. Shacklett 5/24/2013 92 comments
Address online behavior upfront -- or you could wind up in court later.
Mary E. Shacklett 5/1/2013 32 comments
When you're pursuing an education online, it's important to make sure employers in your field accept degrees from these universities and colleges.
Mary E. Shacklett 4/19/2013 18 comments
In response to social media, external competition, and tighter budgets, IT departments are integrating community and collaboration tools to improve services and cut costs.
Mary E. Shacklett 4/5/2013 13 comments
We have the tech for telecommuting, but as BofA and Yahoo recently demonstrated, it takes more than great tools to make work-from-home programs succeed.
Mary E. Shacklett 4/1/2013 14 comments
Take careful note of the pros and cons when considering collocation as an efficiency measure for datacenters.
Mary E. Shacklett 3/20/2013 61 comments
Once it overcomes technical and legal hurdles, telesurgery could reshape modern healthcare.
Mary E. Shacklett 3/13/2013 15 comments
From hurricanes and snowstorms in the US to long-term initiatives abroad, charities like UNICEF and the Red Cross are mobilizing the Internet for the benefit of many.
Mary E. Shacklett 2/20/2013 90 comments
Big-data, social media, and analytics give companies access to lots of user info. Privacy notices and ethics mandate that organizations only use data in prescribed ways. It's a balancing act.
Mary E. Shacklett 2/13/2013 26 comments
Government mandates, pricing pressure, and customer service are driving logistics companies to adopt wireless solutions that monitor, track, and guide drivers, trucks, and inventory throughout their voyages.
Mary E. Shacklett 1/28/2013 32 comments
This year, IT execs are focusing on all things Internet, gearing up this technological and corporate backbone to support everything from big-data to videoconferencing.
Mary E. Shacklett 1/15/2013 12 comments
Risk management is complex. Third-party data harvesting can make it even more complicated.
Mary E. Shacklett 12/21/2012 139 comments
Banks face new competition from financial services vendors that put the customer at the center of operations.
Mary E. Shacklett 11/29/2012 75 comments
Brick and mortar, as well as e-commerce, retailers dislike returns almost as much as you do.
Mary E. Shacklett 11/12/2012 17 comments
After Sandy, many pundits praised the Internet's resilience. But it took a lot more than that to keep companies operating after such a brutal storm.
Mary E. Shacklett 11/2/2012 6 comments
Many organizations don't realize that cloud services change the way people work, but change is needed to benefit fully from the cloud model.
Mary E. Shacklett 10/23/2012 15 comments
Linking mainframe data to Web applications is vital to enterprise IT; here are some suggestions for making a successful connection.
Mary E. Shacklett 10/15/2012 7 comments
With a little help from HPC, manufacturing R&D is going virtual, streamlining product development.
Mary E. Shacklett 10/8/2012 8 comments
Private cloud providers are getting users to think differently about IT costs, forcing IT to make some chargeback changes.
Mary E. Shacklett 9/17/2012 25 comments
Enterprises can no longer afford to treat storage as an afterthought in the age of cloud computing and big-data.
Mary E. Shacklett 9/10/2012 24 comments
Mainframes aren't a replacement for private clouds, but they make great cloud servers.
Mary E. Shacklett 9/5/2012 11 comments
Cloud providers are struggling to offer regulatory compliance to their prospective enterprise customers. It's worth the effort, they say.
Mary E. Shacklett 8/30/2012 15 comments
Real-time analytics are being offered in public cloud services, and many enterprises are finding this a great way to get going on a strategy relatively cheaply.
Mary E. Shacklett 8/13/2012 19 comments
For "voice of the customer" analytics, enterprises need look no further than their call centers.
Mary E. Shacklett 7/31/2012 20 comments
Digital media and IT departments are working together more closely in many organizations, with "scrum" meetings binding those ties.
Mary E. Shacklett 7/18/2012 31 comments
Thanks to the widely differing attitudes people have about online privacy, future laws could be very different from what they are today.
Mary E. Shacklett 7/2/2012 13 comments
In many enterprises, IT hasn't stepped up to the challenge of big-data. Here are some steps to rectify that situation.
Mary E. Shacklett 6/13/2012 18 comments
High-performance computing (HTC) has many benefits, and it can now be done with cheaper operating systems like Linux.
Mary E. Shacklett 6/5/2012 11 comments
Some enterprises are selling services based on their own private clouds. Check out this list of questions to see if your firm is ready to monetize your cloud.
Mary E. Shacklett 5/28/2012 36 comments
The Linux operating system offers a series of advantages to IT shops looking to develop and integrate with cloud applications.
Mary E. Shacklett 5/17/2012 10 comments
Vendor lock-in can be a risk for IT pros who use cloud services, just as it can be in any other area of IT procurement.
Mary E. Shacklett 4/26/2012 14 comments
Now is the time for enterprise CIOs to take stock of lessons learned in the private cloud area.
Mary E. Shacklett 4/9/2012 16 comments
Increasingly, banks are competing on the basis of their online performance and the accessibility of their online services to mobile gear.
Mary E. Shacklett 3/15/2012 34 comments
Going online hasn't improved the ease of use for technicians using IT documentation. Here are the challenges and how to overcome them.
Mary E. Shacklett 3/7/2012 16 comments
Enterprises increasingly need to consider and purchase cyberliability insurance for online assets.
Mary E. Shacklett 2/29/2012 11 comments
Batch processing is efficient, but when applied to online transactions, it creates issues that must be addressed.
Mary E. Shacklett 2/23/2012 16 comments
Real-time capabilities, remote control, videoconferencing... New management tools are helping IT create help desks that rock.
Mary E. Shacklett 2/2/2012 15 comments
A one-dimensional focus on outsourcing has tended to obstruct strategic planning and creative thinking about cloud services.
Mary E. Shacklett 1/24/2012 16 comments
Non-profits are benefiting from leveraging the Internet, but their IT departments are feeling the pressure of added responsibilities.
Mary E. Shacklett 1/17/2012 19 comments
New FDA monitoring requirements will add to ongoing efforts to improve the quality of food along worldwide supply chains.
Mary E. Shacklett 1/10/2012 20 comments
Electronic medical records (EMR) face a range of challenges stateside, and IT will have a major role to play in improving things.
Mary E. Shacklett 1/7/2012 Post a comment
The value of data, when it comes to marketing initiatives, depends on its accuracy, the reliability of the mining tools used, and customers' willingness to have their information analyzed for marketing purposes.
Mary E. Shacklett 12/15/2011 46 comments
A call center anecdote reveals how feeding the wrong data into analytics yields results that aren't helpful.
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