Think Tank 12/20/2012
Big-data and mobile are converging to disrupt the marketing landscape. Mobile isn't just another channel, and big-data isn't just another tool; rather, the two, taken together, require entirely new ways of marketing. Organizations will need to make structural and mindset changes, rethink their messaging, and make other sweeping transformations to understand and successfully navigate the new terrain. Learn from real-life examples of best -- and worst -- practices on how to survive in this new marketing world.
Think Tank 12/20/2012
Social media can be a great complement to any marketing program -- or it can create public relations nightmares and drive customer saway before you even have a chance to make your case. Consumers often express outrage over marketing campaigns, new products, and direction changes online, even when the incidents occur offline. With customers having a free reign on so many sites and the ability to organize against companies in a matter of minutes, what should companies do to prevent social media from turning on them? How can companies prevent disaster, and what should they do when social media goes sour?
Think Tank 8/22/2012
In a global marketplace, with customers armed with in-depth information from a variety of Web, mobile, and social sources, how can marketers figure out what works and what doesn't? Analytics and metrics are the key tools for connecting marketing campaigns with results. Successful brands are those that use an iterative process of measuring the market, sending out messages, and measuring again in a repeating cycle of excellence.
Think Tank 8/16/2012
Brands face a proliferation of social media choices, with new channels emerging and old ones fading into insignificance. It's overwhelming -- but it's essential for marketers to keep up, because social media is a tool that empowers customers to make informed decisions, and marketers need to be part of those conversations. Brands can stay on top through a simple -- but not easy -- means of finding out where their markets are, and going to them. It requires a combination of intuition, creativity and scientific analytics and measurement.
Think Tank 4/25/2012
The days of content may be numbered. CMOs now need to devise strategies for engaging beyond one-dimensional messages -- or they risk having their content get lost in a flood of too much information. This report examines new ways for marketing leaders to engage with customers and successfully capture their attention in the digital age.
Think Tank 4/25/2012
Thanks to social media and e-commerce, there is now more information available to marketing professionals than ever. That's the good news. Understanding this data and reaping the benefits, however, is more complicated. This report examines what CMOs need to know when building their marketing-with-data strategies.
Think Tank 4/18/2012
The proliferation of smartphones and tablet devices presents new opportunities and challenges for marketers to reach customers where they are and when they’re ready to buy. Apps, the mobile Web, social check-ins, geofencing, and mobile ad standards are among the tools marketers need to master in this new world. Learn how to use new mobile technology effectively and avoid its hazards.
